Sofia (Ayala) Perel Email & Phone Number

San Francisco, California, United States

San Francisco

• Creating and executing user acquisition campaigns via social media, email marketing, and grassroots community outreach for the largest online and event-driven media platform of Latino professionals in the Bay Area. • Designing and managing innovative programs and events to increase user engagement of a 10,000+ membership base including seminars, editorial content, networking mixers, promotions and viral social media content. • Leading bilingual public relations campaigns to redefine LAM’s mission and increase local, national, and international visibility.• Performing marketing analysis to assess return on investment, optimize campaign response rates, and improve website user design/features.• Leading strategic partnerships with local and national organizations to deliver organic membership growth and cross-branding promotion.• Developing additional revenue channels via integrated digital strategies, advertorials, investor pitches and corporate sponsorships.

San Francisco

• Collaborating and executing monthly educational networking and dinner events to connect senior finance executives to exchange best practices as well as provide education on relevant topics.• Manage all aspects of event execution including budget negotiations, identifying new venues, on-site logistics, and email marketing.

• Oversaw all phases of development lifecycle and media planning of general market and multicultural (Hispanic, Asian, European, African-American, So. Asian, and LGBT) subscriber acquisition and product launch campaigns. • Interacted with all forms of direct response advertising including radio, newsprint, direct mail, online, email, social media, outdoor and TV to meet and exceed annual residential subscriber base of 1.2M.

San Francisco, Ca

• Developed bilingual public relations campaigns to increase the SF Hispanic Chamber’s visibility in the Bay Area.• Designed web marketing strategy to include website with interactive features such as event registration, members-only intranet and e-newsletter with multimedia content.• Managed all aspects of sponsorships including contract negotiations, fundraising, budgets and on-site logistics. • Exceeded fundraising goals by increasing membership six-fold and securing corporate sponsors.

• Conducted market research to create a client database and identify new sales prospects. • Led collateral development for sales channels including an external e-newsletter with worldwide readership of 4,600 that included sales prospects, clients and press. Articles generated sales of company products and were quoted in news publications.• Assisted in product launches, direct marketing campaigns for tradeshows, seminars and research services.

Seoul, Korea

Designed individual class curriculum for preK-6th graders and tutored private business clients to meet their specific goals.

Double Major - B.A., Economics And B.A. In Development Studies

Certfication, Integrated Online Marketing Strategies

Education record

Education record

Education record