Sofia B. Email & Phone Number

Los Angeles, California, United States

Orange County, California Area

• Developed and executed regional field marketing programs to support sales strategy in North America, drive demand generation, and increase ROI.
• Worked closely with sales team to analyze market and identify desirable accounts.
• Developed a calendar of field events and account-based marketing programs to support sales team efforts.
• Built partnership with cybersecurity industry associations (ISSA, ISACA, etc.) and their regional chapters.
• Launched Netwrix educational seminars for customers and partners.
• Ensured alignment of marketing investments to top sales priorities.

Orange County, California Area

• Built and executed the company’s event marketing strategy. Managed all aspects of industry trade shows, online events, and corporate events.
• Developed corporate event strategy, event workflows and messaging, and execution timelines.
• Developed and executed event-marketing promotion campaigns.
• Implemented unique onsite crowd-creation, lead-generation, and lead-qualification strategies.
• Executed on-site logistics, team management, and booth staff training.
• Managed the annual event calendar and budget.

• Executed regional sales strategy to grow revenue and gain market share with major customers in Saint Petersburg.
• Focused on building existing client sales, creating sales tools, and identifying selling strategies.
• Created business plans for existing customers based on each client’s critical needs and growth opportunities.
• Forecasted and tracked key account metrics.
• Developed and implemented competitor replacement campaigns.
• Managed regional marketing campaigns, incentives, and joint brand communications.

• Responsible for the development and execution of regional marketing communications strategy in Germany, Austria, and Switzerland.
• Planned, created, and implemented multi-phase marketing campaigns and product communications activities.
• Managed regional marketing campaign calendar and budget.
• Designed and developed landing pages and e-cards.
• Produced and optimized a high volume of marketing content (German and English) to be leveraged through marketing campaigns, e-mail, promotions, social media, etc.
• Controlled marketing campaign automation and marketing data processing (Marketo).