Sofia Bento Email and Phone Number
Sofia Bento work email
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Sofia Bento personal email
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Every business is unique, that´s why every strategy must to be unique. I´m focus on clients needs and to built strategies that bring results for long time.My key strengths my ability to search new solutions, capacity of learning and adopt to new situations.My career started at Zenith-Optimedia (Publicis group), a media agency where I knew what reporting is and learnt to do media planning. Later I joined MSN/Microsoft internet search team to work with premium advertising accounts. After this experience, I started to work with online music and royalties at Microsoft. A new adventure became at MXP4 (music games on Facebook) as Royalty Manager and recognized as Business Analyst. Here I could develop reporting and online advertising knowledge. Back to Microsoft I joined the entertainement teams for Xbox.In 2017 a new chapter opened in my live. I come back to Portugal and joined the CMO team at Microsft Portugal as Digital Marketing manager. Skills: Royalties, Business Analyst, Strategy, Marketing, Communication, Advertising
Microsoft
View- Website:
- microsoft.com
- Employees:
- 189892
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Europe Gps Marketing Services Lead (Vml)Microsoft Oct 2023 - PresentGPS Marketing services is focused on Microsoft Partners success. Our team delivers marketing activities around Europe every day, such as events, emails, websites, apps, and everyday contact with our clients, creating loyalty by delivering innovative and personalized customer experiences. The success of our delivers is based on the global and integrated vision adapted to each reality.As manager I lead this team with energy, concentration and focus on finding solutions. The mutual help is one of the key factors.At Worldwide level I´m responsible for creating the most user-friendly process and tools to be used by GPS Marketing services.
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Digital Marketing Manager At Microsoft (On Behalf Of Wunderman Thompson)Microsoft May 2017 - Sep 2024Lisbon Area, PortugalI have as goal to give the best experience to all leads and collect new ones. I design and follow the customer journey for our different solution areas focused on B2B. I organize events, webinars and help to find the best content to share with our leads.As part of the Modern Marketing and working as much as possible on the Predictive Marketing, I analyze the business KPIs in order to give insights and propose new actions.
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Consulting On Digital MarketingAcademia Da Comunicação Mar 2017 - PresentSetúbal Area, PortugalAnalyze and evaluate the client situation. Create and implement the strategy through the web: Search engines, social network, built content. SEO, SEM, CRM.Analyze results and strategy optimization.www.academiadacomunicacao.pt
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Royalty & Finance ManagerMicrosoft Nov 2012 - Feb 2017Paris Area, FranceGroove Music was the music service from Microsoft, present in 23 countries all over the world. The catalogue has an impressive 40 million tracks size, always growing.I was responsible for managing Label’s Royalties Reporting on Groove Music (Music service from Microsoft). I managed more than 100 partners all over the world, from US to Japan. Communication and reporting to partners were daily work that required method, anticipation and adaptation to all situations (and cultures). The challenges of this job was the need to know well the business and to be in contact with engineering teams, legal, business development and of course, finance.I built the Royalties process based on efficiency and with BI proposes. This project required a lot of research to find the best scalable and trustful method. Power BI became my friend.One of my goals was to use my creativity to continuously improve the work processes and to achieve maximum efficiency and reliability.
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Royalty Manager & Business AnalystMxp4 Sep 2011 - Oct 2012Paris Area, FranceI had two main missions at MXP4: online music royalties and game apps’ statistics – metrics and monetization.I team up with the contents managers and we tried to understand labels and publisher’s needs on reporting level. I was aware of all contracts to make royalties calculations.On statistics side, I was between Business Intelligence (BI) and Marketing departments. I helped BI to understand the business’ needs and worked with Marketing to define strategies with basis on the relevant metrics.Responsible for the app advertising on Facebook. -
Reporting AnalystMicrosoft Sep 2009 - Jul 2011- Royalties analyst and reporting for Zune, ( Xbox,Pc and Window Mobile) and also for Orange, Vodafone and T-Mobile.- Reporting and monitoring for Sony, Universal, Warner, EMI, societies of authors and other independent labels all over the world.- Release, optimization and automation of all reports.
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Data AnalystMediabrands Sep 2010 - Oct 2010Reporting at display MediaBrands team to Microsoft campaigns
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FreelanceSelf Employed Jan 2008 - Aug 2009Design, web design, SEO and brand consulting. I worked with several small and medium business, from construction industry to green technologies. My work included the clients acquisition, the identification of their needs, defining the appropriate strategy and providing the final solution.
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Communication ManagerB2Er Energies Mar 2009 - Jul 2009- Creation and design of corporate communication and sales’ supports. Communication strategy.
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Media Search AssistantMsn Jun 2008 - Dec 2008Paris Area, FranceInsertion, monitoring and optimization of e-commerce campaigns on MSN.
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Brand DeveloperCompinvest Guadeloupe / Martinique May 2007 - Sep 2007I created the brand Hop2Ocean (or H2O). This represents a new touristic activity and a new way of diving. I also defined the marketing strategy, the communication, all the image and the design.
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CopywriterR2 ComunicaçãO Jan 2006 - Mar 2006Copywriting and brand strategies of brands such as Turismo de Portugal, Instanta and R2 itself. Organization of events.
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CopywriterPark Saatchi & Saatchi Sep 2005 - Nov 2005Copywriting for brands such as BCP bank, chese Castelões and Donuts (Panrico). International pitch for EasyJet. Development and strategy of new products such as for CTT, Portuguese postal services.
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Executive ResearchOptimedia Portugal Aug 2004 - Jul 2005Controle, follow-up and planning of campaigns and benchmarking for groups such as Procter&Gamble, L’Oreal, British Airways, H&M, Ikea, MG Rover, Nivea, Sanofi, United Biscuits, Whirlpool, among others. Member of the team which won the international Nestlé media contest.
Sofia Bento Skills
Sofia Bento Education Details
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Instituto Politécnico De LisboaMarketing & Advertising -
Atelier Digital - GoogleDigital Marketing
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Institut International De Communication De ParisAdvertising And Communication
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Escola Secundaria José Saramago
Frequently Asked Questions about Sofia Bento
What company does Sofia Bento work for?
Sofia Bento works for Microsoft
What is Sofia Bento's role at the current company?
Sofia Bento's current role is Regional Marketing Lead - Create, Measure, Analyse, Optimize.
What is Sofia Bento's email address?
Sofia Bento's email address is so****@****hoo.com
What schools did Sofia Bento attend?
Sofia Bento attended Instituto Politécnico De Lisboa, Atelier Digital - Google, Institut International De Communication De Paris, Escola Secundaria José Saramago.
What are some of Sofia Bento's interests?
Sofia Bento has interest in Everything.
What skills is Sofia Bento known for?
Sofia Bento has skills like Marketing, Marketing Strategy, E Commerce, Advertising, Strategy, Digital Media, Digital Marketing, Royalties, Digital Strategy, Content Management, Seo, Analytics.
Who are Sofia Bento's colleagues?
Sofia Bento's colleagues are 陈泽松, Sangeeta Nagar, Tyler Demarre, Arlie Davis, Yashovardhan Dhanania, Sam Dagash, Deepa Deepa.
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Sofia Bento
Lisboa -
1boehringer-ingelheim.com2 +351213XXXXXX
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