Sofia Bento Email & Phone Number

GPS Marketing services is focused on Microsoft Partners success. Our team delivers marketing activities around Europe every day, such as events, emails, websites, apps, and everyday contact with our clients, creating loyalty by delivering innovative and personalized customer experiences. The success of our delivers is based on the global and integrated vision adapted to each reality.As manager I lead this team with energy, concentration and focus on finding solutions. The mutual help is one of the key factors.At Worldwide level I´m responsible for creating the most user-friendly process and tools to be used by GPS Marketing services.

Lisbon Area, Portugal

I have as goal to give the best experience to all leads and collect new ones. I design and follow the customer journey for our different solution areas focused on B2B. I organize events, webinars and help to find the best content to share with our leads.As part of the Modern Marketing and working as much as possible on the Predictive Marketing, I analyze the business KPIs in order to give insights and propose new actions.

Setúbal Area, Portugal

Analyze and evaluate the client situation. Create and implement the strategy through the web: Search engines, social network, built content. SEO, SEM, CRM.Analyze results and strategy optimization.www.academiadacomunicacao.pt

Paris Area, France

Groove Music was the music service from Microsoft, present in 23 countries all over the world. The catalogue has an impressive 40 million tracks size, always growing.I was responsible for managing Label’s Royalties Reporting on Groove Music (Music service from Microsoft). I managed more than 100 partners all over the world, from US to Japan. Communication and reporting to partners were daily work that required method, anticipation and adaptation to all situations (and cultures). The challenges of this job was the need to know well the business and to be in contact with engineering teams, legal, business development and of course, finance.I built the Royalties process based on efficiency and with BI proposes. This project required a lot of research to find the best scalable and trustful method. Power BI became my friend.One of my goals was to use my creativity to continuously improve the work processes and to achieve maximum efficiency and reliability.

Paris Area, France

I had two main missions at MXP4: online music royalties and game apps’ statistics – metrics and monetization.I team up with the contents managers and we tried to understand labels and publisher’s needs on reporting level. I was aware of all contracts to make royalties calculations.On statistics side, I was between Business Intelligence (BI) and Marketing departments. I helped BI to understand the business’ needs and worked with Marketing to define strategies with basis on the relevant metrics.Responsible for the app advertising on Facebook.

- Royalties analyst and reporting for Zune, ( Xbox,Pc and Window Mobile) and also for Orange, Vodafone and T-Mobile.- Reporting and monitoring for Sony, Universal, Warner, EMI, societies of authors and other independent labels all over the world.- Release, optimization and automation of all reports.

Reporting at display MediaBrands team to Microsoft campaigns

Design, web design, SEO and brand consulting. I worked with several small and medium business, from construction industry to green technologies. My work included the clients acquisition, the identification of their needs, defining the appropriate strategy and providing the final solution.

- Creation and design of corporate communication and sales’ supports. Communication strategy.

Paris Area, France

Insertion, monitoring and optimization of e-commerce campaigns on MSN.

I created the brand Hop2Ocean (or H2O). This represents a new touristic activity and a new way of diving. I also defined the marketing strategy, the communication, all the image and the design.

Copywriting and brand strategies of brands such as Turismo de Portugal, Instanta and R2 itself. Organization of events.

Copywriting for brands such as BCP bank, chese Castelões and Donuts (Panrico). International pitch for EasyJet. Development and strategy of new products such as for CTT, Portuguese postal services.

Controle, follow-up and planning of campaigns and benchmarking for groups such as Procter&Gamble, L’Oreal, British Airways, H&M, Ikea, MG Rover, Nivea, Sanofi, United Biscuits, Whirlpool, among others. Member of the team which won the international Nestlé media contest.

Master'S Degree, Marketing & Advertising

Digital Marketing Certification, Digital Marketing

A full courses about Digital Marketing, how to construct a success web presence, how to get visibility, what tools are available and how.

M2, Advertising And Communication

Thesis: The communication Strategies: the Approach Model, - After study the developing of the marketing strategies since earlier XIX.

Education record