Sofia Borisova Email & Phone Number

Oslo, NO

Oslo, Norway

• Crafting data-driven media strategies with a strong emphasis on branding, while maintaining a balanced approach between brand building and performance marketing, particularly for clients in fashion retail and.
• Conducting comprehensive audience, market, and competitive research
• Overseeing tactical media planning, buying, and evaluation
• Leading strategic media tests and analysing results for continuous improvement
• Collaborating across teams (SEO, creative… Show more
• Collaborating across teams (SEO, creative, tech) to deliver integrated marketing solutions

Oslo, Norway

• Leading and managing clients primarily in fashion retail by ensuring their long-term strategic development with a focus on branding and upper-funnel marketing evaluation.
• Managing cross-team collaborations, e.g. programmatic and creative, as part of integrated offering.
• Developing internal tools to measure programmatic maturity and evaluate short- and long-term success of branding campaigns via attention metrics and incrementality testing.
• Bringing a high level of innovation… Show more
• Bringing a high level of innovation to the projects by implementing and testing the latest platform alphas/betas, new and emerging formats, custom bidding algorithms, etc.
• Increasing commercial value via developing strategic partnerships and client pitching.

Oslo, Norway

Oslo, Norway

Oslo Area, Norway

• Increased post impressions on LinkedIn and Instagram by 300% in one month
• Grew the number of followers on LinkedIn by 200% and Instagram by 300% in three months
• Operated the communications with 100+ companies and 120+ business schools during the EFMD Virtual Career Fair Series
• Managed the Pitch Perfect Challenge with 250+ pitches submitted that got attention from the media (Financial Times)
• Supervised the Global Digital Campaign (featuring 30+ business schools) which… Show more
• Supervised the Global Digital Campaign (featuring 30+ business schools) which increased the number of users by 125%

Moscou, Russie

• Conducted market research with IPSOS to assess the attractiveness of alternative sales channels
• Analysed the market and regularly conducted a market segmentation for an AC Nielsen database
• Coordinated a Point-of-Sales (PoS) project for the sales team: calculated the demand, developed, distributed PoS materials
• Controlled product & design projects (NPD): adapted 15+ package design & layouts, updated the website layout
• Executed 3 tenders with major digital agencies and… Show more
• Executed 3 tenders with major digital agencies and leading suppliers of materials in collaboration with the sales team

Moscou, Russie

• Expanded a current media database by 125% which increased clients’ media distribution
• Analysed media coverage of the clients’ campaigns which improved the effectiveness of their promotional projects
• Increased the number of the given media posts by 110%

Master Of Science - Ms, Business, Major In Marketing

Activities and Societies: BI Presidential Scholarship & Master Merit Society (academic achievements-based admission)

Professional Retraining Diploma, Fashion Styling

- Personal & Fashion Styling - Trends Forecasting - History of Fashion Design - Psychology of Fashion

Exchange, Business, Management, Marketing, And Related Support Services

Bachelor Of Management, Marketing, Honours Diploma

Activities and Societies: Buddy System, Student Association (events)

International Marketing, Exchange Programme