Sofia Daphne Camunas Paredes Email & Phone Number

Develop and execute marketing plans that align with business objectives and support revenue growth targets.Conduct market research to identify customer needs, industry trends, and competitive landscapeCollaborate with product management, sales, and engineering teams to develop product positioning, messaging, and pricing strategies.Lead the development of marketing collateral, including brochures, datasheets, presentations, and case studies.Plan and execute events, including trade shows, and customer events to generate leads and promote our products.Develop and implement digital marketing initiatives, including SEO, PPC, email marketing, and social media campaigns.Measure and analyze the effectiveness of marketing programs and adjust strategies accordinglyManage relationships with external agencies and vendors to support marketing initiativesProvide regular updates on marketing activities, including metrics, to senior management.

As the Owner and Developer of an online pet store, I have successfully sold pet products worldwide using Shopify. With my expertise in website development, I have designed and developed online stores for five different brands using WordPress and Shopify.In addition to my e-commerce skills, I have also created and trained two digital marketing and e-commerce courses. These courses cover various topics, such as effective social media strategies, search engine optimization, and email marketing.One of my most successful ventures was creating a new sports brand called Home and Sports. I sourced our products from China, coordinated with a design team and supplier, and successfully sold our products on Amazon USA by FBA. Through targeted paid media marketing campaigns on Amazon and social media, we generated over 1,000 sales within a six-month span.

As a Marketing Manager, I was responsible for re-cataloging one of our most important clients, Costco, resulting in a 42% increase in sales of our South African partner brand, Bio-Oil. Through creating a new multi-pack product, we were able to significantly boost sales and strengthen our relationship with Costco.Additionally, I managed sales forecasting for over 300 products across 20 clients, achieving a 95% fulfillment rate. I generated weekly reports on Excel to conduct analyses on sales and inventory rotation, identifying opportunities to optimize promotions and activate sales within a one-month timeframe.To promote our brands, I successfully launched four events per year with media and influencers. I also executed go-to-market plans, adapting them to our country's needs, including pricing strategy, art designs, and stores for our three beauty brands in collaboration with our brand partners from Germany, South Africa, and the United States.By working closely with our sales team, supply chain, distribution, and sales force, I was able to ensure the successful launch and growth of our brands in the market. If you're looking for a dedicated and results-driven Project Manager with a proven track record of driving sales growth, I'm ready to take on new challenges.

As a Strategic Project Manager, I successfully developed a plan to increase confectionery sales for our second-largest wholesale client, Productos de Consumo Z. Through careful analysis of sales summary reports and CRM data, I created a successful in-and-out development strategy for the retail channel. I collaborated closely with the sales force on product assortment and design to ensure the strategy was executed effectively.Through my expertise in managing budgets, I was able to ensure each brand remained as profitable as possible in areas such as media buying, sales and promotion, merchandising, and salesforce contests.My leadership skills and attention to detail were key in achieving a growth of 500% in confectionery sales for our client. If you're looking for someone with a proven track record of successfully developing and executing strategic plans, while managing budgets effectively, I would welcome the opportunity to discuss how I can help your organization.

As a Marketing Professional, I presented senior management with recommendations for advertising media options to streamline our campaigns and increase ROI. Upon approval, I executed the plan to achieve successful results.Working closely with the marketing team and our agency, I helped develop the first TV commercial in Mexico for the launch of the Class C. My involvement in the creation of this campaign included ideation, creative development, and ensuring that the final product was delivered on-time and within budget.By leveraging my expertise in advertising and marketing, I was able to contribute to the success of our campaigns, resulting in increased brand awareness and sales. If you're looking for someone with a proven track record of developing and executing successful advertising campaigns, I'm here to help.

As a Marketing Professional, I successfully developed a 6-month Loyalty Development Program in collaboration with 40 of our brand partners across the country. Through careful planning and execution, we were able to strengthen our relationships with these partners and drive increased sales.Additionally, I managed a National POP Material Launch Campaign for 250 stores, including Walmart and Superama. My responsibilities included overseeing the creative development and production of materials, as well as working closely with store personnel to ensure a successful launch.Through my expertise in program development and project management, I was able to deliver successful campaigns and achieve our business objectives. If you're looking for someone with a proven track record of driving loyalty and engagement, while managing complex campaigns with multiple partners, I'm ready to take on new challenges.

Bachelor Of Business Administration - Bba, Marketing

Activities and Societies: Academic Excellence - best GPA of the generation

Exchange Program, Marketing, Melbourne, Australia