Sofia Canales-Canales Email & Phone Number

Washington, District Of Columbia, United States

New York City Metropolitan Area

Milan, Lombardy, Italy

• Advised key senior-level executives on the Company's pivot into casual luxury fabrics by evaluating the desirability of marketing to streetwear brands.
• Performed an industry and trend analysis by creating a robust database of 100+ potential clients that identified key players and performance indicators within the business-casual, streetwear, and outerwear end-markets.
• Interviewed key decision makers at the Company's top 20 clients to evaluate and optimize proposed go to market strategy.
• Proposed an innovative digital marketing and communications plan consisting of precise recommendations for both photography and videography campaigns, a thorough social media plan, co-marketing initiatives, and the.

Milan, Lombardy, Italy

Four-month professional mentorship program organized by Loro Piana, connecting senior-level managers across LVMH to young professionals whom they want to support in developing their careers in fashion and luxury.

• Led all outbound marketing and branding efforts for the Company.
• Worked in a fast-paced, team-oriented start-up environment and handled several projects at once.
• Revamped the Company’s online marketing presence, increasing social media following and engagement by over 50 percent.
• Led the design and implementation of visual communication across blogs and social media (Instagram & LinkedIn).
• Established social media strategy, which is still active, to make Instagram and feeds more cohesive and attractive to clients.

Toronto, Ontario, Canada

• Served on the executive board and managed the public relations and marketing strategy for the organization.
• Led the planning and execution of the chapter's recruitment events, which attracted over 300 candidates.
• Organized and led a series of 8-hour workshops, training members on the recruitment strategy for the year.

Toronto, Ontario, Canada

• Produced social media content and promotional advertisements for the online presence of the association.
• In charge of content creation, ranging from photography of events to videography for the yearly recruitment video.

Master In Fashion And Luxury Management (Mafed), Concentration: Marketing & Pr

The Master in Fashion, Experience & Design Management (MAFED) is an intensive, full-time, interdisciplinary experience that provides the.

Honours Bachelor Of Arts (H.B.A), Major In Political Science, Double Minor In Philosophy And Writing

Ranked 1st in Canada and 16th in the world by the 2022 edition of the Best Global Universities Rankings.

Academic Exchange Program- International Relations, International Law, Political Science

Sciences Po was ranked 2nd in the 2020 QS Global Rankings for Politics & International Studies. Courses taken: • Geopolitics of the Middle.

High School Diploma

High School Diploma: Spanish Immersion

Received a secondary diploma approved by the Argentine Ministry of Education. Subject matter included World History and Governance, Latin.