Sofia Carlsson Email & Phone Number

Stockholm, Stockholm County, Sweden

Business development

Stockholm, Stockholm County, Sweden

Business Development, Segment Management Corporate

Stockholm, Sweden

Digital Banking, Corporates

Stockholm, Sweden

Digital Banking, Corporate Sweden

Paris Area, France

o Co-program owner in Agile project covering 9 European markets o Product Owner for Alternative Strategies Digital Portfolio Toolo Responsible for providing digital strategic advices and project management services to EMEA & Americas clientso Frequent travel to foster collaboration with colleagues based in Lisbon, London, Zurich, Milan, AmsterdamMain responsibilities:➤ Managing project initiation process: PID, definition of business needs, constraints & marketing objectives, third-party selection, evaluation documentation➤ Managing of RFP, governance & internal review committees➤ Coordinating of architectural review process and documentation➤ Coordinating external parties, stakeholders, business experts & contributors➤ Managing implementation & communication plans ➤ Budget management of cross-European projects ➤ Driving Design Thinking exercise and creation of strategic tools for the Business ➤ Collection of user insights to add value in digital offering & reduce time-to-market➤ Analysis of user data to define personas and value proposition ➤ Coaching of business teams to adopt Agile framework➤ Coaching of Sales, beta-testing with selected end-users and demonstration of digital tools to clients➤ Market watch to upgrade digital tools such as CMS, Marketing Automation Platforms, etcGlobalMarkets, part of the CIB entity, is BNP Paribas' capital markets portal to pre-trade, execution and post trade tools and services, delivering cross-asset solutions and industry-leading services to institutional and corporate clients, private banks and retail distribution networks. BNP Paribas Global Markets is present in 30+ countries across EMEA, Americas & Asia Pacific regions. Global business lines covers G10 rates, equity derivatives, FX, commodities, primary and credit markets.

Montreal, Canada Area

Main responsibilities:➤ Managing multiples digital & branding projects for Start-up businesses➤ Elaborating digital strategy based on business needs➤ Hiring relevant skilled freelancer (design, development)➤ Supervising collaboration between freelance creatives and developers➤ Sustaining planning, time allocation and controlling costs➤ Developing websites in WordpressAccounts: - Miels d'Anicet- Avistra International- Oz Can Distribution- Let's Bond

Ottawa, Canada Area

o Manager of a team of 6 peopleo Best regional sales increase in 2015o Increased sales of 24% in 2011Main responsibilities:➤ Managing inventory & orders daily ➤ Negotiating key product placement space with Costco management➤ Maximizing garden arrangement to push specific products➤ Insuring products are corresponding to quality standards➤ Providing clients with advices Bonanza Gardens Centre is a wholesale company that supplies, manages, and services major retail outlets, mainly Costco, throughout Ontario dedicated and committed to providing high quality products and services.

Montreal, Canada Area

o Main account executive to multiples digital projects for high profile clients such as Saputo Bakery, Olymel, Ultima Foods, NOVIPRO, Air Liquide Canada, HanesBrands, Bel Group.o Nurtured client relationships by fostering trust & opennesso Highest billable hours rate within Digital Account Exectutive teamo Account executive to the NOVIPRO account which won the 2015 North American Marketing Excellence Leadership Awardo Part of the team who launched the digital distribution marketing platformo Captain of one of CRI Agence’s team for the 24h Tremblant challenge, raising funds for a charitable cause Main responsibilities:➤ Set-up of digital strategy to reach objectives and achieve business vision➤ Conceptualizing creative ideas for pitch & existing clients➤ Tracking project by reporting to internal and external stakeholders➤ Ensuring project profitability by controlling allocated resources & budget➤ Fostering collaboration between creative, development & strategic teams➤ Documenting functional requirements ➤ Designing interactive wireframes and gathering user feedback➤ Managing projects developed using Agile, Waterfall and Kanban methodologies➤ Managing quality assurance (QA) process ➤ Measuring online campaign success (Google Analytics, CTR, conversions)➤ Training and supervising a project coordinator CRI Agence is an advertising agency based in Montreal covering mainly the Canadian market and offering a wide range of services such as: strategic advices, advertising, digital, design, media, etc. Main areas of activity are food & processing, insurance & banking services, retail and wholesale trade, education, lottery & casinos, etc.

Montreal

Montreal

Collecting and analyzing data to evaluate existing and potential product and service markets. Identifying and monitoring competitors and research market conditions or changes in the industry that may affect sales.

Toronto

For the year 2011, increased sales by 24% (sales of nearly $ 1 million), inventory management and quality control, supervised a team of 5 employees, negotiated key sales locations inside the store with Costco management, organized displays in store and pushed selected products, maintained good relationships with Costco management.

Montreal, Canada Area

Worked on promotions and contests. Completed graphic briefs, participated in creating collateral material (displays, backer cards, brochure and sales support material). Multitasked on several projects and worked with diverse departments (operations, research & development, sales, customer services).

Bachelor Of Business Administration, Marketing

Activities and Societies: - L'Oreal Brandstorm competition, 1st round, 2009. - Exchange Program, Copenhagen Business School, 2009..

Exchange Program, Marketing

Dec, Business Administration

Activities and Societies: Integration internship in Montevideo, Urugray, 2006. Vice president of the COOP administration board, 2005-2006..

College