Senior Brand Manager - Hill'S Pet Nutrition
Current
Sep 2024 - Present
AeroLeads people directory · profile
Sofia Case Email & Phone Number
Senior Brand Manager - Hill's Pet Nutrition at Colgate-Palmolive
at
Colgate-Palmolive
1 work email found
@colpal.com
2 phones found area 118 and 800
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 100%
Current company
Role
Senior Brand Manager - Hill's Pet Nutrition at Colgate-Palmolive
Location
São Paulo, Brazil, Brazil
Who is Sofia Case? Overview
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Quick answer
Sofia Case is listed as Senior Brand Manager - Hill's Pet Nutrition at Colgate-Palmolive at Colgate-Palmolive, based in São Paulo, Brazil, Brazil. AeroLeads shows a work email signal at colpal.com, phone signal with area code 118, 800, and a matched LinkedIn profile for Sofia Case.
Sofia Case previously worked as Senior Brand Manager - Hill's Pet Nutrition at Colgate-Palmolive and Advanced Analytics Manager - Hill's Pet Nutrition at Colgate-Palmolive. Sofia Case holds Master Of Science - Ms, Integrated Marketing Communications from Northwestern University.
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Email format at Colgate-Palmolive
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{first}.{last}@colpal.com
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Profile bio
About Sofia Case
I’m a people-first, commercially-driven product manager experienced in CPG brand/portfolio management and go-to-market strategy & execution--always with an eye on margin!An insight hunter with a bias for execution: I love discovering and experimenting with new ways to surprise and delight my shoppers within product innovation and brand marketing. I strive to make my organization people-first and digital-centric. I excel in building strong relationships to effectively manage cross-functional projects and am a champion for inclusivity and multiple viewpoints in my organization. Brand management and e-commerce are my passion. From 2017-2019, I delivered double-digit growth at Colgate Brazil’s e-commerce customers, leading the company to become the channel’s #2 preferred supplier in 2018 (as surveyed by Advantage Groupe). Everything I know about e-commerce I learned by doing: in the beginning of my career, together with a small and mighty team, I co-founded and managed my own online store full-time. My expertise is 100% ground-up. Today, I have full ownership of the Hill’s Pet Nutrition Science Diet wet food portfolio, a multi-million dollar part of the business driving accelerated growth. I graduated from Northwestern University with a Master’s in Integrated Marketing Communications in 2021 where I had the opportunity to develop a ‘Market Research: Consumer Behavior & Analytics’ short course available at GetSmarter.com. I’ve presented online and in person to audiences of 100+, C-level executives and a room full of 1st graders. The latter was definitely the hardest!Let’s talk!
Listed skills include Leadership, Marketing Management, E Commerce, Social Media, and 37 others.
Current workplace
Sofia Case's current company
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13 roles
Sofia Case work experience
A career timeline built from the work history available for this profile.
Advanced Analytics Manager - Hill'S Pet Nutrition
- Lead the monthly reporting discipline for strategic marketing KPIs including retail and category sales, share of market and shopper metrics.
- Ownership of multiple syndicated ePOS, scraped and panel data sources, including Nielsen, IDEXX, Amazon Brandview Pro, Stackline, Rakuten and Numerator, using them to analyze market dynamics and competitive brand.
- Drove adoption of our company-wide data visualization tool (DOMO) by conducting UX interviews, illustrating use cases and and developing people-first training materials.
Sep 2023 - Sep 2024
Associate Brand Manager - Hill'S Pet Nutrition
- Brand manager-level role with full ownership of the $220MM Science Diet canine & feline wet food portfolio including P&L responsibility, product management, GTM strategy and regional innovation pipeline.
- Delivered 15% net sales and 9% volume growth in a highly ambiguous supply scenario by implementing brand growth strategies that included reintroducing deprioritized products, developing retailer sell-in materials and.
- Brand lead for consumer-driven regional innovation (Variety Packs), including identifying the opportunity, developing the strategic vision and approving a 2-yr pipeline proposition.
- Skilled in analyzing internal & syndicated data (Nielsen, Numerator, SAP) to produce actionable insights and develop commercial activation plans.
- Strong strategic partner to numerous cross-functional teams including global innovation, supply chain, regulatory, packaging, pricing, customer marketing and external agencies.
Apr 2022 - Sep 2023
Assistant Brand Manager (Gmdp) - Hill'S Pet Nutrition
- Only intern from the Summer 2020 MBA-level cohort to receive a return offer and complete the year-long Global Marketing Development Program (GMDP) at the Hill's Pet Nutrition subsidiary.
- The GMDP is a leadership development program for future Marketing leaders focused on building cross-functional marketing leadership skills through rotations across US & Global teams. My rotations included:- Customer.
Jun 2021 - Mar 2022
Project Manager, Strategic Planning (Sta)
- Personally selected by the Colgate Brazil senior leadership team for a short-term assignment (STA) coordinating the development of long-term strategic plans and growth initiatives.
Feb 2021 - May 2021
Subject Matter Expert - Consumer Behavior & Analytics
Subject Matter Expert and Co-Teacher for ‘Market Research: Consumer Behavior and Analytics’ (a Northwestern University course available at GetSmarter.com)
Apr 2020 - Sep 2020
Global Marketing Development Program (Gmdp) Graduate Intern - Hill’S Pet Nutrition
Brand Marketing Intern for Bioactive Recipe (Hill’s Pet Nutrition).
Jun 2020 - Aug 2020
B2C E-Commerce Specialist - Omnichannel, Last-Mile & Pure Play
- Led the e-commerce shopper marketing strategy for 10 key priority customers (Amazon, Casino, Carrefour, CVS, Rappi, etc.) while supporting 30+ others. Focused on optimizing the marketing mix + availability (6 P's+ A), executing the online go-to-market strategy for new products and delivering incremental growth.Brands: Colgate, Protex, Palmolive, Sorriso.
Aug 2017 - Sep 2019
Dtc E-Commerce And Licensing Manager
Brands: Assassin's Creed, Far Cry, Just Dance, Tom Clancy®, Watch Dogs, Rabbids
Jan 2015 - Feb 2016
Co-Founder
Feb 2012 - Jan 2015
Key Account Assistant - Content & Social Media
Clients: Electrolux and Flores Online
May 2011 - Feb 2012
Donor Relations And Programs Assistant - Giving Circle & Community Endowment
Jun 2010 - May 2011
Intern - Community Endowment
Sep 2009 - May 2010
3 education records
Sofia Case education
Master Of Science - Ms, Integrated Marketing Communications
Northwestern University
Bachelor Of Arts - Ba, English Language And Literature, Media Studies
University Of Virginia
International Baccalaureate (Ib), American High School Diploma, Brazilian High School Diploma
Graded - The American School Of São Paulo
FAQ
Frequently asked questions about Sofia Case
Quick answers generated from the profile data available on this page.
What company does Sofia Case work for?
Sofia Case works for Colgate-Palmolive.
What is Sofia Case's role at Colgate-Palmolive?
Sofia Case is listed as Senior Brand Manager - Hill's Pet Nutrition at Colgate-Palmolive at Colgate-Palmolive.
What is Sofia Case's email address?
AeroLeads has found 1 work email signal at @colpal.com for Sofia Case at Colgate-Palmolive.
What is Sofia Case's phone number?
AeroLeads has found 2 phone signal(s) with area code 118, 800 for Sofia Case at Colgate-Palmolive.
Where is Sofia Case based?
Sofia Case is based in São Paulo, Brazil, Brazil while working with Colgate-Palmolive.
What companies has Sofia Case worked for?
Sofia Case has worked for Colgate-Palmolive, Getsmarter, Ubisoft, Site Dos Pés, and Directa Click - Links Patrocinados, Otimização De Sites (Seo) E Social Media Marketing..
How can I contact Sofia Case?
You can use AeroLeads to view verified contact signals for Sofia Case at Colgate-Palmolive, including work email, phone, and LinkedIn data when available.
What schools did Sofia Case attend?
Sofia Case holds Master Of Science - Ms, Integrated Marketing Communications from Northwestern University.
What skills is Sofia Case known for?
Sofia Case is listed with skills including Leadership, Marketing Management, E Commerce, Social Media, Online Marketing, Brand Development, Marketing Analytics, and Start Ups.
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