Sofía Castillo Elizondo Email & Phone Number

Monterrey, Nuevo León, Mexico

- Planned and executed weekly CRM and in-app communication strategies to enhance customer and restaurant engagement across 6 LATAM countries.- Created two best practice handbooks for eater and restaurant in-app and CRM communications, collaborating with the design team to increase efficiency, standardize brief creation, and reduce pushbacks.- Coordinated creative briefs to produce in-app communication visuals for over 200 restaurants in Mexico.- Managed the inclusion of over 20 national restaurant brands in Mexico for DiDi Food's national brand marketing campaign, including the brand analysis, brief creation, and collaboration with brand and media teams for campaign execution.- Created and executed the "Food Weeks" marketing campaign to increase app traffic by highlighting top-performing food categories, resulting in a 5% average increase in restaurant traffic through a comprehensive 360-degree strategy involving in-app and CRM communication, paid media, social media ads, email marketing and PR.

- Managed and developed over 12 national seasonal marketing campaigns for Mexico, Colombia, Costa Rica and Dominican Republic in collaboration with 6+ internal teams, including operations, brand, design, legal, public relations, and growth.- Developed a CRM and in-app communication planning tool in collaboration with the operations team, utilized by over 6 business teams for customer acquisition and engagement across 4 countries. - Planned and executed weekly conversion and engagement campaigns through in-app communications to increase app traffic and conversions for 3 countries.- Coordinated and managed relationships with 5+ external partners to develop eater acquisition and engagement campaigns.

- Managed and developed over 6 national seasonal marketing campaigns for the North & South Region of México in collaboration with 6+ internal teams, including operations, brand, design, legal, public relations, and growth. - Planned and executed weekly conversion and engagement campaigns through in-app communications to increase app traffic and conversions for the North & South Region of México (18 cities).- Coordinated and managed relationships with 5+ external partners to develop eater acquisition and engagement campaigns for México.

- Managed eater acquisition and engagement initiatives across 16 cities, including paid marketing, influencer marketing, in-app campaigns, and the commercial calendar execution.- Directed over 3 national acquisition and experience projects for couriers, including the courier center branding, new courier bag launches campaign, automated ads for paid campaigns, and experience surveys.- Conducted monthly performance analysis and reporting on eater and courier marketing initiatives.

Monterrey, Nuevo León, Mexico

Formed part of the organizing team of one of the biggest marketing festivals organized by students of the Bachelor in Marketing of Tec de Monterrey.

Monterrey, Nuevo León, Mexico

Created and designed strategic digital content ideas for numerous projects and social media platforms of the brand, derived from the analysis of: insights, digital trends, digital community interactions and benchmarks.

Monterrey, Nuevo León, Mexico

Developed a descriptive quantitative research to understand the profile, consumption behavior and online shopping experience of the DIY Home Depot customer and consolidated a report with the main findings.

Developed a strategic value-based pricing proposal for Metalsa, an international automotive solutions provider, regarding an anti-corrosion solution initiative for their chassis.

Designed creative strategies by analyzing primary and secondary data using business analytics to achieve a differentiation of "Bokados" in its execution and communication at the point of sale within the traditional channel.

Orlando, Florida Area

Accepted into the Disney Cultural Exhange Program in which I performed in stores of all the parks and other properties of the company, acquiring experience regarding: public relations, storytelling, customer service, brand management and positioning, retailing, experience marketing, sales and more.

Monterrey Area, Mexico

Formed part of the organizing team of one of the biggest Latin American entrepreneurship festival and planned the logistics for problems solutions and the follow-up of activities and conferences carried out.

Monterrey Area, Mexico

Formed part of the organizing team of a marketing festival organized by students of the Bachelor in Marketing of Tec de Monterrey, designed digital advertising posts for social networks to promote the event and sponsors and managed the social media platforms and collaborated on photography during the event.

Bachelor'S Degree, Marketing

Marketing

Business exchange program for a semester abroad. Relevant coursework in: fundamentals of marketing, marketing strategies, digital.