Sofia Castillo Guerrero Email & Phone Number

México

Responsibilities:Lead and manage a team of UX designers and researchers to create exceptional user experiences.Develop and implement a UX strategy that aligns with business goals, user needs, and industry best practices.Conduct user research, usability testing, and competitive analysis to inform design decisions and ensure that user needs are met.Collaborate with product managers, engineers, and other stakeholders to define requirements, prioritize features, and develop… Show more Responsibilities:Lead and manage a team of UX designers and researchers to create exceptional user experiences.Develop and implement a UX strategy that aligns with business goals, user needs, and industry best practices.Conduct user research, usability testing, and competitive analysis to inform design decisions and ensure that user needs are met.Collaborate with product managers, engineers, and other stakeholders to define requirements, prioritize features, and develop roadmaps.Provide guidance and mentorship to the UX team, ensuring that design standards are met and that all team members are growing and developing in their roles.Manage project timelines and budgets, ensuring that projects are delivered on time and within budget.Communicate design decisions and project status to stakeholders and executives.Stay up-to-date with emerging UX trends and technologies, and advocating for their adoption where appropriate.Skills:Strong leadership and management skills, with the ability to motivate and guide teams towards a shared vision.Extensive knowledge of UX design principles and methodologies, with a focus on user-centered design.Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.Experience with user research and usability testing, with the ability to derive insights from user feedback.Proficiency in design tools such as Sketch, Figma, or Adobe Creative Suite.Understanding of front-end development technologies such as HTML, CSS, and JavaScript.Strong analytical and problem-solving skills, with the ability to make data-driven design decisions.Proven ability to manage project timelines and budgets, with a focus on delivering high-quality work on time and within budget. Show less

Distrito Federal, México

Produce high-quality work for portfolios: As a hands-on designer and leader of a team, to make the team successfully delivered impressive projects.Conduct research: I have a solid grasp of each client's objectives, business environment, user behavior, and opportunities. I manage interviews, workshops, and analysis to achieve this.Establish the rationale: I create a solid foundational strategy via design that unlocks objectives and spurs future creative output. I am adept at inspiring… Show more Produce high-quality work for portfolios: As a hands-on designer and leader of a team, to make the team successfully delivered impressive projects.Conduct research: I have a solid grasp of each client's objectives, business environment, user behavior, and opportunities. I manage interviews, workshops, and analysis to achieve this.Establish the rationale: I create a solid foundational strategy via design that unlocks objectives and spurs future creative output. I am adept at inspiring content creators, product managers, engineers, and clients with my ideas.Create from the outset: By using my skills as a designer and communicator, I can integrate insights that motivate people to believe in my vision and act on it.Engage with clients: I exhibit my expertise to establish long-term relationships with clients. I explain the reasoning behind every decision, win over stakeholders, and deliver creative strategies throughout the project lifecycle.Navigate complexity: I solve issues between clients, users, and teams effectively and with empathy. Show less

Ciudad De México Y Alrededores, México

Research customers, competitors, and productsCombine creativity with an awareness of the design elementsDevelop personas, scenarios, and user storiesIllustrate design ideas with storyboards, process flows, or sitemaps.Work with stakeholders to identify requirementsCreate wireframes, prototypes, and high-fidelity mock-upsDevelop and implement usability testingDesign for accessibility standardsCreate and maintain usability documentationReduce website page load… Show more Research customers, competitors, and productsCombine creativity with an awareness of the design elementsDevelop personas, scenarios, and user storiesIllustrate design ideas with storyboards, process flows, or sitemaps.Work with stakeholders to identify requirementsCreate wireframes, prototypes, and high-fidelity mock-upsDevelop and implement usability testingDesign for accessibility standardsCreate and maintain usability documentationReduce website page load speed through best practices on code minification and design compressionWork with developers to ensure product qualityWork closely with product managers and marketing to maximize customer successEnsure products are tested with customers and validated against business goals Show less

Av. Tamaulipas #141 Piso 4, Col. Condesa, Cdmx.

Collaborate with the Marketing team, Brand managers and other Sales team members to develop and execute creative concepts that align with the vision and business goals of each client.Oversee projects are briefed to the project managers and production team, designed quickly, and returned to the Brand consistently and in line with expectations.Manage and mentor a team of designers, writers, and other creatives to ensure the quality of work produced is consistently high.Lead… Show more Collaborate with the Marketing team, Brand managers and other Sales team members to develop and execute creative concepts that align with the vision and business goals of each client.Oversee projects are briefed to the project managers and production team, designed quickly, and returned to the Brand consistently and in line with expectations.Manage and mentor a team of designers, writers, and other creatives to ensure the quality of work produced is consistently high.Lead brainstorming sessions and creative workshops to develop new ideas and approaches to frequently request assets, templates, and content processes.Work with external partners including agencies, photographers, and video producers, to ensure all creative assets are aligned with objectives, within budget and executed to the highest quality.Work with campaign teams to poll, A/B test and evaluate creativity to drive incremental conversion across e-commerce marketplaces.Stay up to date with industry trends and emerging technologies to ensure that brands remains relevant and innovative.Collaborate with cross-functional teams to ensure that my clients messaging and visual identity are consistent across all channels and touchpoints. Show less

Monterrey 192

Social media-focused creative: statics, carousels, long and short-form videoOne sheets and proposal templates for salesCreative to be featured on the company’s website: playlist/genre/mood/campaign headersEmail template designPresentation templatesMinor graphic design for physical items such as signage for in-person events, expos, and conferences as neededWorks closely with Digital Marketing Coordinator to plan out social media calendar- driving the creative strategy and… Show more Social media-focused creative: statics, carousels, long and short-form videoOne sheets and proposal templates for salesCreative to be featured on the company’s website: playlist/genre/mood/campaign headersEmail template designPresentation templatesMinor graphic design for physical items such as signage for in-person events, expos, and conferences as neededWorks closely with Digital Marketing Coordinator to plan out social media calendar- driving the creative strategy and out-of-the-box concepts and designsWorks with the sales team to create custom proposals, presentations, and ancillary pitch content as neededCollaborates with the Head of US Marketing to develop mood boards, templates, and creative vision for campaign or product launchesWith guidance from the Head of US Marketing, develops ad-creative for paid placements including: LinkedIn, YouTube, Google, and third-party websitesCollaborates with the Marketing Manager on promotional strategy and creative digital materials for New Releases, artist features, BTS, and other Production-related contentFrequently assesses top competitor digital organic and paid campaigns and reviews findings with Marketing teamStays on top of digital advertising trends and is always in the know of the latest media developments Show less

Calle Herschel 40, Miguel Hidalgo, Ciudad De México, Distrito Federal

Led Creative Strategy and ExecutionDirected the creative vision, from concept to completion, collaborating closely with the copy lead to ensure cohesive project execution.Developed Digital CampaignsCreated strategic concepts for digital campaigns, including banner ads and paid social media, aligned with brand goals.Managed Multi-Channel CreativeLed the design of creative assets across video, print, email, and landing pages, ensuring consistency across all… Show more Led Creative Strategy and ExecutionDirected the creative vision, from concept to completion, collaborating closely with the copy lead to ensure cohesive project execution.Developed Digital CampaignsCreated strategic concepts for digital campaigns, including banner ads and paid social media, aligned with brand goals.Managed Multi-Channel CreativeLed the design of creative assets across video, print, email, and landing pages, ensuring consistency across all channels.Oversaw Creative TeamsSupervised and mentored a team of designers, copywriters, and video editors, ensuring timely, high-quality deliverables.Collaborated with Project TeamsWorked with Account and Project Management teams to meet project goals and client needs.Presented Creative ConceptsPresented creative strategies to clients and internal stakeholders, gaining buy-in and approval.Mentored Junior Team MembersGuided and developed junior creatives, enhancing team performance and output. Show less

Montecito 38 Piso 7 Oficina 35, 03810 México, D. F.

Create custom social media graphics, gifs, and more from predetermined branding for social mediaCreate branding and brand messaging for clients Research content trends and execute marketing strategies through aesthetic designCurate social media feed designs for all clientsExecute all caption copywritingVideo content creationAct as the main point of contact from a social creative perspective for a variety of clientsDevelop unique grid aesthetics to promote brand… Show more Create custom social media graphics, gifs, and more from predetermined branding for social mediaCreate branding and brand messaging for clients Research content trends and execute marketing strategies through aesthetic designCurate social media feed designs for all clientsExecute all caption copywritingVideo content creationAct as the main point of contact from a social creative perspective for a variety of clientsDevelop unique grid aesthetics to promote brand identity and credibility Show less

Av. Universidad No. 1273. Col. Del Valle México D.F.

Collaboration in the writing of informative capsules for Telefórmula through the selection of audiovisual material and its editing, as well as writing and animation.

Especialidad, Visualización Creativa

Activities and Societies: Técnicas de Creatividad, Arte y Cultura, Producción de Impresos, Animación Digital. The study of this specialty.

Bootcamp, Ux & Front End

Diploma, Design Thinking

Design Thinking es una metodología ágil de diseño centrado en el usuario. Identifica las necesidades de tu audiencia, detecta.

Project Planning And Management, Project Planning And Management

Projects are all around us. Virtually every organization runs projects, either formally or informally. We are engaged in projects at home.

Diploma, Web Development

Diploma, Ux And Ui

Crear experiencias digitales que enamoren a los usuarios. Desde las etapas de investigación y el flujo de interacción hasta diseñar una.

Diplom, Digital Marketing

Idear, diseñar y ejecutar campañas efectivas de marketing digital. Segmentar la audiencia para alcanzar tu público objetivo y conocer las.

Licenciatura, Comunicación Visual

Activities and Societies: Redacción, Técnicas de Creatividad, Arte y Cultura, Fotografía, Identidad Corporativa, Guionismo, Teoría del.

Taller, Retoque Digital

Ilustración digital Retoque digital y foto arte