- Conducted market research and gap analysis to learn what messaging was most effective in our target audience, successfully enhancing the user experience.- Identified and built relationships with new and existing editors, reporters, producers, bloggers, and technology analysts to grow on media coverage.- Attended company meetings, maintained professional interpersonal skills with employees and contractors.- Conducted extensive internet research to locate relevant press contacts, completed various research projects for clients.

- Created relevant content topics to reach the organization's target audience to cater interests of audience. - Supported to increase the social media following by working closely with Social Media Director to proactively coordinate with our audience by frequently posting announcements, events, and activities across all social media platforms.- Monitored trends, created and scheduled content calendars, and analyzed results.- Managed various media accounts to maintain brand image and provide entertaining content for viewers.- Implemented strategies for strengthening brand awareness and creating media partnerships.

- Provided service on a one-on-one basis with the client, blogged for customers, developed creative PR strategies, attended weekly meetings with supervisor, and built social media and company image by demonstrating creative abilities through blog posts and other innovative marketing strategies- Directed daily activities on social media sites to boost the company’s online presence