Sofia Cibic Email & Phone Number

I am a Marketing Leader with 10 years International Experience throughout Sporting Goods and Lifestyle industries.My varied life and career experience started in Digital Brand Communications followed by Sportswear Product Marketing&Creation, spanning from Start-up to Agency, Global Brand to Retailer, across 3 continents and 6 languages. I’ve developed and proven strong adaptability and an innate ability to learn fast, always ready to face and solve the next challenge with grit and curiosity. I enjoy working in the intersection of setting and executing strategy and partnering with design - be it to craft new content or create products/collections.Having worked extensively in multicultural teams and with different level stakeholders, I’m a strong believer of the power of stories and that building relationships are a key for success.I am proud of having shaped the category vision for Demix (Sportmaster’s leading private label) apparel category and successfully led and developed a team of brand managers, with the quest of transforming a local price-led private label into a stand-alone, globally relevant Brand.I personally commit to lifelong learning, striving to be the best in everything I do, setting high benchmarks and raising the bar always a little higher - both at work and in my private life. This is why I’ve pushed myself to learn kitesurfing despite my fear of speed and water, and why I’ve decided to live with different cultures while speaking their language and commit to new challenges.

Listed skills include Public Relations, Campaign Strategies, Marketing Communications, Social Media Marketing, and 25 others.