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Principles of Luxury and sector analysisFashion Industry History

• Designed brand strategy implementation for the new categories including consistency and clarity of message across all elements of the brand plan (from product design, packaging, in-store merchandising).• Defined product strategy and oversaw the product life cycle process including design, assortment, objective price and margin, and delivery of new offerings as well as manage existing product enhancements.• External development and vendor negotiation: raw material and finished product• Plan and monitor LG and Accessories production internal & external workflow • Cost & margin analysis• Budget setting and control• Lead and execute multiple projects with tight timeframe from concept to final launcho Lead and manage co-branding partnershipso Visual Merchandising (Selfridges, Harrods pop-up stores)o Lead and coordinate Delpozo Outlets openings.

• Management of Leather Goods projects from conceptualization to implementation • Design projects and prepare an efficient schedules• Leader Special Projects and Collaborations (Made to Order, Junya Watanabe’s Collaboration)• Analyze project objectives and design an estimate of all resources• Develop and draft proposals and recommend changes and improvements• Monitor and resolve all issues related to the development of the projects and prepare the external industrialization• Manage content of project status reports and risk analysis• Ensure usage of best practices for project implementation• Prepare quality reports for its internal distribution• Cost Analysis and control to achieve mark up objectives• Maintain knowledge on all market trends and competition activities• Leather Goods Vendor negotiation

• Launch and manage Accessories Fashion Show Projects(Handbags, Shoes, Sunglasses, Silk, Jewellery) with international external suppliers• Launch and manage Special Projects with special reduced plannings • Prepare Accessories Fashion Show Collection plans and its distribution• Evaluate product performance regularly and sales objectives