Customer Discovery Coach
Nov 2022 - Apr 2023
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Sofia Cruz Email & Phone Number
Customer / Product Discovery Coach | Impact | Specialized in "Jobs-to-be-done" methodology
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Role
Customer / Product Discovery Coach | Impact | Specialized in "Jobs-to-be-done" methodology
Location
Lisbon Metropolitan Area, Portugal
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Sofia Cruz is listed as Customer / Product Discovery Coach | Impact | Specialized in "Jobs-to-be-done" methodology based in Lisbon Metropolitan Area, Portugal. AeroLeads shows a matched LinkedIn profile for Sofia Cruz.
Sofia Cruz previously worked as Customer Discovery Coach at Becoming and User Research Consultant at Unsettled - Fractional Cxos. Sofia Cruz holds Master Of Science (Msc), Marketing And Creativity from Escp Business School.
Profile bio
About Sofia Cruz
Hi, I'm Sofia, a Product Discovery Coach, for Impact businesses. I empower purpose driven teams to boost their growth solidly and sustainably, through customer knowledge.I believe in Zebra organizations, and therefore researching for boosting both impact and revenues is my motto.One of the major achievements of the research I've conducted and led is a 20% increase in overall company sales. For 8 years now, the most profitable service of the company is still the one that emerged as a result of this project.In short, my work is all about teaching, supporting in real time and discovering:1) How to communicate your uniqueness in a way customers get it2) What to build next (priorities);3) To whom; and4) Why.I'm well versed in discovery research and have thorough experience in both B2B and B2C.How could I help then?I coach, train and consult companies when going though the following challenges:1) Having a product that sells and impacts the world but not knowing what to do so that it can scale and reach its full potential (as well as the impact it brings);2) Wanting to achieve Product Market Fit and struggling showing to customers how they can be of help even if they absolutely can.Understanding what customers really need (and usually don’t say) is my core skill.There are 3 industries that I absolutely love working with: health, education and personal development. NGO's usually also have a special place in my agenda. Startups represent an important part of my experience.My purpose is helping organizations find their place on the market and grow, while serving customer needs in an empathetic and respectful manner and impacting the world in a positive manner.To achieve that, in a structured and repeatable way, I use Jobs to be done methodology, in which I am deeply specialized.With experience working in an agile environment, and as a Senior User Researcher, I'm versed in planning research, stakeholder engagement and management, exploratory research, persona development, writing user stories as well as drawing consumer decision journeys.Coming from a management consulting and strategic marketing background, I've worked for L’Óreal and Euromonitor International as a market researcher, have 16 years of experience overall and was awarded the title of Young Marketer of the Year in Portugal 2013 by the acclaimed Cannes Lions Festival.As a person, I'm driven by empathy, curiosity, work ethic and have an intrinsic passion for making products or services better.Any questions?Lets talk!
11 roles
Sofia Cruz work experience
A career timeline built from the work history available for this profile.
User Research Consultant
Helping companies grow through a structured approach to innovation where risk are decreased and results are enhanced.
Jun 2021 - Sep 2021
User Research Consultant
Building Global Innovators (BGI) was born as an alliance between MIT Portugal and the Portuguese Government, and is now considered Top 20 Startups Accelerator in Europe and Top 50 Worldwide.BGI is a world class tech accelerator, that works and connects startups, corporates and investors.And my purpose is to help startups achieve impactful business results by deeply knowing, seeing and listening to their customers. As a user researcher & business development Executive at BGI, my work is all about strengthening the relationship between research and sales, in B2B.I believe in demand-side innovation as well as demand-side sales, and in bringing these ideals to the real world of business practice.
Sep 2020 - Jun 2021
Real Estate Investor
Achieved an average yield of 10% in 3 real estate investments, compared to the 5% - 6% commonly accepted as a good investment.
Jan 2019 - Aug 2020
User Research & Brand Identity
Cartão Solidário
Planning and implementing a continuous user research study focused on providing a clear answer to the following strategic questions:- Which ‘customer problems’ lead to purchase?- How is the ‘consumer decision journey’?- In which segments will we the NGO maximize donations and usage?Tasks performed:- Primary research for customer problem discovery- Strategy definition according to insights provided from the research.- Close collaboration with senior stakeholders.- Leadership of a customer centric & innovation culture.Brand Identity results: Providing a clear answer to the following strategic questions: - What is the Brand Purpose? - What is the Brand Vision? - What are the Brand Values? - What is the Brand Story? - What is the Brand Positioning? - What is the Brand Image?Tasks Performed: - Coaching Senior Executives towards finding a longlasting answer.
Feb 2017 - Dec 2018
User Research & Service Design
Mindfulness.Pt
Results: Repositioning of a service after problem discovery.It’s now the most profitable service of the company.Tasks performed:- User research for customer problem discovery.- Website content creation for this service.- Management of the digital marketing and design work.- Close collaboration with senior & junior staff.- Leadership of a customer centric & innovation culture.
Sep 2015 - Dec 2016
Digital Marketing
This internship was part of the Master in Marketing & Creativity.Here, I performed tasks, such as: - Content management & SEO - E-mail marketing (mailchimp) - E-commerce. - Introduction to Google Adwords.
Feb 2015 - Jun 2015
Intrapreneur | Innovator
Calheiros Cruz Vinhos
Results: Two new products launch.Achievement of the strategic goals of the company and of a recognition by Beta-i at the event Silicon Valley comes to Lisbon 2011.Tasks performed:- Concept development, build, launch, iteration and sales.- Management of the digital marketing and design work.- Close collaboration with senior stakeholders.- Leadership of a customer centric & innovation culture. - Entrepreneurial experienc.Landed clients such as the TV show Imagens de Marca and the automobile luxury brand Aston Martin.Broad press coverage in Vogue, Time Out, Wine Magazine, among others. Online interview by “Imagens de Marca”: http://bit.ly/15DJkxw
Nov 2010 - Aug 2013
Management Consultant
Results: Practical implementation of efficiency oriented projects in large sized companies that lead to high cost reductions through departmental mergers, process redesign and new IT infrastructure.Telecommunications industry.
Mar 2008 - Oct 2010
Market Research
Results: Definition of key purchasing drivers of the Elvive shampoo brand.Tasks performed:Primary research.
Aug 2007 - Sep 2007
Market Research
Market research for 16 FMCG categories.Growth and market share forecasts, trend analysis and competitive landscape review for each food sector. Study developed during graduation, in english.Research methodology: - B2B telephone interviews; and - Specialized press.
Apr 2006 - Aug 2006
5 education records
Sofia Cruz education
Master Of Science (Msc), Marketing And Creativity
User Research Bootcamp | Taught By Michele Ronsen
User Research: User Research: The Art Of Conducting Research Interviews | Taught By Michele Ronsen
Executive Programme, Trendspotting And Innovation Management.
Graduation, Management
FAQ
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What is Sofia Cruz's role at their current company?
Sofia Cruz is listed as Customer / Product Discovery Coach | Impact | Specialized in "Jobs-to-be-done" methodology.
Where is Sofia Cruz based?
Sofia Cruz is based in Lisbon Metropolitan Area, Portugal.
What companies has Sofia Cruz worked for?
Sofia Cruz has worked for Becoming, Unsettled - Fractional Cxos, Building Global Innovators, Real Estate Investor, and Cartão Solidário.
How can I contact Sofia Cruz?
You can use AeroLeads to view verified contact signals for Sofia Cruz, including work email, phone, and LinkedIn data when available.
What schools did Sofia Cruz attend?
Sofia Cruz holds Master Of Science (Msc), Marketing And Creativity from Escp Business School.
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