Sofia Cruz Email & Phone Number

• Responsible for the planning, negotiating and executing of strategic cross-platform media plans. Manage budgets, handle day-to-day planning and analysis and recommend optimizations that are consistent with the client's.
• Manage ad campaigns from pre-sale through all stages of the campaign lifecycle, including brainstorming on client objectives, analyzing reporting and performance data to ensure meeting client KPIs, identify and.
• Develop digital media strategies for clients through formulating, writing and presenting campaign/media recommendations. Create and manage digital media plans; negotiate and purchase media.
• Manage campaign authorizations, budgets, and reconciliation process. Monitor and assess ongoing campaign performance; assist in strategic analysis of campaigns.
• Work with Sales and AdOps teams to ensure meeting and exceeding client's expectations on the execution of the ad campaign, maximizing client retention.
• Strong communication and client management skills to ensure we are effectively managing requests and deadlines.

• Manage programmatic media campaigns from campaign building and troubleshooting to monitoring and optimization campaign performance.
• Monitor and optimize for campaign KPIs such as viewability, in view time, and brand safety to optimize campaign performance using a data driven approach.
• Track the performance of ongoing campaigns and produce weekly reports to show performance and provide recommendations to produce top performing campaigns.
• Work across multiple teams ( Ad tech, Account Management teams, data and audience providers) to ensure clients are getting the best services possible.
• Deep knowledge base in programmatic advertising, including RTB markets as well as on- and off-line measurement partners.
• Analyze data sets and develop actionable insights to solve problems and garner insights to optimize towards client goals & objectives.

El Salvador

• Work with campaign managers, planners, and 3rd party vendors to ensure correct campaign trafficking, tagging set up, and naming convention and provide support during campaign launch.
• Traffic creative assets, send tags to media vendors and follow up with vendors and internal teams to confirm campaign launch.
• QA and troubleshoot 3rd party tags and creatives, providing technical support to the media planning team.
• Assist on audience segment building and verification on data management platforms like Salesforce.
• Work with 3rd Party vendors to monitor discrepancies between first and third party partners reports and troubleshoot operational campaign issues.
• Work closely with internal teams to identify more efficient ways to work or opportunities for automation.

Siloam Springs, Arkansas

• Foster relationships and communicate with sixty six residents.
• Create learning experiences and develop a positive living environment.
• Plan and organize activities and events for sixty six residents.
• Support and report the Resident Director in any circumstance.

JBU International Office

• Administrative assistance of immigration documents of sixty scholars.
• Communication with sixty scholars and university administration.
• Organize activities and financial administrator of monthly activity budget.
• Lead and advise for monthly meetings with scholars.

Siloam Springs, Arkansas

Creation of promotional material for monthly club activities.Design the Club logo, presentations & Information board for the club.Manage the club social media.Lead, advice, and decision making for club image.

El Salvador

• Daily monitor social media and press posts from Claro and competition.
• Conduct market research for the company to inform about trends.
• Create monthly reports comparing offerings from competition and Claro.
• Research and prepare presentations that identify key differentiators between the competition and Claro.

Siloam Springs, AR

Master'S Degree, Digital Marketing And E-Commerce

Bachelor Of Science (Bs), Marketing And Management

Activities and Societies: Minor in Graphic Design

High School Diploma, High School/Secondary Diplomas And Certificates

Activities and Societies: Worship Team Soccer Team