Sofia Reimundo Email & Phone Number

Florida, United States

Miami, Florida

Miami/Fort Lauderdale Area

Miami Beach

• Oversaw all marketing efforts (digital, print, on-air, grassroots, partnerships, sponsorships) in Eurochannel's 43 broadcast countries• Developed & managed over 40 partnerships with cultural, diplomatic, and higher education institutions around the world to propagate promotional efforts at the regional level• Administered 15 monthly screenings/events with diverse partners utilizing Eurochannel’s content• Directed a marketing team of 8 (interns, translators, graphic designers… Show more • Oversaw all marketing efforts (digital, print, on-air, grassroots, partnerships, sponsorships) in Eurochannel's 43 broadcast countries• Developed & managed over 40 partnerships with cultural, diplomatic, and higher education institutions around the world to propagate promotional efforts at the regional level• Administered 15 monthly screenings/events with diverse partners utilizing Eurochannel’s content• Directed a marketing team of 8 (interns, translators, graphic designers, video editors, webmasters, freelancers)• Cultivated relationships with journalists, providing them with movie & written content to produce digital/print mentions• Implemented social media strategies (paid campaigns, call-to-action initiatives, special event postings, video clip placements)• Wrote/approved press releases sent in English, Spanish, & French announcing programming highlights, special events, & new country launches• Strategized/developed U.S. Video-on-Demand (VOD) platform, liaising with the graphic design, technical, & finance teams• Oversaw global marketing tactics for the 2015 European Prime TV Series collection, comprising of 3 European series on our VOD platform co-financed by the European Union• Inaugurated promotion for Allegro HD, an innovative TV channel dedicated to classical music, in Argentina & Uruguay with the use of print/on-air partnerships, programming highlights, & social media channels• Served as Editor-in-Chief for Eurochannel’s monthly programming guide in 6 languages, showcasing highlights & industry interviews• Facilitated VOD offerings for partners in India, China, South Korea, & Argentina with suitable programs & corresponding subtitle files• Supervised official social media networks in 6 languages: 11 Facebook pages & 9 Twitter pages, ensuring accuracy, relevancy, & timeliness • Maintained strict monthly calendar, preparing all marketing material ahead of premiers & global partners were notified of ensuing programming Show less

Paris Area, France

• Selected as one of six assistants in France by the Fulbright Program and the Franco-American Commission• Developed enriching curriculum on a weekly basis stressing English oral conversation and comprehension for approximately 150 students aged 15 to 23 • Served as U.S. cultural ambassador at the school, regional, and city level • Relayed insightful anecdotes detailing the life of American teenagers on a daily basis to French adolescents, drawing similarities and differences across… Show more • Selected as one of six assistants in France by the Fulbright Program and the Franco-American Commission• Developed enriching curriculum on a weekly basis stressing English oral conversation and comprehension for approximately 150 students aged 15 to 23 • Served as U.S. cultural ambassador at the school, regional, and city level • Relayed insightful anecdotes detailing the life of American teenagers on a daily basis to French adolescents, drawing similarities and differences across cultures and traditions• Assisted all students on matters of English grammar and writing styles to better their 3 weekly hours of English learning• Developed a curriculum calendar by which to organize presentation topics and thus prioritize relevant cultural discussions• Prepared all students for their year-end exam, which will determine their entry into universities, professional colleges, or their attainment of a BTS degree (equivalent to an two-year Associate's degree)• Encouraged all students to pose questions about American or Mexican culture, specifically in relation to intercultural identities, lifestyle tendencies, and acculturation patterns• Followed all administrative tasks developed by school directors, such as daily roll and maintaining disciplinary standards within the classroom• Actively participated in all Fulbright orientation sessions and follow-up meetings, as well as provide feedback of application process for future grantees• Partook in a three-person selection committee alongside U.S. Embassy and Franco-American Commission representative to select French winners for the Summer Young Leaders Program in the U.S. Show less

El Paso, Texas Area

• Proposed marketing campaign to Dansko to increase sales of underperforming shoe line and heighten brand awareness in retail setting• Executed “Girls Night Out” VIP in-store activation to create brand experience for new and potential clients• Developed creative cycle for corporate and regional leadership, detailing a plan of action to realize goals• Finalized timeline for client deliverables (vendor estimates, payments, POS, drafts/final copy of invites) • Established targeted… Show more • Proposed marketing campaign to Dansko to increase sales of underperforming shoe line and heighten brand awareness in retail setting• Executed “Girls Night Out” VIP in-store activation to create brand experience for new and potential clients• Developed creative cycle for corporate and regional leadership, detailing a plan of action to realize goals• Finalized timeline for client deliverables (vendor estimates, payments, POS, drafts/final copy of invites) • Established targeted influencer program by which to drive client base growth through WOM marketing• Created and monitored project calendar to verify that all elements remained on track ahead of event• Solidified vendor relationships by negotiating contracts, gathering estimates and invoices, and sending payments• Analyzed past sales data to create and track strict in-store budgets, such as immediate and forecasted ROI• Updated leadership team on progress of event and workflow through internal project briefs• Trained Brand Ambassadors and developed appropriate materials and assignments • Strictly tracked all sales and social media KPIs as set by regional management • Managed all on-site logistics, including show flow and Brand Ambassadors, to strengthen brand experience• Created post-event recap presentation for event team, including best practices, follow-up techniques for event attendees, and long-term strategy proposals Show less

• Brainstormed experiential and trade marketing campaigns for Hennessy V.S, Belvedere Vodka, ooVoo, Guerrero, and multiple new business development opportunities• Assisted on-site brand activations events in Houston and Las Vegas for Hennessy V.S, including set-up, event showflow, and break-down• Negotiated contracts with national vendors for “Hennessy V.S Presents 2012 Fiestas Patrias”• Interacted and assisted communication in Spanish with musical acts and talent for event… Show more • Brainstormed experiential and trade marketing campaigns for Hennessy V.S, Belvedere Vodka, ooVoo, Guerrero, and multiple new business development opportunities• Assisted on-site brand activations events in Houston and Las Vegas for Hennessy V.S, including set-up, event showflow, and break-down• Negotiated contracts with national vendors for “Hennessy V.S Presents 2012 Fiestas Patrias”• Interacted and assisted communication in Spanish with musical acts and talent for event activations• Processed invoices and tracked expenses for the 9 DJs forming part of the Latino DJ Collective program• Organized Hennessy V.S focus group in an effort to improve brand awareness among Hispanic millennial market• Managed logistics and finalized event timeline for Kellogg's activations during the 2013 Fiesta San Antonio Festival• Trained eight Kellogg's and six Downy Brand Ambassadors, creating manual with full brand image specifications and essential copy points• Monitored and reconciled vendor-specific budgets following experiential events in NV, IL, TX, and CA• Drafted creative briefs and scope of work to ensure that collateral and assets reflected client's vision for market campaigns• Learned and utilized brand regulations and requirements for merchandising and POS management• Presented key on- and off-premise competitive and market research findings to agency partners and clients, specifically regarding emerging Hispanic millennial trends• Researched potential cultural influencers in key Hispanic markets for nationwide promotional campaign• Drafted case studies and summaries showcasing the agency's prior success with shopper and field marketing campaigns, specifically with Moët & Chandon, Tampico, Grand Marnier, Downy Libre Enjuague, ooVoo, and Kellogg's• Translated key capabilities deck detailing event activations & staffing procedures for new business development• Developed and finalized event recapping with relevant details & images to present to client team Show less

Austin, Texas Area

• Marketed Texas as a premier vacation destination for foreign tourists• Created and organized check-in documents and promotional materials for all participants of the Reverse Mexico Sales Mission in Dallas, Texas• Supported Tourism Marketing Specialist with thorough timelines and logistics schedule for tradeshows• Frequently communicated with the public relations representative in Mexico City regarding marketing of the state in Mexico• Proofread official websites and webpages… Show more • Marketed Texas as a premier vacation destination for foreign tourists• Created and organized check-in documents and promotional materials for all participants of the Reverse Mexico Sales Mission in Dallas, Texas• Supported Tourism Marketing Specialist with thorough timelines and logistics schedule for tradeshows• Frequently communicated with the public relations representative in Mexico City regarding marketing of the state in Mexico• Proofread official websites and webpages in Spanish published by the public relations firm in Mexico City• Compiled presentations with market intelligence graphs and statistics for regional and tradeshow partners• Sent promotional materials to partners in the UK, France, Germany, Mexico, Brazil, and China• Created itineraries for a Montréal-based tour operator seeking a country music-based trip• Communicated with Spanish- and French-speaking clients needing tourist information• Corresponded with Convention and Visitors Bureaus of various Texas cities (Dallas, Houston, San Antonio, Waco, Beaumont, Henderson)• Handled constituent mail requesting touristic or promotional material• Followed up with international leads after their meetings with our market directors at IMEX America, La Cumbre Travel Industry Summit, and 17th annual World Routes Conference• Researched local attractions, businesses, and accommodation options for Mexican and German journalists Show less

Angers, Maine-Et-Loire, France

• Assisted logistics coordinators of the 2011 Bamako Summit, hosted by the City of Angers, which brought together global leaders to discuss socio-economic issues affecting the Malian capital• Aided the seamless production of European Festival activations in local middle schools to educate younger audience of diversity and cultural richness in European society• Translated official documents and brochures to/from Spanish, French, and English, including the official Angers welcome guide… Show more • Assisted logistics coordinators of the 2011 Bamako Summit, hosted by the City of Angers, which brought together global leaders to discuss socio-economic issues affecting the Malian capital• Aided the seamless production of European Festival activations in local middle schools to educate younger audience of diversity and cultural richness in European society• Translated official documents and brochures to/from Spanish, French, and English, including the official Angers welcome guide • Analyzed resumes of potential city ambassador candidates, detailing their strong and weak points• Welcomed international high school groups to City Hall receptions and answered questions relating to international study and work experiences/opportunities• Presented American culture to middle school students studying English • Personally telephoned school principals to determine confidential student information • Researched internship opportunities in Austin, Texas for French students seeking engineering and architecture career options• Coordinated with three city ambassadors from Osnabruck (Germany), Pisa (Italy), and Wigan (Great Britain) to manage day-to-day workflow and produce dynamic middle school programs • Attended weekly meetings with directors of various city departments, including a Austin/Angers Sister City briefing Show less

4800 Manor Road, Austin, Tx

• Assisted in planning and organizing 1st annual "New Wave Ball" (April 2010) • Researched and telephoned possible sponsors for "A Night of Music" Gala (October 2010)• Contacted potential partners and sponsors to request monetary and in-kind donations• Communicated with committee members and event attendees• Assisted all staff members at events• Attended committee meetings to plan on-premise logistical support • Liaise vendor contacts to event planning committee to… Show more • Assisted in planning and organizing 1st annual "New Wave Ball" (April 2010) • Researched and telephoned possible sponsors for "A Night of Music" Gala (October 2010)• Contacted potential partners and sponsors to request monetary and in-kind donations• Communicated with committee members and event attendees• Assisted all staff members at events• Attended committee meetings to plan on-premise logistical support • Liaise vendor contacts to event planning committee to facilitate creation of promotional communication materials Show less

Bachelor Of Business Administration (B.B.A.), International Business, Senior

Activities and Societies: SERVE Austin, Delta Mu Delta, Hispanic Student Association, Residence Hall Association

Bachelor Of Hotel Management And Tourism, Hospitality And Tourism Marketing, 2 Month Study Abroad Experience

Full scholarship for Summer 2011 term provided by the National Apostolate of Maronites (NAM)

Institut De Perfectionnement En Langues Vivantes; Institut D'Arts, Lettres Et Histoire, (Business Communication, Business Economics, French Literature), 1-Year Study Abroad Experience

Activities and Societies: Association R.I.R.E.