Hello everyone:I am Sofía Fernández Lázaro, a passionate and dedicated Bilbao native who has found a second home in Madrid.As a teenager, unsure of my path, I initially pursued Journalism, encouraged by a teacher who saw communication as my strength. A year later, driven by the belief that knowledge could inspire change, I shifted to Political Science. With a degree in hand and a wealth of experience, my journey led me to the art world, where my enthusiasm transformed into a thriving career.In the art sector for nearly a decade, I have embraced a multidisciplinary approach, blending organizational and analytical skills with a creative vision. My ability to manage uncertainty and adapt swiftly to unforeseen challenges has been crucial in my roles. My strongest asset, however, lies in my communication skills—proficient language use, emotional intelligence, and adaptability to diverse contexts have been fundamental in advancing projects involving multiple stakeholders.Over the years, my extensive experience and ongoing training in the art world have enriched my visual and aesthetic sensibilities. This creative edge allows me to design and communicate art events and products with innovation and effectiveness. With nearly 10 years in the field, I am confident that my dedication, humility, and work ethic enable me to tackle any challenge with enthusiasm and commitment.
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Gallery Manager1 Mira MadridSpain -
Gallery ManagerGonzalo Eguiguren Gallery Apr 2023 - PresentProject Management: I ensure the smooth running of the gallery by planning, organizing, and executing exhibitions, fairs, and shows, coordinating all aspects from conceptualization to completion to meet the highest standards.Production: I am responsible for the planning and execution of exhibitions and events, coordinating the loan of artworks and managing the necessary logistics. I oversee the setup and takedown, manage the budget, and collaborate with the marketing team to promote the exhibitions, as well as managing the staff.Negotiation and Public Relations: I negotiate artwork loans with museums, gallery directors, curators, and collectors, developing and maintaining relationships to ensure successful collaborations and a strong network.Promotion and Sales: I promote and sell artists' works through exhibitions and personal contacts. I build and expand the client database by notifying potential clients of specific artworks and exhibitions based on their interests. I stay updated on industry developments and market trends.
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Exhibition Manager1 Mira Madrid (Contemporary Art Gallery) Jan 2023 - PresentHead of Logistics Department: Oversee all logistics operations, including transportation, artwork loans to museums, and customs documentation.Event Coordination: Plan and execute art events, including exhibitions and fairs (ARCO, Art Basel, Frieze, Miart, Art Brussels), as well as cultural activities.Grants and Subsidies: Manage grant applications and subsidies, prepare detailed reports, and handle scheduling and budgeting.Gallery Exhibitions: Coordinate with artists on exhibition projects, including artwork selection, transportation, design, setup, and dismantling. Facilitate public presentations with cultural agents, museum directors, creators, and collectors.Temporary Loans: Manage the coordination of artwork loans for temporary exhibitions at museums and cultural institutions.
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Art ConsultantJaime Eguiguren Art & Antiques Sep 2017 - Jan 2023Gallery Representation: Acted as a key representative for the gallery at both national and international art fairs.Art Acquisition: Identified and acquired artworks from national and international markets to enhance gallery collections.Sales and Intermediation: Facilitated and managed the sale of artworks to public institutions and private collectors, ensuring successful transactions.Appraisal and Reporting: Prepared detailed appraisal and authenticity reports, conducted market analysis, monitored pricing trends, and managed cataloging and valuation of artworks.Research and Documentation: Drafted comprehensive research articles, conducted due diligence, and verified the provenance of artworks.
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Exhibition ManagerJaime Eguiguren Art & Antiques Sep 2015 - Jan 2023Design and Planning: Creation and execution of high-profile exhibitions, fairs, and events, including TEFAF Maastricht and TEFAF New York.Production and Coordination: Comprehensive oversight of exhibition logistics, including setup and dismantling, packaging and transport management for artworks, customs handling, and management of export and import licenses and insurance.Social Media Strategy and Management: Development of social media strategies and content management.Graphic Design: Creation of visual materials for event promotion and presentation.External Partner Relations: Development and management of relationships with web designers, graphic designers, publishers, and printing companies to ensure cohesive and high-quality visual communication.
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Editorial Project ManagerJaime Eguiguren Art & Antiques Sep 2015 - Dec 2021Coordinated and managed editorial projects, including drafting artistic and research texts, proofreading, bibliographic review, and standardization of editorial criteria.Managed ISBN registration and tracking to ensure accurate cataloging and publication.Oversaw image-related tasks: provided technical assistance to photographers, located and acquired archive images, and handled copyright issues.Developed and maintained relationships with external partners such as graphic designers, editors, publishers, and printers.
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Gallery AssistantJaime Eguiguren Art & Antiques Sep 2013 - Sep 2015Provided administrative support to the Executive Director, including schedule management, preparation of briefings, and drafting reports.Managed supplier relations, including locating vendors, overseeing budgets, and handling payments.Represented the gallery at international events and trade fairs, enhancing its visibility and network.Assisted with logistical production tasks, overseeing exhibition setup and dismantling, managing art packaging and furniture, arranging special transport, handling customs procedures, and coordinating export and import licenses and insurance.Contributed to the creation and editing of communication materials, including catalogs, press releases, web content, and social media updates.
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Exhibition ManagerNicolás Cortés Gallery Jan 2022 - Dec 2022Design and Planning: Creation and execution of high-profile exhibitions, fairs, and events.Production and Coordination: Comprehensive oversight of exhibition logistics, including setup and dismantling, packaging and transport management for artworks, customs handling, and management of export and import licenses and insurance.Graphic Design: Creation of visual materials for event promotion and presentation.External Partner Relations: Development and management of relationships with web designers, graphic designers, publishers, and printing companies to ensure cohesive and high-quality visual communication. -
Responsible For The Areas Of Research And CommunicationCaliope Art Law Oct 2021 - Oct 2022Developed and drafted comprehensive appraisal and authenticity reports, conducted market analysis, and monitored art pricing, including cataloging and evaluating artworks.Authored in-depth research articles on artworks, covering aspects such as condition reports, due diligence, provenance, and Art Loss Register.Drafted and reviewed legal documents related to art transactions and ownership.Managed the import and export of artworks, handling customs procedures and liaising with the Ministry of Culture.Led the implementation of the communication strategy, overseeing media relations, digital marketing, social media, email campaigns, and website content management.
Sofía Fernández Lázaro Education Details
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Master'S Degree In Advanced Studies In Spanish Art History -
Master’S Degree In Art & Antiques Cataloguing And Appraisal -
Universitatea Din BucurestiLpp Erasmus -
Bachelor'S Degree In Political Science And Administration -
Universidad Carlos Iii De MadridGestión Cultural -
Divulgación DinámicaProducción Y Organización De Eventos
Frequently Asked Questions about Sofía Fernández Lázaro
What company does Sofía Fernández Lázaro work for?
Sofía Fernández Lázaro works for 1 Mira Madrid
What is Sofía Fernández Lázaro's role at the current company?
Sofía Fernández Lázaro's current role is Gallery Manager.
What schools did Sofía Fernández Lázaro attend?
Sofía Fernández Lázaro attended Universidad Complutense De Madrid, Universidad De Alcalá, Universitatea Din Bucuresti, Universidad Complutense De Madrid, Upv/ehu, Universidad Carlos Iii De Madrid, Divulgación Dinámica, Femxa, Upv/ehu.
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