I consider myself a positive, upbeat person with a huge passion for life! I am highly motivated, dynamic, proactive, eager to learn and with the goal of making a difference.I have a solid career path in large companies (Optimus/NOS, Sonae MC) and I have experience in management roles in different Marketing Areas: Trade Marketing, Brand Activation, Customer Service, Customer Rewards Management, Brand Management and Social Media. I have developed critical skills which helped me to achieve a high delivery level: high flexibility and autonomy, experience in developing complex multi-stakeholders’ projects, very client-oriented and focused on the achievement of established goals and objectives. I have proven ability in team leadership, managing teamwork, advanced interpersonal skills, especially building bridges between people throughout the organisation, particularly valuable during change management.
Autônomo
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Yoga And Meditation TeacherAutônomoPorto, Pt
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Senior Brand Manager / Business Partner - Fmcg & Non-FoodSonae Mc 2019 - 2022Oporto, PortugalDefinition and execution of the Marketing and Social Media Strategy for the exclusive brands/retail formats (e.g.: ZU, KASA, YAMMI, MyLABEL, Wine Category); Development of new Brands and dynamization of strategic Categories; Responsibility for project management and coordination of multidisciplinary teams (15+ members); P&L management and monitoring of results; Direct team management (4 members). -
Customer Rewards Manager / Business Partner - Fmcg & Non-Food E Cartão ContinenteSonae Mc 2015 - 2018Oporto, PortugalDevelopment and implementation of customer loyalty projects, as well as customer rewards programs in partnership with the company TCC; Responsibility for project management and coordination of multidisciplinary teams (30+ members), including stock supply & store distribution, product catalogue management, pricing & promotional mechanics, post-sale assistance, marketing materials and operational training; Development of business case to the area and implementation roadmap (2015/2021); P&L management and monitoring of results; Direct team management (4 members). -
Responsible For Customer Service Transformation ProjectSonae Mc 2013 - 2014Oporto, PortugalDevelopment and monitoring of Customer Service Transformation project, in partnership with Accenture: survey information about current situation (as is) and design future scenarios (to be), design of the future Customer Service area for Sonae MC – strategy, governance, organization model, restructuring of contact centres, customer experience management (voice of customer) and technological architecture; Preparation of the business case for Customer Service and respective implementation roadmap for 2014/2015. -
Responsible For Customer Segments ManagementSonae Mc 2011 - 2012Oporto, PortugalDefinition and development of the customer segment’s strategy for Sonae MC; Design and implementation of the roll out plan of Customer Centric Retailing Program in Marketing, Categories and Operations’ departments. -
Responsible For The Management Of Mobile Music And Game CategoriesOptimus Telecommunications, S.A. 2009 - 2010Oporto, PortugalDefinition and execution of the Marketing Strategy for Mobile Music and Games categories: monthly campaign & project plan management, internal and external partnership negotiations & management; P&L management, reporting and monthly activity analysis; Direct team management (3 members). -
Brand Activation Team CoordinatorOptimus Telecommunications S.A. 2007 - 2009Oporto, PortugalDefinition and execution of the strategy for Brand Activation’s department: development and implementation of events (ex: Optimus Alive) and partner and external teams’ management; P&L management and monitoring of results; Direct team management (4 members). -
Trade Marketing And Purchases Team CoordinatorOptimus Telecommunications, S.A. 2003 - 2005Oporto, PortugalDesign and development of the trade marketing and purchases strategy: purchase department and stocks management, new supplier’s procurement, definition and implementation of marketing campaigns in every store and in all retail channels, management of Optimus’ store furniture (design, placement and maintenance), responsibility for Optimus’ uniforms (design, maintenance and execution), management of Optimus’ shop owner’s events and sales managers incentive trips, management of the relationship with suppliers and directly negotiated deals (sales, logistic company, storage); P&L management, reporting and monitoring of results; Direct team management (4 members). -
Product ManagerOptimus Telecommunications, S.A. 2000 - 2002Oporto, PortugalProduct management of “Redes Tempus”, the main tariff plan for the business segment; Marketing and client’s analysis, definition and development of the product offer, pricing and marketing plan; Management of the client’s data basis.
Sofia Forte Education Details
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Management And Administration -
Liderança
Frequently Asked Questions about Sofia Forte
What company does Sofia Forte work for?
Sofia Forte works for Autônomo
What is Sofia Forte's role at the current company?
Sofia Forte's current role is Yoga and Meditation Teacher.
What schools did Sofia Forte attend?
Sofia Forte attended Católica Porto Business School, Portugal, Universidade Nova De Lisboa.
Not the Sofia Forte you were looking for?
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sofia forte
Portugal -
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Cláudia Sofia Simões Forte
Gestora De Conteúdos E De Redes Sociais | Instituto Superior De Engenharia De CoimbraCoimbra
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