Sofia Alvarez Email & Phone Number

New York, NY, US

New York, NY, US

New York, NY, US

• Manage all day-to-day aspects of content and distribution strategy across USA TODAY Sports YouTube channel.
• Responsible for optimizing content for social platforms and creating promotional plans for original series.
• Responsible for identifying opportunities to create social-forward content that grows and engages the subscriber base.
• Assist with managing overall content and distribution strategy for YouTube and help formulate tactical recommendations based on performance.
• Review and optimize existing social efforts around video on all social platforms.
• Responsible for executing audience engagement and growth strategies across YouTube.

New Orleans, Louisiana, US

• Responsible for Tulane University Athletics social media activities, including coordinating and managing Athletics’ online presence.
• Responsible for creation of player cards, graphics, intro-videos and in-game videos for Tulane’s Football, Basketball and volleyball teams.
• Assist external departments in the creation and implementation of social media strategies and oversee the completion of the strategies in each external area.
• Responsible for the creation, editing and implementation of compelling video and graphic content, GIFs and media for TulaneGreenwave.com, Tulane’s social media accounts and various external channels.
• Responsible for the development and execution of the email marketing calendar for the athletics department which includes working with various external units to create, prepare, distribute and execute the overall email.

Indianapolis, IN, US

• Participate in planning and strategizing assets for marketing campaign execution.
• Maintain a knowledge of social media platform content specifications, specifically but not limited to Instagram, TikTok, Facebook & Twitter.
• Develop and edit videos and graphic content for Digital Promotion.
• Manage both search engine optimization (SEO) and search engine marketing (SEM).

• Was responsible for the creation and production of graphic and video content for marketing campaigns.
• Responsible for creating of graphics, in-game videos and social media content.
• Manage both search engine optimization (SEO) and search engine marketing (SEM).
• Analyze effectiveness of marketing initiatives through performance metrics and manage budget to maximize ROI.

New York, US

• Created relevant graphic and video content for marketing campaigns.
• Analyzed week-to-week analytics and created a social performance tracker.
• Designed Social Media Campaigns.
• Designed and managed content calendars.
• Publicized social content on all GOLFTV social platforms, including Twitter, Instagram and Facebook.
• Collaborated with various parts of the larger NBC Sports team, including production, talent, consumer engagement and sales on cross-company efforts.

Frisco, Texas, US

• Responsible for Connecticut Section PGA marketing, communications and PR including: website updates, social media, creative marketing, and email communications.
• Assists the Connecticut PGA Section with all aspects of PGA REACH and PGA Section foundation programming including communications logistics, site and member recruitment, promotions, scheduling, sponsor activation.
• Responsible for event preparation, management, promotion, committee support, communications and sponsor/donor tracking.
• Assist with the setup, execution, and management of all Connecticut PGA Drive Chip & Putt Qualifiers
• Responsible for recruitment of PGA Members for and promotion of PGA Jr. League and the Drive for The Game campaign.
• Responsible for PGA HOPE Chapter operations including: communications with PGA Professionals and military services centers, tracking and reporting, veteran volunteer program, and marketing/PR.

Greensboro, NC, US

• Responsible for social media content creation through photography, graphic design, and written copy.
• Creation of content for the Club’s Game day programs and activities.
• Responsible for social media outreach for the Campus Recreation Center and promotion of current and future events.

Liberty Corner, New Jersey, US

• Assistance in administration of Mississippi Golf Association, Mississippi Women Golf Association and Mississippi Junior Golf Association tournaments.
• General setup and maintenance of Championships. Coordination with vendors to set up scoreboards, televisions, golf carts, hospitality structures, signs, fencing and various other items. Teardown process following the.
• Responsible for social media content through photography, graphic design, and written copy. Providing real-time content during tournaments.
• Course rating and measuring.
• Responsible for office duties, such as processing membership registrations, assisting members with their needs, completing daily tasks and long-term projects.

• Responsible for event coordination, planning, and set up.
• Responsible for social media content creation, outreach, and promotion of Girls Golf of Jackson’s events.
• Administration Duties, such as communicating with current and future members.
• Responsible for event activities and development.

Master Of Public Health - Mph, Communication And Media Studies

Bachelor'S Degree, Broadcast Journalism