Sofia Hernandez is the Global Head of Business Marketing & Commercial Partnerships at TikTok, where she leads brands in harnessing the power of TikTok to authentically participate in culture and drive results for their businesses. She has played a pivotal role in TikTok's evolution from a challenger brand to a multi-billion dollar advertising giant by overseeing its marketing efforts, commercial partnerships and spearheading global product launches that have transformed the way CMOs, agencies, and industry practitioners think about marketing in the age of automation and AI.She has over 20 years of experience helping brands connect with consumers to drive business growth on both the B2C and B2B sides. Prior to TikTok, she played a key role in building the innovative consumer insights platform Suzy to its successful series C funding round and now serves on their board.As part of the 1% of Latina C-suite executives and an activist at her core, Sofia believes that embracing varied perspectives and backgrounds not only enriches our decision-making processes but also drives innovation and better aligns our solutions with the needs of a diverse customer base. Sofia co-founded Black on Black BK with her husband Rodney White, an apparel line born from their dedication to social justice and inspired by their daughters, with a mission to champion equality and empowerment.Recognitions:New Era of Leadership: Top 50 ExecutivesAd Age Leading WomenAd Age Marketers of the YearBloomberg 100 Most Influential LatinosKey Strengths* Revenue Growth * Strategic Planning & Growth Strategy* Operational Excellence & Efficiency* Product Marketing * Market Positioning & Brand Development * Sales Enablement* Customer Relationship Management (CRM)* Customer Experience (CX)* Visionary Cross-Functional Leadership* Change Management & Cultural Transformation