Sofia Iannucci Email & Phone Number

Milan, It

Milano, Lombardia, Italia

Main Tasks covered:- Creation and execution of B2B and B2C e-commerce platforms (Shopify) and corporate website (Wordpress) and management of the digital-related strategies (plug-ins, visual merchandising, product pages, collections, menu, product categories, inventory) - Preparation and management of assets for marketing and sales (lookbooks, fit guides, collections’ presentations and moodboards)- Development and execution of social media campaigns and newsletters from content planning, coordination with the graphical team, scheduling and publications according to sales calendars. - Management of copywriting and photoshooting activities with agencies- Re-branding activities, leading the internal team and being the point of contact for the external agencies- Monthly/quarterly/yearly sales and marketing reports according to relevant KPIs - Special Project: Launch of the European line of an American fashion brand pioneering the luxury denim market with a focus on communication assets (shooting of e-commerce and campaigns' pictures, preparation of B2B sales materials for training of sales staff, development of B2C e-commerce platform for launching the project on the market)

Bolzano, Trentino-Alto Adige, Italia

Main tasks covered: - corporate communication and marketing- content writing - market analysis - social media management - creation of marketing plans - development of marketing campaigns both online (using Google AdWords, Facebook for Businesses, LinkedIn for Businesses) and offline - development of business plans- project management for the creation of the corporate website - personal support to Chief Sales Officer and Marketing Manager

Padova, Italia

Internship experience with focus on international marketingMain Tasks: - Marketing Manager personal assistance - social media management - events and fairs organization - preparation and translation of marketing materials - market analysis

Master Of Science - Ms, Digital Fashion Communication, Summa Cum Laude

Double degree program between Università della Svizzera Italiana and Université Paris 1 Pantéon-Sorbonne Master Thesis | The Digital.

Master Of Science - Ms, Digital Fashion Communication, Summa Cum Laude

Semester abroad as part of the curriculum of the double degree program between Università della Svizzera Italiana and Université Paris 1.

Bachelor Of Science - Bs, Economics And Social Sciences

Thesis | Country of Origin Effect: Consumers' Perception of Italian Brands in Saudi Arabia. The case of Lago Group S.p.A.

Erasmus Student, Business Administration And Economics

During the second year of my Bachelor I took part in the Erasmus Programm: I spent six months at the University Passau (Germany) where I.

High School Diploma, High School With Focus On Foreign Languages (English, German, Spanish)