Sofía Inés Rivera Email & Phone Number

San Juan, Puerto Rico

Puerto Rico

San Juan, Puerto Rico, Puerto Rico

Guaynabo, Puerto Rico, Puerto Rico

Work closely with clients to understand their needs and objective to make the important decisions about what media channels should be used for the specific campaigns. Responsible for analyzing media data and creating creatively and innovative strategies to reach the right target audience in the most effective way possible. Accountable for clients budgets management, reports and present proposals including cost schedules, etc. Liaise between the creative agency team, digital/ social agency and clients to develop media strategies and campaigns. Monitor competitive data and market trends using Nielsen programs Arianna, Ad Dynamix, Tapscan, Scarborough and Wizzad Plus. Work hand in hand with media buyer so that the client’s goal are achieved. Make and maintain good contacts with media owners and/or sales reps. Manage client relationships to build respect and gain their trust in my judgment/ knowledge.

Guaynabo, Puerto Rico , Puerto Rico

Responsible of overall performance for offline and online media buying, and keeping up to date with industry research figures. Communicating with media sales people to adjust media schedules in response to audience figures and distribution figures. Negotiating with media sales companies to obtain the best rates and most appropriate media spaces. Ensuring that the adverts run accurately so the desired media message is seen and heard by consumers. Undertaking research using a wide range of specialist media resources, analyzing the effectiveness of the campaign and using this data to inform future campaigns. In charge of monthly client reporting and budget management, including preparing costing for clients and producing spending updates throughout the campaign. Working on a range of client accounts at the same time, often juggling various projects and deadlines. Supporting the media planner, digital planner and group director. Liaising and building relationships with clients and media sales companies. Created, developed and implemented media buying plan for clients such as Oriental Bank Group, Petsmart and Kellogg’s.Assist in media planning and buying for Brown-Forman special project. Appointed to assist digital department on media buying, activation and monitoring of Facebook & Google campaigns and reporting on client’s monthly digital campaigns.

Puerto Rico

Responsible of overall performance of complete media buying catalog including development of advertising marketing strategy and assure effective implementation throughout media campaign performance and management to impulse brand’s market development. Leader of new campaign introduction projects along with multifunctional and multicultural media team. In charge of reporting new trends, category highlights, make optimizations and deliver new recommendations in accordance with client’s objectives and budget limitations. Appointed main liaison between the creative agencies, the media vendors and the client to ensure excellent communication and seamless completion of media projects. Created, developed and implemented media buying plan for multinational brands. Aligned media strategy to target brands niche market and ensured monitoring and maintenance of client’s media buys to ensure the campaigns effectiveness.Recognized as insightful and thorough advertising leader by upper management and appointed to serve as main liaison for new campaign introduction and development between agency, media vendors and clients.

San Juan, Puerto Rico

Appointed to manage customer service procedures for key company clients. Tasked with staff management and supervision depending on company daily operations. Responsible for Assisting in the daily operations of the branch focusing in customer service, fleet growth, employee retention, and sales. Also in charge of general administrative & office responsibilities. Created, Recognized as one of Enterprise Rent-A-Car Airport Location Top Seller for the months of May-Nov. 2011

Post Graduate Certificate, Special Events Marketing And Production

Activities and Societies: Producción del evento final del Basket Comunitario del Caño Martin Peña

Bachelor'S Degree, Public Relations, Advertising, And Applied Communication

High School, High School/Secondary Diplomas And Certificates

Activities and Societies: President of the Student Council '06 President of the Junior Class '05 Member of the Student Council '05 Member.