Sofia Roman Email & Phone Number

United States

New York, New York, United States

New York, New York, United States

• Oversee Revlon's content deliverables, coordinating with Marketing and Creative teams, managing content lifecycle, and strategizing asset renewal or reshoot decisions
• Provide critical perspective on proposed marketing strategies to ensure the creation of assets that effectively drive conversion, leveraging expertise in content dynamics and market trends
• Maintain and update essential documents for global content strategies, utilizing knowledge in content best practices and experience in content strategy and production
• Handle asset budgeting, support business affairs with content needs, support content planning for major productions, liaise with Content and Production teams

New York City Metropolitan Area

- Develop content strategy aligned with short- and long-term marketingtargets for multiple brands- Collaborate with marketing and design teams to plan and develop sitecontent, style, and layout- Produce high-quality content for campaigns and social media channels- Project manage deliverables to ensure timely execution

Jersey City, New Jersey, United States

• Develop content strategy aligned with short- and long-term marketing targets for multiple DTC brands in the food, beauty & wellness, and consumer spaces
• Collaborate with marketing and design teams to plan and develop site content, style, and layout
• Produce high-quality content for campaigns and social media channels
• Project manage deliverables to ensure timely execution

Manila, National Capital Region, Philippines

• Spearheaded social media strategy and content creation for the Philippine Women’s National Basketball team, increasing online engagement by 35% over the course of seven months
• Successfully managed and grew the team's social media platforms, elevating and expanding the brand's visibility and fanbase
• Collaborated with athletes, coaches, and sponsors to produce compelling multimedia content, driving awareness and support of the team's mission and accomplishments

Los Angeles County, California, United States

• Filmed multiple campaigns for cosmetic launches including Pink Religion, Pricked, Beauty Killer, and Star Ranch
• Collaborated with other content teams to plan and develop diverse portfolio of content
• Filmed and edited YouTube videos
• Ensured organization of files; project managed deliverables for timely execution

Secaucus, New Jersey

• Craft, curate, and produce content for social and digital platforms for the NBA and WNBA
• Create weekly content calendars to ensure team meets engagement goals
• Research and introduce new ideas to enhance product optimization on social and digital media platforms
• Vlog events during the WNBA season and off-season that highlight player personalities

Manila, Philippines

• Broke down basketball games play by play
• Scouted and offered feedback on player performance
• Kept statistical data of game film from basketball games

Staten Island, NY

• Balanced 20-hour basketball practice schedule with rigorous academic course load
• Worked with coaches & teammates to develop individual and team goals, evaluated performance, tracked progress, & intervened to ensure consistency in meeting & exceeding stated goals
• Planned events & clinics outside athletic competition to fortify ties between the Wagner athletics program and the local community

Staten Island, NY

• Researched, prepared and presented current sports-related topics for live radio broadcast
• Communicated and discussed topics with radio listeners via email and telephone & coordinated on-air interviews on various topics

Philippines

• Selected among aspirants after multiple tryouts to represent country in international competition
• Managed official workout regimen to prepare for international competition
• Appeared on TV, radio and print on behalf of team

Makati, Philippines

• Created posters promoting company goals & events & wrote newsletters recounting companyachievements to generate start-up community support

Hanover, NH

• Balanced 20-hour practice schedule with rigorous academic course load
• Worked with coaches & teammates to develop goals for individuals & team, evaluated performance, tracked progress, & intervened to ensure consistency in meeting & exceeding stated goals

New York

• Spearheaded social media campaigns to promote film awareness in New York City & among targeted affinity groups
• Helped establish relationship between film producer & Philippine media networks, resulting in successful movie premiere

Bachelor'S Degree, Political Science And Government

Activities and Societies: Dartmouth Women's Basketball Team, Dartmouth Women's Club Basketball, Dartmouth Smart Woman Securities.

Master’S Degree, Organizational Leadership

Activities and Societies: Wagner Women's Basketball Team • Earned Highest Achievement Award for obtaining the highest cumulative GPA in.