Sofia Izarra Email & Phone Number

Miami/Fort Lauderdale Area

At Group LX, I’m the principal photographer, taking photos of all the merchandise for Blush, including clothing and accessories. The photos are used for the shopblush.com website, and other promotional material and campaigns — from flyers and Instagram graphics to Lookbooks. On the social media side of things, I make sure Blush has consistent and relevant online presence through all the social channels, seven days per week.

Miami/Fort Lauderdale Area

At PRODU, a leading media company within the Spanish-speaking entertainment industry, I am in charge of filming and editing video interviews of executives and industry members in the Latin American television, advertising and technology sectors.

Miami/Fort Lauderdale Area

In charge of marketing operations including planning photoshoots, hiring models, editing pictures, blogger campaigns, social marketing campaigns, web and in-store promotions and events for 11 storesWorked closely with executives and helped come up with the idea of a successful store concept that led to the opening of four store locations within three years Worked cross-functionally with retail buyers and sales associates to plan monthly events, promotions, and in-store marketing strategies to drive foot traffic and salesHired and onboarded web directors and social media managers, taught them how to use and manage our web program and how to create desirable content for social media using Adobe's Photoshop and LightroomLaunched the social media platforms for three store concepts and helped them reach 10-40k+ followers Led the content creation for 11 stores and multiple social media accounts which helped drive user engagement on social media and in-store foot traffic and sales Led the operations for the launch of e-commerce websites for two store concepts

Bachelor Of Science (B.S.), Political Science And Government

Education record