Sofia is a senior communications and public relations professional with 12+ years’ experience overseeing complex media relations, PR programs, global strategic planning and more for both technology and healthcare organizations.Valued by executives for her personalized approach to storytelling, Sofia has a proven track record in both agency and in-house settings of providing top tier, on-message coverage for her clients. She loves the challenge of meeting new journalists, understanding why they are passionate about their beat and then cultivating a mutually beneficial, long-term relationship. See some of her top pieces linked lower down. Sofia has built out successful North American and global strategic plans that align with the key goals and messaging of an organization. In her latest role, Sofia also had the opportunity to lead customer communications, creating and overseeing the entire process (including operations, shipping and laboratory departments) to resolve customer concerns and ensure a positive customer experience. This has provided her with a big picture understanding of how a business should run and the impact messaging and content has on all the steps necessary to successfully convert a loyal customer.During the pandemic, Sofia has successfully created Sofia Kathryn Communication Strategies to begin working with clients she is truly passionate about. She is now part of a network of senior professionals assisting with some of the most exciting innovations and stories of 2020 and beyond. Since August 2020 Sofia has now had the chance work with some of the greatest founding minds in Web3 on DeFi protocols, NFTs, digital assets and more such as CoinFund, PolySign, Quadrata, Secret Network, Transak and more. Sofia earned an MS in Public Relations from the S.I. Newhouse School of Communications at Syracuse University and a BA in Communications/Public Relations from Curry College. She is currently pursuing her APR. Sofia is an active member of PRSA Boston, previously holding numerous positions on the board including chapter content leader, delegate at 2018 PRSA ICON in Austin, Chair of PRSSA Engagement for the 2017 PRSA International Conference (hosted in Boston) and Chair of the Boston Young Professionals Network. Sofia likes to read, go to OrangeTheory🍊 and is a makeup artist in her free time. She is an extremely organized person; her planner is her best friend. If it's not written down (or color coded), it's not happening. She loves networking and mentoring, so please be in touch!Visit www.sofiakathryn.com for more information