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@sands.com.mo
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Sofia Lio is listed as Loyalty | Partnerships | Communications | Marketing | PR at Sands China, a with 2622 employees, based in Macao, Macao Sar. AeroLeads shows a work email signal at sands.com.mo and a matched LinkedIn profile for Sofia Lio.
Sofia Lio previously worked as Senior Manager - Loyalty Marketing at Sands China and Public Relations Manager - Brand and Marketing at Melco Resorts & Entertainment. Sofia Lio holds Master, Business Innovation, Imagineering from Breda University Of Applied Sciences.
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Owns a demonstrated background in the hospitality industry of over 10 years, experienced in PR, branding and loyalty marketing.Brand/PR lead on pre-opening projects including the opulent complex Morpheus, Studio City & Galaxy Macau.Key role on the launch of loyalty programs with renowned banks and China’s leading digital platform.Possess a strong and all-rounded marketing, event, loyalty and PR skills. Educational background on Imagineering and Business Innovation.
Listed skills include Casino, Hospitality, Marketing Communications, Event Management, and 19 others.
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A career timeline built from the work history available for this profile.
Key lead on Sands Lifestyle non-gaming loyalty program. Oversees co-branded cards collaboration with key banks: ICBC & BOC, as well as China’s leading digital platforms: Alipay, WeChat & Ctrip.Enhance members acquisition, engagement programs, strategic plannings, loyalty benefits and explore new partnerships overseas
- Project lead on series of pre-opening projects, including Morpheus and Studio City- Develop holistic PR communications plan including strategy, goals, budgets and tactics- Organizing PR events and corporate openings- Develop media relations strategy of industry trends, seeking high-level placements in online and offline media for targeted markets- Leverage existing media partners and cultivate new media contacts for on-going relationships- Press releases, media pitching and agency management
- Promote and foster economic ties between various governmental services, business institutions in trade and investment from Macau, Mainland China and worldwide- Organizing gala dinners and luncheons, opening ceremonies and special events for the Institute locally and overseas- Elaboration and monitoring on establising agreements with external entities- Handling and evaluating media proposals and budgets.
- Opening team of one of Asia’s largest integrated resorts- Planning and executing launch campaign as part of the pre-opening team- Handling media sales and exploring media opportunities- Evaluating media proposals and developing marketing and media plans via competitor studies and identifying market segments- Engaging in special events with creative and media agency.
- Project leader for over 30 promotions and events- Planning and coordinating marketing events & promotions- Emcee in events & promotions- Overall coordination of event logistical support- Establishing special event & promotion pro-Forma and post-event/promotion evaluation
- Developing business transformation plan by adding value innovation and experience concepts- Analysing the DNA and core values of the museum- Creating an experiential platform including all aspects of how to input co-creation and enhance visitors experience
- Planning and coordinating I.A.C.M. government events- Assistance in press conference and media activities- Emcee in exhibitions’ opening ceremonies- Organizing weekly public congregation
Other employees you can reach at sandschinaltd.com. View company contacts for 2622 employees →
Grady Cheong
Colleague at Sands ChinaMacao Sar, Macao
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Kuok Pan Kut
Colleague at Sands ChinaMacao Sar, Macao
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Arthur Li
Colleague at Sands ChinaZhuhai, Guangdong, China
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Edmond Choi
Colleague at Sands ChinaMacao Sar, Macao
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Rustom Gabilan Academia
Colleague at Sands ChinaMacao Peninsula, Macao Sar, Macao
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Chris Chan
Colleague at Sands ChinaMacao Sar, Macao
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Stanley Ho
Colleague at Sands ChinaMacao, Macao Sar
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Samantha Loy
Colleague at Sands ChinaMacao, Macao Sar
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Joanna Rose Castro
Colleague at Sands ChinaNueva Ecija, Central Luzon, Philippines
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𝙨𝙪𝙟𝙖𝙣 𝙨𝙖𝙥𝙠𝙤𝙩𝙖
Colleague at Sands ChinaBāgmatī, Nepal
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Quick answers generated from the profile data available on this page.
Sofia Lio works for Sands China.
Sofia Lio is listed as Loyalty | Partnerships | Communications | Marketing | PR at Sands China.
AeroLeads has found 1 work email signal at @sands.com.mo for Sofia Lio at Sands China.
Sofia Lio is based in Macao, Macao Sar while working with Sands China.
Sofia Lio has worked for Sands China, Melco Resorts & Entertainment, Macao Trade And Investment Promotion Institute, Galaxy Entertainment Group, and Graphic Design Museum.
Sofia Lio's colleagues at Sands China include Grady Cheong, Kuok Pan Kut, Arthur Li, Edmond Choi, and Rustom Gabilan Academia.
You can use AeroLeads to view verified contact signals for Sofia Lio at Sands China, including work email, phone, and LinkedIn data when available.
Sofia Lio holds Master, Business Innovation, Imagineering from Breda University Of Applied Sciences.
Sofia Lio is listed with skills including Casino, Hospitality, Marketing Communications, Event Management, Public Relations, Event Planning, Marketing, and Budgets.
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