Sofia Lund Email & Phone Number

Helsinki, Fi

Helsinki Metropolitan Area

- Leading brand transformation projects for startups and established businesses across various industries.- Designing and implementing comprehensive brand strategies and brand identities to align with business goals and create significant growth.- Creator of the S Factor Kickstarter Online Program, helping entrepreneurs build a strong foundation for their business and brand. Launch October 2024- Offering individual and group coaching to entrepreneurs, focusing on business development, brand strategy, and customer experience.- Running Kickstarter Cohort and Brand Builders Club group coaching programs, tailored for startups seeking strategic guidance and peer support. Next cohort starts in October 2024 - open for registration!

Helsinki Metropolitan Area

As Co-founder of Oyama, I’m incredibly proud of what we’re bringing to the table—making emotional intelligence a core part of every organization. Oyama is all about giving people easy-to-use, powerful tools for personal growth and mental well-being, blending tech and psychology in a way that’s never been done before.This is the new era of personal development and organizational change. With just one app, companies can equip their teams with the skills they need to grow, connect, and thrive—creating a ripple effect of well-being that boosts the whole business.Emotional intelligence at every level, for teams that work better together and businesses that succeed. This is the future, and we’re excited to change the game how it's done! 💜

• Worked with the founding team on laying a solid foundation for the business, including strategy, brand, CX and offering design. • Crafted a brand strategy and identity for this completely new biotech startup we are launching in the fall of -24. • Defined a customer experience strategy and currently designing it to ensure superb service and value for customers. • Supporting the team in bringing the brand to life for maximum impact.

As a coach and mentor, I’m dedicated to supporting the evolution of the next generation of innovators and disruptors at Hanken Business Lab's pre-incubation program, "Playground". During the program I make sure to share my experience and knowledge in branding, brand strategy, customer design, storytelling, and pitching to empower entrepreneurs to transform their ideas into successful ventures. I offer customized coaching and mentorship to assist startups in navigating the complexities of building a strong brand identity and crafting powerful narratives that attract their dream customers. The program has an amazing atmosphere, and I love to bring my energy and spirit to support an environment filled with creativity and entrepreneurial spirit.

With the acquisition of BpG by Quest Diagnostics, a leading healthcare and Fortune500 company, my role includes an even bigger responsibility to strengthen the Blueprint Genetics brand leading a stellar Brand and Customer Experience team globally. Making sure that CX becomes the key differentiating factor for Blueprint Genetics and beyond, and ensuring winning with CX secures future success, is the key focus going forward.In the role of leading Brand and CX, and as member of the executive team, I'm responsible for the holistic Customer Experience as well as act as steward of the Blueprint Genetics brand. This includes leading all teams and processes on group level working with all the the touch points of the customer journey, between the brand and external customers and stakeholders. These teams and functions include #CustomerExperience #ClinicalBranding # BrandCommunication #Marketing #ProductMarketing #Commercialisation #ClientServices #Communication #PR #DigitalExperience #CustomerInteractionIn the end my responsibility is to make sure that all touch points with Blueprint Genetics deliver ‘on #brand’, match the value proposition given, and consistently provide a customer experience that matches our brand promise. As it’s impossible to deliver a state of the art external customer experience without a great internal customer experience, I’m as well involved in many ways in working with making sure our whole Blueprint team has the tools needed to excel in their work, our culture supports our mission and that people have fun at work.

Helsinki

As Chief Experience Officer and member of the management team, I'm responsible for the Brand and the holistic #CustomerExperience at Blueprint Genetics. This includes leading all teams and processes working with the touch points between the brand and external customers and stakeholders. These teams and functions include #Marketing, #Branding, #Offering, #Commercialisation, #ClientServices, #Communication, #PR, and #DigitalExperience. In the end my responsibility is to make sure that all touchpoints with Blueprint Genetics deliver ‘on #brand’, match the value proposition given, and consistently provide a customer experience that matches our brand promise. As it’s impossible to deliver a state of the art external customer experience without a great internal customer experience, I’m as well involved in many ways in working with making sure our whole Blueprint team has the tools needed to excel in their work, our culture supports our mission and that people have fun at work. Blueprint Genetics is working in one of the most fascinating areas in healthcare and is changing diagnostics globally by providing actionable genetic knowledge in all medical specialties, through world-class genetic testing and diagnostics. Having been part of building this extraordinary company from early days is an incredible journey not comparable with anything else. Simply love being part of this amazing and unique team, building a globally recognised and valued brand, and making sure our success story just gets even more impressive with every day that goes by.

Joined a startup at its early stage with the mandate to build a brand from scratch, setup a marketing function, create all touch points from digital platforms and marketing materials to sales support and communications.

With the acquisition of BpG by Quest Diagnostics, a leading healthcare and Fortune500 company, my role includes an even bigger responsibility to strengthen the Blueprint Genetics brand leading a stellar Brand and Customer Experience team globally. Making sure that CX becomes the key differentiating factor for Blueprint Genetics and beyond, and ensuring winning with CX secures future success, is the key focus going forward.In the role of leading Brand and CX, and as member of the leadership team, I'm responsible for the holistic Customer Experience as well as act as steward of the Blueprint Genetics brand. This includes leading all teams and processes on group level working with all the the touch points of the customer journey, between the brand and external customers and stakeholders. These teams and functions include #CustomerExperience #ClinicalBranding # BrandCommunication #Marketing #ProductMarketing #Commercialisation #ClientServices #Communication #PR #DigitalExperience #CustomerInteractionIn the end my responsibility is to make sure that all touch points with Blueprint Genetics deliver ‘on #brand’, match the value proposition given, and consistently provide a customer experience that matches our brand promise. As it’s impossible to deliver a state of the art external customer experience without a great internal customer experience, I’m as well involved in many ways in working with making sure our whole Blueprint team has the tools needed to excel in their work, our culture supports our mission and that people have fun at work.

Helsinki, Finland

The main responsibility for me as the Marketing Manager for Fiskars Homeware was to develop and execute the Fiskars Homeware brand strategy and then create and execute a customer-centric common toolkit for in-store, web and media that could be implemented in all countries in the markets in Europe. I had the overall marketing communication of the brand as my responsibility. The work included planning, executing and developing the marketing communication in all media and for all markets, including advertising, in-store visibility, internet, tactical marketing materials, sales support etc. One essential task was also to inform, support and inspire the local teams in all Fiskars Homeware markets by giving them on-going information, creating tools to succeed and support them in their marketing and business tasks.The most important projects I managed during my time at Fiskars were working on redefining brand strategy (identity, positioning etc.), package renewal project of the whole portfolio, developing a global permanent in-store concept, launching Fiskars Homeware websites for 17 countries, and building a communication platform between the brand and all sales and marketing units.

Marketing Manager of the Vattenfall brand in Finland

Worked at TBWA/North as In-sourced marketing manager at Vattenfall

Marketing strategy and brand consulting for several clients in different fields of business

Espoo, Finland

Managed several key brands with success, growing existing as well as launching completely new to the marketDid brand strategies and plans, product launch plans, profitability and pricing calculations, annual marketing and sales plans, worked closely with sales and operationsPart of the innovation hub creating future opportunities for the company

Espoo, Uusimaa, Finland

Responsibility for the in-store experience and visual presentation of L'Oréal and Maybelline brands in Finland, from concepts and visual in-store interior design to negotiating floor space and store visibility with customers and partners.Developed a new concept, enhanced in-store branding across Finland and showed significant growth in sales through the efforts. Created whole new concepts and flagships whole growing the business impact of merchandising for the revenue

Master Of Science (M.Sc.), Marketing (Major), Business Law (Minor)

Activities and Societies: Hanken School of Economics, Board of the Marketing Department (Student Member 1999−2001), Student Union.

Student, Biosciences

A number of basic level courses at the the Department of Biosciences, The Faculty of Biological and Environmental Sciences, University.

High School