Sofia Lund Email & Phone Number

Helsinki, FI

Helsinki Metropolitan Area

- Leading brand transformation projects for startups and established businesses across various industries.- Designing and implementing comprehensive brand strategies and brand identities to align with business goals and create significant growth.- Creator of the S Factor Kickstarter Online Program, helping entrepreneurs build a strong foundation for their.

Helsinki Metropolitan Area

As Co-founder of Oyama, I’m incredibly proud of what we’re bringing to the table—making emotional intelligence a core part of every organization. Oyama is all about giving people easy-to-use, powerful tools for personal growth and mental well-being, blending tech and psychology in a way that’s never been done before.This is the new era of personal.

• Worked with the founding team on laying a solid foundation for the business, including strategy, brand, CX and offering design.
• Crafted a brand strategy and identity for this completely new biotech startup we are launching in the fall of -24.
• Defined a customer experience strategy and currently designing it to ensure superb service and value for customers.
• Supporting the team in bringing the brand to life for maximum impact.

As a coach and mentor, I’m dedicated to supporting the evolution of the next generation of innovators and disruptors at Hanken Business Lab's pre-incubation program, "Playground". During the program I make sure to share my experience and knowledge in branding, brand strategy, customer design, storytelling, and pitching to empower entrepreneurs to transform.

With the acquisition of BpG by Quest Diagnostics, a leading healthcare and Fortune500 company, my role includes an even bigger responsibility to strengthen the Blueprint Genetics brand leading a stellar Brand and Customer Experience team globally. Making sure that CX becomes the key differentiating factor for Blueprint Genetics and beyond, and ensuring.

Helsinki

As Chief Experience Officer and member of the management team, I'm responsible for the Brand and the holistic #CustomerExperience at Blueprint Genetics. This includes leading all teams and processes working with the touch points between the brand and external customers and stakeholders. These teams and functions include #Marketing, #Branding, #Offering.

Joined a startup at its early stage with the mandate to build a brand from scratch, setup a marketing function, create all touch points from digital platforms and marketing materials to sales support and communications.

With the acquisition of BpG by Quest Diagnostics, a leading healthcare and Fortune500 company, my role includes an even bigger responsibility to strengthen the Blueprint Genetics brand leading a stellar Brand and Customer Experience team globally. Making sure that CX becomes the key differentiating factor for Blueprint Genetics and beyond, and ensuring.

Helsinki, Finland

The main responsibility for me as the Marketing Manager for Fiskars Homeware was to develop and execute the Fiskars Homeware brand strategy and then create and execute a customer-centric common toolkit for in-store, web and media that could be implemented in all countries in the markets in Europe. I had the overall marketing communication of the brand as.

Marketing Manager of the Vattenfall brand in Finland

Worked at TBWA/North as In-sourced marketing manager at Vattenfall

Marketing strategy and brand consulting for several clients in different fields of business

Espoo, Finland

Managed several key brands with success, growing existing as well as launching completely new to the marketDid brand strategies and plans, product launch plans, profitability and pricing calculations, annual marketing and sales plans, worked closely with sales and operationsPart of the innovation hub creating future opportunities for the company

Espoo, Uusimaa, Finland

Responsibility for the in-store experience and visual presentation of L'Oréal and Maybelline brands in Finland, from concepts and visual in-store interior design to negotiating floor space and store visibility with customers and partners.Developed a new concept, enhanced in-store branding across Finland and showed significant growth in sales through the.

Master Of Science (M.Sc.), Marketing (Major), Business Law (Minor)

Activities and Societies: Hanken School of Economics, Board of the Marketing Department (Student Member 1999−2001), Student Union of.

Student, Biosciences

A number of basic level courses at the the Department of Biosciences, The Faculty of Biological and Environmental Sciences, University of.

High School