Sofia Marin Email & Phone Number

Miami, Fl, Us

Neuilly-Sur-Seine, Île-De-France, Fr

Neuilly-Sur-Seine, Île-De-France, Fr

• Play a key role in adapting, implementing, and ensuring the success of the global fragrances marketing plan in the region alongside the Marketing Manager• Build brand performance reports, track launch success, identify trends, and inform the team of insights and areas of opportunity by collecting and analyzing quantitative and qualitative data from all markets• Manage yearly budget, assortment & distribution strategy of point-of-sale materials for the fragrance category including promotional items, soft merchandising, testers, and samples meeting the market’s needs while successfully balancing business priorities and projected sell-out objectives• Planning, reviewing & and reporting client events and trade experiences across the region by defining objectives and strategy, ideation, and logistics, providing guidelines for implementation, and collaborating with local and regional teams like CRM, Merchandising, Digital, and Commercial, to ensure a successful execution that reflects the brand DNA’s and achieves the quantitative target result

Dallas, Texas, Us

Member of the Leadership Board of COX Marketing Acadamy, a Professional Development Program to prepare students for successful marketing careers and help them land internships and full-time opportunities at top-rated companies. The organization consists of 35 selected membersIn my leadership position, I collaborate with other board members to ideate, plan, and execute: resume and cover letter reviews, networking, and personal branding advice sessions, interview preparation workshops, guest speaker series on-campus and networking events and opportunities

• Plan, execute, and promote campus events focused on multicultural fashion and beauty industry awareness and education

Dallas, Texas, Us

Paris, Fr

• Developed a 360 go-to-market strategy for the new launch of Collagen Moisture Filler Franchise based on market insights, consumer research, and emerging shopping trends. Pitched the plan to the Executive VP of L’Oréal Paris for potential implementation• Conducted comprehensive data-driven analysis of key metrics like SKU distribution, product growth potential, and category performance to discover insights and craft strategic business recommendations for leadership and the rest of the organization.• Performed social listening and built product trends reports to design strategic communication tactics and initiatives for the brand

Work closely with officers to plan seminars, programs, and professional development opportunities for the minority community at SMU, specially Latinx community

Us

► https://modernluxurymedia.com/• Conduct competitive research analysis, trend reports, and performance assessments to identify optimization opportunities for the magazine, website, and promotion services • Establish and cultivate relationships with prior, current, and potential advertisers from various industries like education, hospitality, and fashion via phone and email, based on the magazine’s themed issue target audience.

Dallas, Tx, Us

• Selected for the competitive position to represent and promote the university to prospective students serving as a tour guide in English and Spanish, working as a front desk assistant, and producing personalized correspondence to prospective students impacting the future, diverse student body. • Worked on diversity recruiting campaigns through email marketing, direct calls, and blog writing► https://blog.smu.edu/hilltopambassadors/2020/06/23/being-an-international-student-at-smu/

Dallas, Tx, Us

• Help ensure that the Study Hall lab continues to remain a positive learning environment for Student-Athletes. • Monitor the check-in and check-out of all student-athletes• Ensure that students are staying on task by regularly performing a walk through throughout the space • Work together with full-time staff members to ensure that Study Hall is being run effectively.

Dallas, Tx, Us

• Participated in selective class of Leaders development program based on the five practices of exemplary leadership• Created personal mission, vision, and values statements• Built relationship with members of SMU Community, Staff and Alumni

Manchester, Greater Manchester, Gb

Dallas, Texas, Us

► https://www.smu.edu/law• Developed graphic communications using Adobe Creative Suites including layouts for the alumni magazine, certificate programs’ brochures, and event flyers and promotional elements.• Collaborated in the construction of digital communication campaigns through the development of email templates, website and social media content, and event coverage. Including Mailchimp, Instagram, Twitter, and website editor.• Designed and distributed promotional elements around campus to create awareness and encouraged donations for the SMU Giving Day for the Law School which raised $11,000.• Created an archive of all communication files from twenty years ago to the present year, categorizing them by type of event and purpose.

Manchester, Greater Manchester, Gb

• Tutored classmates, younger student, and relatives in English, Spanish, History, and Psychology• Helped foreign students with Spanish by facilitating conversation and written assignments

Manchester, Greater Manchester, Gb

Norwood, Ma, Us

• Took career-focused summer courses, improving and developing leadership, communication and interpersonal skills while acquiring global knowledge in a global community• Developed and presented projects in courses such as Writing and Language and Graphic Design

Cdmx, México D.F., Mx

• Collaborated to develop an innovative business plan competing with 100 schools from around the globe to be evaluated by world Industry judges• Developed and delivered the pitch presentation to judges, persuading them to invest in our project. Team was recognized with “Best Presentation” award• Developed brand identity, market research and SWOT analysis of the new brand including the design of logos, key elements, and marketing campaign• Managed, supervised, and delegated the tasks among the team in order to meet deadlines and ensure efficient teamwork

Bachelor Of Business Administration (Bba) And Bachelor Of Arts (Ba), Marketing And Advertising With Strategic Brand Management Concentration + French Minor

Certificate Program, Product Management & Strategy