Sofia Millar Email & Phone Number

Charlotte, Nc, Us

Charlotte, Nc, Us

As an Account Coordinator at Reputation Ink, I am dedicated to elevating the brand, reputation and visibility of our clients in the legal, legal tech and AEC industries through public relations and thought leadership strategy. My expertise in conducting subject matter expert interviews, researching industry trends, and crafting a wide range of digital marketing assets, including blog posts, press releases, bylined articles, case studies, e-books and social media posts, helps me support our clients in effectively reaching their target audience.In addition to my client-facing responsibilities, I also play a key role in Reputation Ink's internal marketing initiatives. I lead our social media efforts, ensuring that our online presence reflects our expertise and values as a B2B agency. I also wear the hat of a Podcast Producer, where I produce and edit engaging audio and video content that highlights the perspectives and expertise of industry thought leaders. No matter what I'm working on, I am always striving to drive results and deliver meaningful value to our clients and the Reputation Ink team.

- Collaborated with executives and subject matter experts to transform complex subjects into clear and straightforward messaging for an audience of 500,000+ consumers under tight deadlines- Developed 500+ strategic storytelling pitches a year on business, tech, health, science and consumer topics- Developed and maintained relationships with local, regional, and national key leaders and sources- Analyzed data in real-time to support content and social media strategy- Operate high-grade video cameras and equipment to shoot interviews and video- Use advanced software to edit broadcast, digital and social media content

Gainesville, Florida

As a reporter at WUFT News, I was responsible for brainstorming, developing and executing community-focused story pitches. I interviewed subject-matter experts to produce high-quality omnichannel news content on tight deadlines, including articles, videos, social media posts and podcasts. My efforts directly enhanced audience engagement, drove measurable increases in website traffic and strengthened the station’s reputation as a trusted information source. I nurtured relationships with community members, leaders and stakeholders, helping strengthen audience loyalty and support for future collaborations.

Washington, District Of Columbia

Tampa, Florida

Telecommunications

Associate’S Degree, Journalsim

Activities and Societies: Phi Theta Kappa