Sofia Minudri Email & Phone Number

Milano, Lombardia, Italia

Amsterdam, Paesi Bassi

Providing full support to Vice President of Digital Products and his global team;Managing budget of the team at global level;Developing and managing Digital Communications of the department;Working on implementing adidas TikTok Commerce in the UK market;Onboarding and training new team members;Organizing events for the Digital department (budgeting, site selection, logistics, on-site support, supplier delivery relationships, billing, invoices and payments) and handling PR activities;Created and leading a team in charge of organize internal events with the scope of improving department atmosphere, company culture and employees’ satisfaction.

Amsterdam, Paesi Bassi

Created and lead a team in charge of improve efficiency and effectiveness of warehouse shipments to reduce consumer orders cancellations;Defined and monitored KPIs in order to improve customer experience;Created a dashboard to monitor the Customer Service;Organized national and international events for Digital Analytics team; Redesigned an internal adidas application;Lead the redesign project of the office department.

Amsterdam, Paesi Bassi

Organized & managed the Retail Experience, visiting physical stores; Weekly collaboration with Trade marketing and Marketing teams on demand planning;Organized and managed photo shoots for special campaigns to improve the experience of users and increase sales;Organized internal and external events, onsite and offsite meetings and Sr. management travel plans.

Italia

Led marketing activities BeNear Italia, including Social Media, advertising and user experience of the app.

Planned, managed and incentivized events in cooperation with local partners;Organized and actively participated in important Italian Trade Fairs;Direct contact with National and International Customers;Worked with several large companies such as: Hearst Magazines Italia (Gioia, Marie Claire, Marie Claire Maison, Elle, Elle Décor) Vogue, Quattroruote, BMW Italia, Google, Rai Pubblicità Spa, VR Racing, NAD S.L., Ascosim iShares-Roadshow di Blackrock, CocaCola Company, Cesare Ragazzi, Yamamay, Alessi, Carpisa, Desigual, Vitaldent, Chiesi, Limoni, Nose Events srl, Ideasfera, Mediatel srl, Campari, Mein Fern Bus, Edilportale.com Spa, Bialetti, Lifonti & Company srl, MCA srl, Salmoiraghi & Viganò, F.lli Collivasone, ICOL, Grass Valley & Harmonic (RAI Amsterdam convention center).

Amsterdam, Paesi Bassi

Supported the organization of events during the Global Money Week;Coordinated social media output during GMW, a worldwide financial awareness campaign.

Giussago (Pv)

Created and managed SEO and SEM content for the main social media and search engines;App Store Optimization (ASO) analysis for TrovaPrezzi app in mobile stores;Created and implemented new functionalities in the app TrovaPrezzi and tested them;Analyzed strategic position of TrovaPrezzi app and monitored competition.

Laurea Magistrale Lm, International Business And Economics

Thesis: The impact of evolving consumer needs and new technologies on the global value chain; Case study: adidas and its Speedfactory.

Laurea Triennale, Management

Thesis: The company 7Pixel and its e-Commerce strategies and business models; Case study: 7Pixel.

Diploma Di Liceo Scientifico