Sofia Sousa Mogas Email & Phone Number

Lisbon, Pt

Lisboa E Região, Portugal

✔Successfully developed and managed a project from scratch (product discovery, ideation, market analysis, product development, market validation and prototyping)✔Responsible for the critical features and functionality of the product.✔Extensive analysis of the UX / UI and design trends.✔Developed the marketing strategy and marketing operational plan✔Direct collaboration with company founders to provide updates, direction and vision in order the startup to grow

Oeiras, Lisboa, Portugal

Fullsix is the leading digital agency in Portugal with near 20 years of experience, with expertise in Strategic Planning, Advertising, Communication, UX and UI, Content and Social Media, Platform Development, Media Planning and Research. It integrates an international network with more that 1,000 employees in 17 offices in Lisbon, London, Madrid, Marseille, Milan, Munich, New York, Paris and Shangai.It was Awarded Agency of the year at the Effies Awards in 2017.As a Lead Generation consultant I was responsible to help brands in the B2B sector, in the following industries: Construction and SaaSKey Responsabilities:✔ Plan, execute and define metrics and KPI’s for lead generation funnels✔ Develop customer journey maps based on buyer personas✔ Manage and execute automation workflows within Hubspot✔ Develop lead scoring models based on business objectives✔ Create landing pages and optimize conversions and user experience✔ Execute newsletters and e-mail marketing campaigns✔ Coordinate and execute Event’s online communication✔ Project management for microsites development and problem solver by quickly report bugs and issues that needed immediate action during and after development✔ Knowledge and high usage of Umbraco CMS and Jira✔ Coordinate and brainstorm with other internal teams in the development of online platforms, creative processes, campaigns performance, and brand strategy.✔ Use Google Analytics to measure and report performance of all digital marketing campaigns, against business goals✔ In person client training and meetings to align business goals and digital KPI’s✔ Manage client expectations and drive a positive, solution-oriented attitude✔ Identify trends and insights and improve online strategy based on the insights

Lisbon Area, Portugal

YouLead is an Inbound Marketing Agency based in Lisbon, Portugal. Our goal is to help Marketing professionals to overcome their lead management and lead generation challenges. We work with clients from various industries to grow their businesses by attracting more traffic to their websites, converting that traffic into leads, and nurturing those leads into customers. My main responsibilities:✔Generate and qualify leads to drive the organization’s profitability✔Expertly identify viability of prospects by unconvering business needs, goals, challenges, authority, budget and timeline✔Contact by phone or e-mail leads that engaged with marketing campaigns to qualify potential customers✔Prioritize leads based on their lead scoring and CRM information ✔Set up meetings between clients decision maker and company’s executive consultants✔Build and cultivate prospect relationships by initiating communication and conducting follow-up communications in order to move opportunities through the sales funnel✔Develop proposals for SME and leading firms in Media and Telco industries (B2B and B2C)✔Deliver business proposals via face to face and online presentations✔Consistently log activities and keep Hubspot updated with pertinent information about the organization and dialogue from client's conversations✔Prepare and analyze sales pipeline reports✔Plan and write e-mail newsletters along with A/B testing✔Production of premium content such as blog articles and ebooks

Lisbon Area, Portugal

Marketing Assistant for Buondi and Nescafé brands with special focus on digital strategy and communication:BUONDI✔ Responsible for managing the total budget for Digital Marketing campaigns and communication across different social media platforms (Facebook, Instagram and Youtube) and sponsored websites (google display ads)✔ Launched the new marketing campaign "Expressa-te, intensamente" with the new ambassador Garrett McNamara (1st World Recordist of the biggest wave surfed) and accompanied all the communication plan and effective coordination both ATL and BTL with tight deadlines.Responsible for:✔ Social Media content approval ✔ Launch of a new mobile responsive website with the integration of new API's: social media feed, live streaming, informative stats and check-in✔ Online Media Ads: performance tracking, reporting of kpi's and analysis of ROI with respective strategic recommendations based on results✔ Facebook contests: contest mechanics and prizes✔ Worked close with several creative agencies for media planning and campaign coordination, also gave suggestions and contributed with ideas based on brand objectives.✔ Project leader in the change for a multilingue package of the main sku's of Buondi with the responsibility to coordinate and approve legal information of more than 15 markets. Also kept constant coordination with the event manager's predictions to comply with the demand plan and avoid product shortages.NESCAFÉ✔ Responsible for the launch of Nescafé Plan in Portugal, an international project to promote a more sustainable coffee production. Main communication channels: Facebook, website, packaging and press.✔ Attended briefs and debriefs for a new digital strategy based on the new Nescafé Campaign "Redvolution" helping on the analysis and final decision.✔ Responsible for uploading contents on the Nescafé website through a CMS.✔ Analysis of benchmark for social media content and strategy improvement on a daily basis.

Lisbon Area, Portugal

Development of various brands’ presence on Social Networks - specifically on Facebook – such as:GarnierVichyLa Roche-PosayRoger & GalletUm Bongo✔ Digital copywriter✔ Campaign development, including development of Strategies, contests and subsequent Social Media Ads on Facebook✔ Creation of content for e-mail newsletters✔ Work on brands’ digital presence and consumer awareness on a daily basis.✔ Development of weekly innovative content for each brand's post plan according to the client's briefing✔ Crisis Management✔ Analysis of data and report the results of the communication, based on a qualitative and quantitative evaluation

Full-Stack Web Developer, Computer Programming/Programmer, General

Attended Le Wagon Lisbon (Batch #337). 9-week intensive coding bootcamp learning HTML, CSS, Bootstrap, JavaScript ES6, SQL, git, GitHub.

Bachelor Of Science (B.Sc.), Business Administration

Design Thinking For Business Foundations, Design Thinking

Data Driven Marketing & Analytics

A complete Google Analytics course to acquire the knowledge required to interpret data, drive performance and improve digital activities..

Coding Workshop

She Codes is a 12h Workshop designed to teach basic Coding, Design and Management skills. Learning Topics: ✔ HTTP ✔ Front end vs Back end.

Search Engine Optimization (Seo)

Learning Topics: ✔ Introduction to Search Engine Optimization ✔ General concepts; ✔ SEO Advantages; ✔ Keywords; ✔ Setting goals.

Digital Account & Project Manager

Planning of all stages of a digital project, setting goals with the team, management of time, monitoring of all developments to ensure.

Master Of Science (M.Sc.), Marketing, Marketing

100% taught in English.

International Week Program, International Business/Trade/Commerce

1 week programme (Barcelona, Spain) 100% taught in English.

Erasmus, Business Administration And Management, General

1 academic year on Erasmus Programme (Budapest, Hungary). 100% taught in English.

Summer School, Korean Language And Asian Art And Architecture

Summer School in Seoul, South Korea, during 5 weeks, attending the courses “Asian Art and Architecture” and “Beggining Korean Language”.