Sofian Abida Email & Phone Number

United States

United States

As an e-commerce powerhouse, Vista is a dynamic organization that maintains an exciting, entrepreneurial culture, with a focus on empowering and helping small businesses. Vista’s Data and Analytics (DnA) organization is working to make our company one of the world’s most well-known and successful data-driven companies. The cross-functional team includes product owners, analysts, technologists, data engineers and more. As a Lead Analyst embedded within the Business Cards line of business, I lead exploratory analyses, collaborating in a fast paced, agile environment to continuously bring forward ideas and insights that focus on delivering customer value early and often.- Data Exploration, Visualization, and Dashboarding: Identify trends and drivers, perform exploratory data analyses and present views that will provide visibility into our performance (Tools used: Looker, Adobe Analytics, Google Analytics, Snowflake, Quantum Metric).- Data Analysis and Modeling: Incorporate multiple data sources and methodologies to find opportunities to drive marketing efficiency in our advertising and improve the customer experience to acquire valuable customers and promote repeat shopping behavior.- Design and execute a/b/n tests to optimize marketing investments, analyze results, and provide insightful recommendations to the business (Optimizely)- Value driven impact partner for key business stakeholders influencing strategy and growth opportunities (stakeholders including Product Management, Finance, Channels, Pricing, MX, Customer Care & Product Design).

Miami, Florida, États-Unis

In the North America Business Unit of Club Med, based in Miami, the purpose of my position is to support US, Canada and Mexico Marketing and Sales teams through customer and business analysis to provide guidance in the building, assessment, and optimization of the yearly strategy as well as day-to-day actions.• Data & Reporting Management- Daily use of statistical software and data mining (SAS) to answer business needs and segmentation requirements- Participate in Data Roadmaps with the head office to optimize the database health & quality- Lead and support a team of Business & Data Analysts in the Business Unit- Liaise with external partners in Data Science to fine-tune predictive models - Salesforce & QlikView Admin for North America (upgrades, training, reports, etc.)• Business Analysis & Strategy- Management of weekly business reviews for the Business Unit- Support Sales team through sales data analysis (distribution channels, field team performances, offers, etc.)- Support Revenue Management & Pricing in piloting price, promotions, and revenue- Participation in Business Plans, Budgets & Forecasts consolidation with Business Control, Marketing Strategy Assessments, Pricing & Sales promotion launches- Optimize traffic generation and merchandising strategy via web data mining

Miami, Florida, United States

V.I.E Contract

Paris Area, France

Bouygues Telecom is a French mobile phone and Internet service provider, part of the Bouygues group. The company is a major actor in the Telecommunications industry.Within the CRM Omnichannel team, I was in charge of analyzing data from CRM & Marketing campaigns. My missions were to industrialize the process of data recovery, create performance reportings and present my analyses as part of weekly performance committees. • CRM Performance- Monitored and analyzed the performance of CRM marketing campaigns - Built automated reports generated by Salesforce Marketing Cloud and provided the CRM and Marketing teams with strategic recommendations- Managed data visualization projects for several stakeholders via Tableau dashboards- Oversaw Data Science projects to analyze customer loyalty habits (churn, offer convergence, geographic/demographic patterns)• CRM Web analytics- Managed the implementation of Google Analytics for the CRM ecosystem: tagging of CRM microsites dedicated to specific campaigns; definition of tracking UTMs & event triggers- Change Management: implementing a data-driven, customer centric vision, training, best practices etc.- Continuous Improvement: understanding every step of the customer experience, work on its improvement (through campaign & websites redesign), strategic recommendations etc.- Data Studio: Creation of dashboards for strategic campaigns• CRM Innovation- Research for new innovations to improve our CRM strategy.- Management of our existing partners.

Eindhoven Area, Netherlands

In the customer learning field, Philips Lighting University (PLU), the department intends to deliver knowledge towards different customer groups, using innovative methods like interactive video based learning and new deployment engines. My internship consisted in being the Analyst for the Digital Strategy and Acquisition team. I mainly worked on the analysis of Traffic Acquisition and on the development of new activation levers:• Execute campaigns in coordination with the customer learning director in order to improve the digital strategy- Creation and Tracking of eCRM Campaigns performance and paid & organic followers acquisition tracking;- Analysis of the results and campaign reports;- Recommendations and changing campaigns to achieve KPIs objectives;- SEA optimization & paid ads implementation;- Newsletters and emailing management.• Increase customer learnings- Analysis of customer patterns

London, United Kingdom

Club Med is a French company that specializes in the sale of all-in holidays at a number of "vacation villages" which it owns and operates in many locations around the world. Club Med today operates a total of 71 Resorts, two-thirds of which are 4T and Luxury 5T Resorts. The range also includes cruising on the 5-mast Club Med 2 sailing ship, and inspired luxury tours with Circuits Découverte by Club Med. The Group continues to pursue its successful strategy of upscale transition and internationalisation. My missions as the Nordics Marketing Assistant were to expand the brand into the Scandinavian market, as well as improving and implementing the marketing strategy:- Assisting with sales and marketing activities for a range of travel agents that are based in Sweden, Finland, Norway and Denmark.- Reporting and Sales analysis.- Social Media monitoring (Facebook,Twitter) ; Website content management: create & optimize HP landing pages ; E-CRM management.- Internal and external analysis on prices and promotions ; Monitor the competition analysis to identify and analyse market activities.- Consulting Project on the Marketing Strategy for the Nordics Market

Toulouse Area, France

Toulouse Business School is a triple accredited (AACSB, EQUIS, AMBA) business school ranked among the 10 best French business schools.As most of French business schools, new students enter Toulouse Business School after a national competitive exam. Succeeding the written part, students are then allowed to take the oral part during a so-called "Admission Period". The "Admission Period" occurs from June to July and consists in welcoming applicants to Toulouse Business School admission exam.My missions as a Hospitality Manager: MANAGEMENT- Organizing the arrival of 3,500 applicants to the Toulouse Business School admission contest.- Welcoming of the students during their examination period- Organizing the haulage of the applicants from the airport/railway to the school- Planning drivers fares which are in charge of applicants transportation- Contacting student residences and allocating the different types of housing to the applicants- Crisis management and problem solving- Management of a 40-people team

Toulouse Area, France

Coach "Google pour les pros"​: Promotion of Google's Apps aimed for merchants and small businesses in Toulouse:- Google Apps for work: An all-in-one suite to communicate, store and create.- Google My Business: Google My Business connects companies directly with customers- Google AdSense: Simple way to earn money by displaying targeted ads on your website- Google Analytics: Platform which helps you track and report website traffic- Google AdWords: Online advertising service

Toulouse Area, France

As the first network of travel agencies in France with more than 1 200 points of sale spread all over the territory and DOM (French Overseas Department), Selectour Afat proposes to its customers a significant diversity of offers: stays, circuits, cruises… Its power of negotiation allows it to offer the best prices. In a digital era, the group attempts to develop technologies and services, facilitating the organization of the journeys.Within the E-commerce and Marketing department, the mission of the internship was to develop its community and its attachment to the brand and more particularly:- Development and management of a community forum: Allow the community to exchange freely with one of the 4000 advisers and to make sure that the information is accessible to the whole community;- Manage the CRM database through targeted communications;- Enrichment of the contents and creation of an added value in order to optimize the SEO strategy;- Competitive intelligence and benchmarking studies in order to improve the Webmarketing strategy;- Animation of the social networks with the aim of increasing the number of fans, followers, subscribers and arousing positive reactions (assist in the realization of the schedule of animation, followed by the reporting, implementation of a benchmark of the practices in the tourism industry regarding communication);- Strategy of acquisition of new members and obtaining of the internal membership;- Weekly reporting of the performances of the platform.

Master Of Science - Ms, Applied And Computational Mathematics And Statistics: Data Science Specialization, 3.99

Semester 1: - Probabilities & Statistics: Discrete & Continuous Random Variables, Joint Probability Distributions, Random Samples.

Master'S Degree, Big Data, Marketing & Management Specialization

Toulouse Business School is a top accredited (EQUIS, AACSB, AMBA) French business school ranked among the 30 best european Business.

Concentration In E-Commerce, E-Business, E-Marketing, Digital

Activities and Societies: Member of the school's Arts Society (Director of the Musical) and of the association Welcome Team (welcoming.

Statistics

Online courses on the following sujbects: - Programming languages: SQL, Python, R - Data Science, Business Analytics, Data Analysis, Data.

Preparatory Class For Business Schools

2-year intensive program preparing for competitive entrance exams to enter top French business schools. Courses: - Mathematics.