Sofian Bettayeb
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Sofian Bettayeb Email & Phone Number

Marketing and Technology at VASS at VASS
Location: Zurich, Switzerland 12 work roles 3 schools
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Current company
Role
Marketing and Technology at VASS
Location
Zurich, Switzerland
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Sofian Bettayeb is listed as Marketing and Technology at VASS at VASS, a with 1274 employees, based in Zurich, Switzerland. AeroLeads shows a matched LinkedIn profile for Sofian Bettayeb.

Sofian Bettayeb previously worked as Marketing and Technology at Vass and Growth Strategist at Ginetta. Sofian Bettayeb holds Bachelor Of Business Administration - Bba, Marketing from Groupe Sup De Co Montpellier Business School.

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VASS

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Profile bio

About Sofian Bettayeb

With over 11 years of experience in marketing, I am passionate about helping businesses grow and thrive in the digital space. I have a strong background in growth marketing, customer relationship management, social media marketing, and A/B testing. I am currently a Growth Strategist at Ginetta, a leading digital agency that provides exceptional front-end engineering and digital strategy to its clients.At Ginetta, I work with clients from various industries and sectors to design and implement effective growth experiments and campaigns that drive user acquisition, retention, and conversion. I use data-driven insights and creative ideas to optimize the user journey and the conversion funnel, and to measure and improve the key performance indicators. Some of the skills that I apply in my role are Google Ateliers Numériques, Unbounce, Shopify, SEO/SEM, and CRM tools. I enjoy collaborating with a talented and diverse team of engineers, designers, and strategists, and learning from their expertise and perspectives.

Listed skills include Gestion De Projet, Vente, Management, Sales Manager, and 44 others.

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VASS
Vass
Marketing and Technology at VASS
alcobendas, madrid, spain
Website
Employees
1274
AeroLeads page
12 roles · 19 years

Sofian Bettayeb work experience

A career timeline built from the work history available for this profile.

Marketing And Technology

Current

Switzerland

Supporting my clients grow their digital businesses by leveraging the best Marketing Technologies available.

Oct 2024 - Present

Growth Strategist

Zurich, Switzerland

Ginetta’s clients rely on us to support them with exceptional digital strategies and front-end engineering. My goal is to help Ginetta’s clients build sustainable growth by experimenting with ways to reach, acquire, and convert new users.

Sep 2021 - Oct 2024

Growth Hacker In The R+D Accelerator Nestle

Lausanne, Vaud, Switzerland

Helping the project team to transform an idea to a product test launch within 6 months.• Design the “most fit for purpose” experiment to validate assumptions and selecting Key Performance Indicators (KPIs) to measure success of experiments• A/B testing those ideas through offline and online experiments by creating ads campaigns and Landing Page• Analyzing Data and presenting the end consumer’s feedback• Bringing traditional and creative ideas on how to grow KPIs• Driving traffic to your website, landing pages, social media, apps• Optimizing conversion rate optimization (CRO) principles and hacks and being able to apply them to any business (Unbounce and then Shopify landing page)• Working with the AARRR Sales Metrics Diagram (Acquisition – Activation – Revenue - Retention – Referral) and being able to create viral growth• Developing website and webshop for testing online sales (Shopify and Webflow).• Continuously researching for new tools and best practices to inform new models• Designing and delivering training modules

Jan 2020 - Sep 2021

Growth Marketing Manager

Zurich

‣Partner with Product, Marketing, Engineering, and Product to identify the biggest opportunities to drive user growth.‣Test and optimize conversion funnel to produce industry-leading results.‣Refine and expand our SEO/ SEM strategy.‣Develop tools and dashboards and work closely with the Analytics to benchmark, measure, and forecast metrics like conversions and adoption of new features/products.‣Forecast performance and align with the Managing team on monthly/quarterly targets.‣Develo and improve the website, forms, call to actions, etc. ‣Conduct A/B tests so it converts more of the visitors into leads.

Apr 2019 - Jan 2020

Growth Marketing Manager (Growth Hacking)

Self Employed

Région De Berne, Suisse

‣Responsible for developing, planning, and executing on demand generation strategies to drive ‣Customers engagement and improve conversion, repeat rates.‣Develop, execute & manage cross-channel data-driven automated triggered lifecycle.‣Own project management and cross-functional campaign development workflow with dedicated ‣Product, Engineering, Analytics, Data Science, and Creative teams.‣Conduct regular, extensive experimentation to facilitate rapid learning & application of any insights‣Translate business goals into accurate delivery requirements‣Initiate and conduct in-depth user data analyses and experimentation that will directly impact strategy and the program roadmapOwn comprehensive daily, weekly, monthly reporting of all relevant CRM KPIs & build the right dashboards to track and socialize performance

Jul 2018 - Apr 2019

Growth Marketing Consultant

Montpelllier

‣Identify market opportunities and define product vision and strategy.‣Launch campaign on a regular basis to support a wide range of in-house customers.‣Understand customer needs and gather product requirements.‣Experiment aggressively to maximize the rate of improvement in conversion funnel.‣Engage closely with the engineering and design team to help determine the best technical implementation methods as well as a reasonable implementation schedule.‣Gamification and and Growth Hackning research

Oct 2015 - Jul 2018

Ceo Drom Sport

Montpellier

DROM Paintball développe et commercialise des équipements sportifs adaptés au Paintball.DROM veut permettre aux Paintballers de pouvoir vivre des émotions toujours plus fortes grâce à un matériel, des produits et des services construits par des passionnés de sportJe suis chargé du financement des projets, de la tenue du bord et de la gestion des projets de Recherche et Développement.https://dromfit.co/

Apr 2013 - Sep 2015

Lead Generation

Ventis Australia

Sydney

Ventis is a young and rapidly growing company with a fantastic culture. Ventis staff and family members feature exclusively in all marketing material, which is of course fronted by the great Australian sporting legend - George Gregan.Our story has only just begun. Ventilation is good for you... pass it on.

Oct 2012 - Mar 2013

Sales Employee

Région De Sydney, Australie

Delivering and Impacting Business Results • Assist in motivating staff and align daily activities to achieve business goals • Monitor sales floor and zone coverage to drive sales and maintain customer focus • Model and Ensure dress code compliance • Monitor service associate breaks and shift...

Oct 2012 - Mar 2013

Marketing Digital

South Of France

Most companies spend their money on ad agencies, TV commercials, radio spots, and billboards to tell you how good their products are. At Monster we choose none of the above. Instead, we support the scene, our bands, our athletes and our fans. We back athletes so they can make a career out of their passion. We promote concert tours, so our favorite bands can visit your home town. We celebrate with our fans and riders by throwing parties and making the coolest events we can think of a reality.

May 2012 - Oct 2012

Créateur Du Concept Croc'Fruit, Vente De Fruits Sur Les Plages

Croc'Fruit

Carnon - La Grande Motte

Les fruits sont bons pour votre santé et pour votre ligne. Ils sont indispensables pour votre corps et votre esprit. Une source d’énergie et de vitalité nécessaire pour vous et vos proches. Pourquoi s'en priver ?grâce à ce nouveau concept, Croc'fruit vous offre la possibilité de manger des fruits frais directement sur la plage. Les fruits, fraîchement préparés le matin sont disposés en salade pour satisfaire votre gourmandise.

Jun 2011 - Sep 2011

Responsable E-Commerce

Montpellier

ZEROD's mission is to provide hardcore triathletes with the most performant, stylish, original & comfortable garments, for racing and before/after race. Our moto : ZERO Doping / ZERO DSQ / ZERO DNF / ZERO Defocus / ZERO Dilettantism... The brand was founded in 2007 by former pro athlete Pierre Dorez and is based near Montpellier, South of France.

2008 - 2011 ~3 yrs
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Colleagues at VASS

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3 education records

Sofian Bettayeb education

Triathlon De Haut Niveau

Pôle France Triathlon Montpellier
FAQ

Frequently asked questions about Sofian Bettayeb

Quick answers generated from the profile data available on this page.

What company does Sofian Bettayeb work for?

Sofian Bettayeb works for VASS.

What is Sofian Bettayeb's role at VASS?

Sofian Bettayeb is listed as Marketing and Technology at VASS at VASS.

Where is Sofian Bettayeb based?

Sofian Bettayeb is based in Zurich, Switzerland while working with VASS.

What companies has Sofian Bettayeb worked for?

Sofian Bettayeb has worked for Vass, Ginetta, Nestlé, Legartis, and Self Employed.

Who are Sofian Bettayeb's colleagues at VASS?

Sofian Bettayeb's colleagues at VASS include Alex Ababei, Carlos Olea, Oriol Grasa Sánchez, Irion Cavalcante, and Bernardo Ramírez Orsikowsky.

How can I contact Sofian Bettayeb?

You can use AeroLeads to view verified contact signals for Sofian Bettayeb at VASS, including work email, phone, and LinkedIn data when available.

What schools did Sofian Bettayeb attend?

Sofian Bettayeb holds Bachelor Of Business Administration - Bba, Marketing from Groupe Sup De Co Montpellier Business School.

What skills is Sofian Bettayeb known for?

Sofian Bettayeb is listed with skills including Gestion De Projet, Vente, Management, Sales Manager, Microsoft Office, Sales, Marketing Social, and Brand Development.

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