Samsung France
Brand & Creative Strategist Freelance
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Sofiane Desille Email & Phone Number
Samsung France
at
Brand & Creative Strategist Freelance
LinkedIn matched
✓ Verified August 2026
3 data sources
Profile completeness 86%
Current company
Role
Samsung France
Location
Paris, ÎLe-De-France, France
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Sofiane Desille is listed as Samsung France at Brand & Creative Strategist Freelance, based in Paris, ÎLe-De-France, France. AeroLeads shows a matched LinkedIn profile for Sofiane Desille.
Sofiane Desille previously worked as Lead Brand at Click&Boat and Brand Manager at Oscaro. Sofiane Desille holds Certification Seo from Quesacoach.
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Brand & Creative Strategist Freelance
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Profile bio
About Sofiane Desille
Since 2008, I had the chance to work on hundreds of creative projects, in agencies, companies or even as a freelancer. All these projects were different... But with one big common factor, the efficiency and consistency on each graphic choices in terms of Marketing strategy.Today, my principal challenges are:🔗 Improving the workflow in a Design or Marketing team🧩 Building a powerful and coherent graphic guideline🎨 Create and deploy a visual communication strategy📈 Create and deploy a Marketing operation quickly🎛️ Manage project or video and photo shoot🚸 Help the juniors profil of my team to grow
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Brand & Creative Strategist Freelance
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8 roles
Sofiane Desille work experience
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Lead Brand
Current➡️ Creation and deployment of brand identity: creation of the Brand Book Content, Graphic Charter, and "Tone of Voice."➡️ Photo and video shoots: defining the visual strategy, selecting service providers, managing shoots dedicated to promotional, internal, social, and product communications.➡️ Development of an omnichannel content strategy: rebranding to ensure coherence and stronger impact.➡️ Management of visual and textual content production for EMEA print and digital campaigns: TV ads, OOH video, subway ads, magazines, Google Ads, Meta Ads, newsletters, etc., in collaboration with various Marketing teams.➡️ Social Media Strategy: redefining the strategy, managing the editorial calendar, performance analysis, and optimizing the Instagram and YouTube strategy.➡️ Deployment of an agile method via Notion: optimizing project management and increasing productivity for the entire Marketing team.➡️ Management of the creative team.🎯 Significant results: Redefinition of the brand's positioning through a brand identity tailored to the target audience. Increased Instagram follower base by +50%. Coordinated 3 photo and video shoots, which led to the deployment of 3 subway campaigns and 3 TV spots in 2024. Over 4,200 assets deployed per year across 16 different markets.
Jan 2022 - Present
Brand Manager
➡️ Design of the graphic charter: redesign of the visual identity and deployment across all print and digital media.➡️ Social Media Strategy: development and implementation of a targeted content strategy for Instagram, strengthening brand awareness and user engagement.➡️ Redesign of visual identity and "Tone of Voice" for CRM activations in collaboration with the CRM team.➡️ Evolution of Marketing and Design strategy: creation of print and digital EMEA campaigns for magazines, Google Ads, Meta Ads, newsletters, etc., in collaboration with various teams, and integration of Motion Design into marketing campaigns.➡️ Implementation of the Agile method via Jira for the entire Marketing team.➡️ Management of the Design team.🎯 Significant results: Design of the new graphic charter and revamp of all offline and online campaigns. Overhaul of the team’s workflow leading to a +250% increase in graphic production.
Oct 2020 - Feb 2022
Crm Design Owner
➡️ Development and premiumization of CRM materials: design and modernization of templates.➡️ Evolution of business trigger strategy: in collaboration with the CRM team, evolving business use cases like Abandoned Cart and Product View Bounce for better conversion rates.➡️ Redesign of digital assets for EMEA websites: contribution to improving UX in collaboration with the e-shop team.➡️ Development of a new Jira workflow.➡️ Management of a freelance team member.🎯 Significant results: increased newsletter production from 35 to over 120 per week. Improved business trigger CVR by +8%.
Jul 2019 - Sep 2020
Consultant Brand Manager For Psa Retail (Stellantis)
➡️ Design of graphic charters for Cardayz and PSA Retail.➡️ UX and UI design of landing pages in HTML/CSS with SASS.➡️ Integration of Motion Design into marketing operations.➡️ Creation of assets for CRM campaigns, both offline and online, for the EMEA markets of PSA Group brands (Peugeot, Citroën, DS Automobiles, Opel, Cardayz, and PSA Retail).➡️ Implementation of a workflow via Jira for the marketing team.🎯 Significant results: created over 8,000 visuals in one month for Google Ads and Facebook Ads campaigns covering the EMEA region for the group’s six brands.
Dec 2016 - Jul 2019
Brand Manager
➡️ Development of brand identity and "Tone of Voice".➡️ Creation of offline and online communication materials.➡️ Internalization and management of a photo and video studio.➡️ UX and UI design of white-label mobile apps.➡️ Management of Instagram, Facebook, and YouTube social media accounts.🎯 Significant results: managed over 20 interview shoots and video recordings per year. Organized and implemented PR events.
Sep 2014 - Dec 2016
Lead Design
➡️ Briefing with clients➡️ Creation of photo compositions and retouching for posters and Blu-ray/DVD covers➡️ Setup and creation of Google Ads and web banners (Flash formats)➡️ Setup and creation of motion design for social media posts
Sep 2012 - Aug 2014
Lead Design & Content
➡️ Briefing with clients➡️ Web design for showcase websites and e-shops➡️ Creation of blog articles➡️ Creation and adaptation of all graphic assets used by the group's brands: social media posts and stories, Facebook Ads, Google Ads, newsletters, flyers, brochures, promotional items, stands, etc.
Feb 2011 - Sep 2011
4 education records
Sofiane Desille education
Certification Seo
Quesacoach
Licence Niveau Bac+4 En Webdesign
Licence Niveau Bac+3 En Communication Et Publicité
Bac Professionnel En Publicité Et Communication Visuelle
Lycée Corvisart
FAQ
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What company does Sofiane Desille work for?
Sofiane Desille works for Brand & Creative Strategist Freelance.
What is Sofiane Desille's role at Brand & Creative Strategist Freelance?
Sofiane Desille is listed as Samsung France at Brand & Creative Strategist Freelance.
Where is Sofiane Desille based?
Sofiane Desille is based in Paris, ÎLe-De-France, France while working with Brand & Creative Strategist Freelance.
What companies has Sofiane Desille worked for?
Sofiane Desille has worked for Brand & Creative Strategist Freelance, Click&Boat, Oscaro, Lacoste, and Zee Agency.
How can I contact Sofiane Desille?
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What schools did Sofiane Desille attend?
Sofiane Desille holds Certification Seo from Quesacoach.
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