Sofiane Morouche

Sofiane Morouche Email and Phone Number

Chief Marketing Officer - Marketing Strategist. Certified Data Analyst. @ EDHEC Business School
Sofiane Morouche's Location
Bangkok, Bangkok City, Thailand, Thailand
About Sofiane Morouche

" Wherever they see risks, I see opportunities ! "I studied international management in France (EDHEC Business School) and Thailand (School of Management, AIT) and graduated in 2007. I moved to Dubai, UAE in 2008, as an international marketing manager for a French MNC. Traveled the world from Tokyo to Johannesburg, and every country in between, and learned the different ways of doing business all around the world. After 5 years of enriching professional experiences and sharpening my managerial skills, it was time to fulfill an old-time dream: entrepreneurship...Between 2013 and 2021, I founded or co-founded and managed several businesses between France and Dubai, including companies in the fields of e-commerce, cyber-security, digital marketing, or tourism... After spending 10 years in Dubai, I moved to Bangkok, Thailand, where I currently work as a fractional Chief Marketing Officer for US-based businesses.What do I do when I am not working:- Muay Thai: for the fighting spirit- Golf: for the focus and humility- Airsoft: for the adrenalin rush- Go Kart and racing simulations: for speed and precision- Tour guiding: for the social connexion- Languages learning: for the thirst for knowledgeI love to connect with people from different horizons, so feel free to drop me a line anytime!Sofiane.

Sofiane Morouche's Current Company Details
EDHEC Business School

Edhec Business School

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Chief Marketing Officer - Marketing Strategist. Certified Data Analyst.
Sofiane Morouche Work Experience Details
  • Edhec Business School
    Edhec Alumni Ambassador - Thailand
    Edhec Business School Mar 2024 - Present
    Bangkok, Bangkok City, Thailand
  • The Australian-Thai Chamber Of Commerce (Austcham Thailand)
    Nextgen Committee Member - Marketing Department
    The Australian-Thai Chamber Of Commerce (Austcham Thailand) Jan 2024 - Present
    Bangkok, Bangkok City, Thailand
    NextGen: an Inspiring community for the next generation of Young Professionals, YoungEntrepreneurs and those Young at Heart!Our purpose and aim is to create a hub of inspiration and hope for young professionals, budding entrepreneurs, visionary leaders, and those young at heart to do business, network, and connect.It's also about empowering one another to serve, lead, add value, and give back to the industries and communities we love for the next generation and future generations to come.
  • Pronto Marketing
    Fractional Cmo / Marketing Strategist At Growth Connect, A Division Of Pronto Marketing.
    Pronto Marketing Jun 2021 - Present
    Bangkok, Bangkok City, Thailand
    Fractional CMO and Marketing Strategist at Growth Connect (https://growthconnect.io/), a division of Pronto Marketing.A fractional CMO does the same work as a regular CMO, the only difference is that he shares his time between several companies.I help my clients build up their marketing organization and systems, and capture growth online through : 1) Marketing Blueprints (strategic marketing plans) developed over a 5-week consultation period during which we define their target persona, run an online competitive landscape analysis and an SEO analysis, define the buyer's journey and develop the right messaging through a customer narrative, and pitch script.2) Coming on board as their fractional (external) Chief Marketing Officer in order to:- Implement the strategy defined during the blueprint exercise: Plan and overview inbound marketing campaigns using a mix of online and offline marketing tactics (content marketing, paid ads, local and on-page SEO, lead magnets, link-building campaigns, etc...).- Build their marketing systems, including lead acquisition channels development and leads management- Capture growth online through content marketing, SEO, PPC or Sponsored Marketing (affiliation, sponsoring, etc)- Lead strategic projects: pricing strategy review, re-branding, new product development and launches, etc.- Build an internal marketing organization, by recruiting, training, mentoring, and leading them: Marketing Coordinators, Content Managers, Digital Managers, PPC specialists, SEO Specialists, etc...More info at: https://growthconnect.io
  • Record Retrieval Solutions
    Fractional Chief Marketing Officer
    Record Retrieval Solutions May 2022 - Present
    Remote
    Developed the strategic marketing plan for the company, and overviewed the website redevelopment project. Now leading the marketing organization by building up and mentoring a marketing team into executing the strategy, creating marketing systems, developing the leads acquisition channels, and signing external partnerships.
  • Ubisec Systems, Inc.
    Fractional Chief Marketing Officer
    Ubisec Systems, Inc. Jan 2023 - Present
    Fractional CMO, overviewing the marketing strategy and leading the marketing organization for the company
  • Ubisec Systems, Inc.
    Marketing Strategist
    Ubisec Systems, Inc. Aug 2021 - Dec 2022
    Remote
    Lead the marketing strategy and overviewed marketing campaigns implementation
  • Laporte Law Firm
    Fractional Chief Marketing Officer
    Laporte Law Firm Mar 2022 - Present
    Remote
    Fractional Chief Marketing Officer for LaPorte Law Firm. Lead the redevelopment of the company website with a partner agency. Now overviewing the implementation of the marketing strategy and leads acquisition development across several online channels.
  • Laporte Law Firm
    Marketing Strategist
    Laporte Law Firm Aug 2021 - Mar 2022
    Remote
    Marketing Strategist for LaPorte Law Firm, San Francisco, California, USA. Developed the marketing blueprint (strategic marketing plan) for the firm.
  • Destination Dubai
    Founder & Owner
    Destination Dubai Sep 2013 - Present
    Dubai, United Arab Emirates
    Destination Dubai is the first online portal 100% dedicated to travel and tourism in Dubai and the UAE for the french speaking markets (France, Switzerland, Belgium, Canada, French Islands, etc...).Thanks to our dedicated efforts, and the trust of our loyal customers, we are proud to launch our 10th consecutive touristic season in 2022, despite the COVID-19 challenges.With a local presence in Dubai, a portfolio of about 100 excursions, activities and VIP conciergerie services available to chose from and a network strong of 30+ local partners, Destination Dubai is the agency of choice for leisure and MICE trips to Dubai.
  • Suricate Concept
    Co Founder & Associate
    Suricate Concept Sep 2014 - Present
    France-Dubai
    Suricate Concept is a group of companies and professionals involved in cyber-security and cyber-defense. We approach cyber-security matters from different aspects including the technical, legal and strategic aspects.Our domains of interventions include security audits, web & SEO security, online business intelligence & strategy or legal consulting on cyber-security matters.Suricate Concept head-office is located in France, with a representative branch in Dubai, UAE.Regularly, our R&D lab releases powerful demos and research reports on the impact of cyber-security in our everyday lives. To date we can mention our research works and public demonstrations on topics such as medical devices security (pacemaker hacking), retail and banking cards security (NFC cards hacking), SEO security (Google hacking), etc...www.suricateconcept.com
  • Siteprojet
    Co Founder/Associate
    Siteprojet Jun 2012 - Present
    France-Dubai
    SiteProjet is a web agency, specialized in online communication. We specialize in developping websites or web applications that help our customers growing their online presence and generating additional revenues to their businesses. Beyond websites and portals development, we handle the whole digital strategy or digital transformation plan for our clients. With one of the founding partners being former French champion of ethical hacking, SiteProjet is also naturally on the edge regarding online security topics.Over the past 10 years we have accompanied hundreds of clients achieve their digital transformation and grow their business online through digital marketing strategies.SiteProjet head-office is located in France, with a representation office in Dubai (OFS TECH FZE) handling the international accounts.
  • Arc International
    Marketing Manager Africa (Dubai Based)
    Arc International Aug 2012 - Jul 2013
    Dubai, United Arab Emirates
    In charge of Marketing organisation and marketing budget for Africa: Trade Actions, Communication & Advertising, Product Development, Product launches, promotional calendars, CRM Program and Events. Set up the marketing structure for Africa and recruited the regional marketing managers.
  • Arc International
    Trade Marketing Manager, Emerging Markets (Dubai Based)
    Arc International Feb 2008 - Aug 2012
    Dubai, United Arab Emirates
    - Responsible for visual merchandising, category management, promotional activities and events for emerging markets (Asia/Middle East/Africa) at a corporate level (International Division). Developing P.O.S. material, display solutions, guidelines and turnkey promotional activities for both modern and traditional distribution channels. Coordination of new products and concepts launches from the Trade Marketing perspective. - Organisation of internal (conventions) and external (exhibitions, fairs, product launches) events for the International Division of the group.- Managing one Trade Marketing Executive with direct report- Project Manager of the CRM Program for the International Division of the group and Head Trainer. Developer of training and distributor partnership programs for Asia/Africa/Middle East markets. Managing an international team of 10 persons working on the project.- Started an internal training program in May 2011 to move towards a Product Management position

Sofiane Morouche Education Details

Frequently Asked Questions about Sofiane Morouche

What company does Sofiane Morouche work for?

Sofiane Morouche works for Edhec Business School

What is Sofiane Morouche's role at the current company?

Sofiane Morouche's current role is Chief Marketing Officer - Marketing Strategist. Certified Data Analyst..

What schools did Sofiane Morouche attend?

Sofiane Morouche attended Edhec Business School, Asian Institute Of Technology.

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