Sofía Obregón Suárez Email and Phone Number
mexico, distrito federal, mexico
Sofía Obregón Suárez's Location
Huixquilucan, México, Mexico, Mexico
About Sofía Obregón Suárez
I´m a Senior Executive with 15+ years of leadership experience in Strategy, Marketing, Product Marketing, Management and Entrepreneurship in the ► Healthcare, Pharma and Retail industries. ➡ Results-oriented and proactive leader with a track record of designing go-to-market strategies, successful product launches, and operational excellence. Believer in retaining high-achievement teams with a motivational and cross-functional management style that provides clarity holds oneself and everyone accountable and bolsters achievement through coaching and mentoring.KEY SKILLS & QUALIFICATIONS:• Business strategy • P&L Management • Influencing others • Managing complex matrix structure • Cross-functional collaboration • Sales Strategy and segmentation • Government sales • Business planning • Innovation/Transformation • Market research • Situational analysis • Negotiations • Purchasing/procurement • Diff. therapeutic areas experience • Agile methodologies • Entrepreneurship • Board member • Challenge status quo • Self-management • Provide and seek clarityContact Information: ✉ sobregonsuarez@gmail.com
Sofía Obregón Suárez's Current Company Details
Casa De La Amistad Para Niños Con Cáncer, I.A.P.
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Dirección de Estrategia Médica
mexico, distrito federal, mexico
- Employees:
- 16
Sofía Obregón Suárez Work Experience Details
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Dirección De Estrategia MédicaCasa De La Amistad Para Niños Con Cáncer, I.A.P.
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Dirección De Estrategia MédicaCasa De La Amistad Para Niños Con Cáncer, I.A.P. Oct 2023 - PresentCiudad De México, México -
Latam Regional Bu Head NeurodegenerationThe Janssen Pharmaceutical Companies Of Johnson & Johnson Sep 2022 - Jan 2023• Built a cross-functional leadership team with local members to launch multiple sclerosis product. Team consisted of 5 regional roles and 20+ in the different clusters.• Collaborated with the global team on neurodegeneration to create a pipeline focused on LATAM positioning.• Redesigned highly-collaborative operational hybrid model (region/local) – (strategy+execution) -
Hematology Marketing ManagerThe Janssen Pharmaceutical Companies Of Johnson & Johnson Apr 2020 - Aug 2022México• Designed and implemented a turnaround strategy to minimize Covid/orals impact in the private market.• Multidisciplinary cells to focus on key public hospitals – personalized strategies by Institution needs. • Collaborated with the Access team for a new indication, preparation, submission, and approval in the NF in 2021.• Preparation for new launch - communication messages, training tools, launch meetings, pricing approvals. • Designed sales force strategy and segmentation for targeted physicians
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Marketing ManagerThe Janssen Pharmaceutical Companies Of Johnson & Johnson Mar 2018 - Mar 2020Ciudad De México Y Alrededores, México• Redefined strategy for a mature Women´s Health product n public and private channels. • Developed a segmentation plan based on contraceptive strategy and developed a scorecard to track and measure results.• Established a Government Segmentation Plan for 3 institutions as a key strategy for an efficient allocation of resources.• Designed and supervised training events for +500 Health professionals.• Created 360 strategy to adapt to different government purchase models• Selected as the local leader of the 2019 Culture Team leading +30 professionals by influence executing and managing a cross-functional group
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Partner And Founder Of ConfidenzaServicios Para El Cuidado Y Desarrollo S.A. De C.V. Oct 2014 - Sep 2022• Developed a market research study to identify family care needs and a business plan to launch the startup in Q4’15.• Confidenza® is a mobile application (Iphone / Android) that offers the largest number of possible service providers (Nurses / Caregivers / Nursery / Educational Assistants) so that each family finds the right person for their home.• Confidenza® is a constant source of work for the professional community in our country, either as a source of single or complementary income, improving the quality of life of these service providers.• Developed, operated and implemented an innovative business model for the care of infants and the elderly through a technological platform.• Performed more than 6,000 services, 80,000 hours of service, and 200 clients served since the beginning of operations in February 2016. -
Marketing Group ManagerMead Johnson Nutrition Mar 2013 - Apr 2014México• Defined strategy of Specialized formulas portfolio in a short, medium, and long term.• Responsible for the P & L of the portfolio ensuring profitability of all products and managing a team of 4 people.• Led the design and implementation of 2014 promotional campaigns and played an active leadership role in all company processes concerning trademarks portfolio - financial, manufacturing, sales force, regional teams, and demand generation among others.• Interacted with regional teams for the alignment of the brand strategy, share best practices, and charted new brands’ future portfolio.• Maintained an active role for commercial customers, opinion leaders, the sales force, institutions, wholesalers, and suppliers achieving business synergies. -
Women´S Health Portfolio ManagerPfizer Jul 2011 - Feb 2013• Defined portfolio strategy and tactical plan – Relaunched plan and execution in 2012 (Training, CME activities, FF allocation, incentives program, trade initiatives – all in synergy with the respective area).• Played an active leadership role in all processes – budget, financial analysis, COGS, ROI by product, market analysis, trends & competition.• Coordinated and interacted with different areas for CME development, product training programs, strengthening synergies across BUs, public relations, procurement, strategic planning, and others.• Developed of business cases according to market opportunities in collaboration with Strategic Planning to maximize our profit.• Participation & collaboration with Regional activities. -
Product Manager Endocrinology, Ophthalmology & Rare DiseasesPfizer Mar 2009 - Jun 2011• Identified opportunities for growth in institutional and private segments for Endocrinology and Ophthalmology products.• Developed promotional campaigns in order to increase sales and expand the business.• Developed Value Added Program improvements according to physicians, patients and parents’ needs/insights.• Developed and created promotional materials, strategies and tactics, P&L, expenses management, and 2010 brand plans.• Launched pain management product for oncology patients managing 3 sales representatives and created a business case for Hemophilia launch.Apr 200
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Special Projects CoordinatorPfizer Apr 2008 - Feb 2009• Developed Anti-infective Brand Plans, developed and created promotional materials for the portfolio, strategy meetings with District Managers, meetings/presentations with sales reps, P&L, assistance to National & International Congresses. Taskforce coordination (for new product launch) with involved areas for price approval, messages development, Advisory Board plan, and pharmacoeconomic study.• Planned and executed added value programs for Oncology and Growth Hormone portfolio.• Defined the process, in collaboration with HR to evaluate sales rep profiles in order to improve productivity.• Reviewed regionalized field force incentives program and ensure the right sales representative profile to achieve brand objectives.
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Market Analytics Strategic PlanningPfizer Mar 2006 - Mar 2008• Planned and executed market research studies to test and evaluate promo campaigns and identify opportunity areas within Urology/Pain BUs.• Measured the effectiveness of Marketing/CRM programs.• Participated in different special projects which included new packaging design and presentation format. • Developed significant fieldwork to improve marketing initiatives and measure them through sales and prescriptions audits by geographic region.• Coordinated a 3-country research effort that encompassed the design and implementation of a price simulator whose objective was to determine consumers’ sensitivity towards changes in price and product presentation. • Member of the team that evaluated the introduction of new products focused on sales forecast, market value, and epidemiological studies.
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ProcurementPfizer Oct 2004 - Feb 2006• Achieved a significant cost reduction in purchases by leveraging economies of scale among therapeutic areas.• Co-responsible for the design and purchase of promotional materials for the Cardiovascular and Neurosciences Teams. • Managed relationships with a significant number of vendors and ongoing negotiations to improve KPIs.• Designed a new methodology to evaluate new suppliers and increase the service levels of existing vendors that guaranteed on-time delivery.
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ProcurementCostco Wholesale Aug 2001 - Jul 2003• Performed role of category management according to customers’ needs, pharmacy layout, and product sales.• Worked with suppliers in the development of new product presentations to accelerate the displacement of products and categories/rebates.• Monitored key activities of competition on a weekly basis and defined promotions, pricing strategies, etc. • In charge of the execution of special programs in order to increase sales and improve growth rates (National Health Fair, Demos).
Sofía Obregón Suárez Education Details
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Master Of Business Administration - Mba -
Industrial Engineering
Frequently Asked Questions about Sofía Obregón Suárez
What company does Sofía Obregón Suárez work for?
Sofía Obregón Suárez works for Casa De La Amistad Para Niños Con Cáncer, I.a.p.
What is Sofía Obregón Suárez's role at the current company?
Sofía Obregón Suárez's current role is Dirección de Estrategia Médica.
What schools did Sofía Obregón Suárez attend?
Sofía Obregón Suárez attended Esic Business & Marketing School, Universidad Iberoamericana, Ciudad De México.
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Ana Sofia Suarez Obregon
Mexico
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