Sofia Olofsson Email & Phone Number

Stockholm, Se

Stockholms Kommun, Stockholms Län, Sverige

Stockholm, Stockholm, Sverige

- Leadership and Mentorship: Currently leading and mentoring a team of marketing professionals, fostering a collaborative and innovative work environment while delivering results. Providing regular updates and reports to senior management on campaign progress and results- Campaign Management: Demonstrating the ability to conceptualize, execute, and manage multi-channel marketing campaigns, from ideation to implementation- Project Leadership: Leading cross-functional teams in planning and executing successful marketing initiatives, showcasing effective project management skills- Strategic Planning: Developing expertise in crafting strategic marketing activation plans that align with business objectives and resonate with target audiences- Partnership Management: Establishing and maintaining relationships with external partners, agencies, influencers, and vendors to enhance campaign execution and effectiveness- Data Analysis: Gaining proficiency in analysing campaign performance metrics and translating data insights into actionable strategies for continuous improvementKey Learnings: Strategic Planning, Cross-Functional Collaboration, Budget Management, Market Insights, Adaptability

Stockholm, Stockholm, Sverige

- Leadership & Project Management: Integral member of leadership team overseeing community initiatives; led diverse projects encompassing photoshoots, events, and campaigns; managed strategic newsletter creation and communication strategies- E-commerce & Online Presence: Managed diverse e-commerce tasks on Shopify, from product uploads to article creation, and demonstrated adeptness in optimizing affiliate networks- Collaborations & Relationships: Orchestrated impactful collaborations with ambassadors, influencers, artists, and designers, building valuable partnerships for the brand- Event & PR Leadership: Led event planning and PR activities, contributing to enhanced brand recognition, while providing guidance and management to the marketing team- Marketing Campaigns & Social Media: Successfully managed end-to-end marketing campaigns with a strategic focus, leading to increased brand visibility across various social media platforms- Recruitment & Team Management: Directed talent acquisition efforts, building and guiding a skilled marketing team to deliver optimal resultsKey Learnings: Strategic Leadership, Project Management, Communication, E-commerce Proficiency, Relationship Building, Event Planning & PR, Talent Acquisition

Norrköping, Sverige

- Design Collaboration Leadership: Oversaw all design collaborations and ambassador partnerships, handling end-to-end processes from strategy development to contract coordination- Global Relationship Building: Successfully established and nurtured worldwide relationships and networks to facilitate fruitful collaborations- Multi-Tasking Campaign Management: Efficiently managed multiple product launches and campaigns simultaneously, demonstrating strong organisational skillsIntegrated Event and Marketing Activities: Led event and marketing initiatives aligned with campaigns, enhancing their impact and brand exposure- Strategic Social Media Planning: Strategically planned and executed social media activities during launches and agreements to maximise engagement- Analytical Optimisation: Conducted follow-up and analysis to optimise collaboration strategies for improved outcomesKey Learnings: Collaboration, Global Network Development, Multi-Project Coordination, Social Media Execution, Data-Driven Optimisation

Norrköping, Sverige

- Influencer Sales Enhancement: Led sales growth by implementing effective influencer marketing strategies.- Collaboration Performance Optimization: Optimized collaborations to achieve key performance indicators (KPIs) and business objectives.- German Market Macro Collaborations: Managed all long-term macro collaborations specifically for the German market.- Team Meeting Management: Organized and conducted regular weekly/monthly meetings for the German team- Strategic Ownership: Owned end-to-end responsibility for strategy development, structure implementation, analysis, and follow-upKey Learnings: Impactful Sales Strategies, Market-Centric Collaboration, Team Coordination, Comprehensive Strategy Ownership

Norrköping, Sverige

In my role as a store salesperson, my primary focus was to achieve the set sales goals, maintain the store, and ensure consistently high-quality service delivery. I was also responsible for supplementary purchases, cash handling, as well as store renovations and decorations.During my four years at Intersport, I participated in several sales training programs, which included needs analysis, personality tests, and other important components for personal development as a sales representative.

Norrköping, Sverige

During my time at McDonald's, I mainly worked with customer service. I was trained as a hostess, which required internal training where I learned more in-depth about service. I also worked as a cashier and took and handled orders.McDonald's taught me how to handle stress, structure my work, and work methodically to achieve the best results.