Sofia Olsson Olsén Email & Phone Number

Stockholm, Sweden

Consultant with counselling and project management as a specialty.

Stockholm, Sweden

Responsible for the business, development and organisation of the biggest newspaper in the Nordic countries. Everyday Aftonbladet reaches approximately 3,5 Million unique users, out of 10 Million inhabitants.Leading the editorial management team, leading the management team of Aftonbladet. Also appointed internal mentor at Schibsted. Partly also CEO and/or chairman of the board for tv.nu, klart.se, alltomstockholm.se and viktklubb.se. Reporting to the board of Aftonbladet. A part of the global team of Schibsted Media.

Stockholm, Sweden

I was responsible of handling the ongoing development of the organization to maintain Aftonbladets position as the most important news source of online journalism in Sweden, with 5,5 million unique visitors every week. Also responsible for the paid content department. In the spring of 2015 another cut back of 50 employees was made. I was a part of the editorial management team and the management team of Aftonbladet. From december 2015 I was also acting editor-in-chief. Reporting to publisher.

Stockholm, Sweden

Aftonbladet Plus is one of the world leading businesses of paid content – journalism and deals – online. In 2014 Aftonbladet Plus had approximately 150 000 Plus members, constantly growing. In 2017 the number of members were about 250 000. As a head of, and product owner for, Plus I was responsible for growing the business, increase the number of paying costumers, which included coordinating the editorial content, campaigns, CRM, marketing and IT development.

Stockholm, Sweden

I was during this clearly defined period responsible for encouraging and assisting all staff at Aftonbladet to achieve online world-class expertise. Through master classes, short courses, further education and inspiring lectures. Aftonbladet was developed to become an online company with employees where all follows the conversion and are working according to the requirements and guidelines that are enquired for now – and in the future.

I was responsible for handling all matters concerning and relating to the staff at Aftonbladet, 400 employees plus freelancers and consultants. I was also responsible for managing the long-term strategies and responsible for a big cutback, with 100 posts, at autumn 2011. I was a part of the Aftonbladet management team, reporting to CEO.

Stockholm, Sweden

I was responsible for budget and staff at Aftonbladet editorial, I was also responsible for contracts with outside vendors and freelancers. I was a part of the editorial management team and Aftonbladet management team. Part of managing a cut back of 100 posts at Aftonbladet in the autumn of 2009. Reporting to chief editor.

I was responsible for budget and staff at Aftonbladet New Media editorial. I was also responsible for contracts with outside vendors and freelancers and for the communication between the editorial and advertising department, as a commercial editor.I was a part of the editorial management and Aftonbladet New Media management team and I was responsible for prioritizing the development of Sweden's largest news site aftonbladet.se.Had in periods responsibility also for Aftonbladet Plus (paid content), Allt om Stockholm and the Aftonbladet local sites, an initiative that was shut down after a year.

Norran is the biggest local news paper in the region of Västerbotten. I was responsible of the publishing business based on goals and strategies. Also responsible for budget and staff. To develop Norran to become one of the leading digital local newspapers was one of the most important tasks for me and Norran was also one of the first local newspapers who produced TV online. I was leading the editorial management team and was a part of the management team for the newspaper. Reporting to the newspaper's board of directors.

Dala-Demokraten is a local newspaper in the region of Dalarna. I was responsible for the publishing business based on goals and strategies. I was also responsible for budget and staff. At this time Dala-Demokraten developed into a good and important player online. Reporting to the newspaper's board of directors.

Dalarnas Tidningar is a group of five local newspapers in the region of Dalarna. I was responsible of leading the publishing business based on goals and strategies, also to have responsibility for budget and personnel.

I had various roles at the newspaper over the years. Editor, reporter, entertainment editor, news editor, night production manager . In some positions with budget and personnel responsibility. I was also active in the union during this period and underwent a number of trade union training and was elected to various positions in the local union board.

The first position as a journalist after completing the studies of journalism at Stockholm University. I had to write articles, make the layout and edit texts for the newspaper's pages.

Extra work on evenings and weekends during school time and during a year of study break.

2002, Newspaper Management

1987, Journalism