Sofia Owen-Badillo Email & Phone Number

Remote

-Design digital and print materials for Wythe Ave and clients. Formats could include infographics, slides, social media posts, brochures, advertisements, whitepapers, and more.-Produce or edit videos for Wythe Ave and clients. -Search for and suggest images to accompany designs and posts.-Create mood boards or other brand strategy tools to gain design alignment.-Design or support design of web pages or websites. -Help format and publish blog/insights, and perform website content updates.-Create, publish, and monitor survey forms. Notify team of support needs. -Schedule meetings with team members and clients to plan and provide feedback on content.-Facilitate design-related meetings, capture notes and action items during meetings, and send follow-up emails as needed.-Attend client and internal planning meetings as needed.

Richmond Va

-Provide branding, web design, graphic design, and photography for purpose-driven creatives and entrepreneurs seeking to build or expand their brands-Execute photo shoots including planning, brand clarification and refinement, location sourcing, directing positioning and expressions, editing photos, and gallery delivery-Manage all business tasks from branding and marketing strategies to customer service and sales.

Work Remotely

-Support a team of 10 in achieving weekly, monthly, and quarterly sales wins -Provide full-time marketing, administrative, and sales support-Improve team and workflow efficiency by identifying obstacles, researching solutions, and prioritizing projects based on company goals and objectives-Research and recommendations led to the selection of key company tools (Hootsuite, Miro.com, Monday.com, Zoho One Social, and countless Wordpress plugins)-Build and sustain aligned brand identity for two brands under the Parallel Management umbrella (theneatniche.com and parallelmanager.com)-Regularly expand and improve website functionality by staying on top of ongoing updates-Consistently procure data and update/publish sales scoreboards and activity dashboards-Create and implement quarterly & monthly marketing strategies, themes, and promotions-Effectively execute all social media management, graphic and website development related tasks including multiple blog posts and social media posts for multiple brands-Support all forms of lead generation, CRM maintenance, and internal data communications-Keep team morale high by always looking for the silver lining and rallying the team

Richmond, Virginia, United States

-Actively engaged with clients directly to execute the process of decluttering, space planning, time blocking, schedule management, strategic planning, and more-Coached clients towards greater self-awareness by exploring patterns and tendencies-Maintained brand identity by single-handedly managing all of the brand’s social media, graphic design needs, and website development tasks-Guided the transition of all business systems to new platforms

Richmond, Virginia, United States

-Guided branding decisions and conducted social media management for 4 ongoing clients, each with multiple social media accounts and varying graphic design needs-Responsible for full-service support including content creation, article research and curation, scheduling, weekly engagement, content optimization, and regular analytic reports

Richmond, Virginia, United States

Conducted administrative tasks, keeping communication lines open between the account manager and client. Performed market analysis and identified contracting opportunities in local, state, and federal markets. Managed calendars, social platforms publications, drafted weekly reports and imputed data on daily opportunity highlights.

Richmond, Virginia Area

Partnered with leading Richmond health systems, interacting with medical team, families and hospital administration while adhering to HIPPA compliance. Captured first interaction of parents and newborns, supported families through loss and intimate moments in an artistic and photojournalistic way. Successfully secured 90% of sales from all photographed sessions.

Cambridge, Ma

-Created and maintained a professional travel blogger website, primarily photography-based-Developed branding and marketing strategies; conducted photoshoots on studio and location setting using natural and/or studio lighting, and professionally retouched images. -Published written and graphic blog for website and social media accounts

Front Royal, Virginia, United States

Designed and conducted an introductory workshop on the fundamentals of manual exposure and natural lighting.

New York, New York, United States

Full Fellowship Award: National Institute of Mental Health - Careers Opportunities in Research Education and Training (NIMH-COR). Served as an academic research assistant under faculty for four distinct research projects and Universities. Conducted literature reviews on cultural constructs of well-being, distress, definition of illness and disease. Transcribed interviews, and executed coding analysis. Gathered data, and drafted research proposals.

Bachelor'S Degree, Anthropology

BA in Anthropology (Honors) cum laude. Minor: Film GPA: 3.5 at Hunter College, City University of New York. NIMH-COR Training Experience.

Business

Graduate of the 2018 class of B-School. Trained in effective online marketing strategies for online business presence.

Branding Strategies

Social Media Marketing And Branding For Small Business.

Studio Portraiture And Brand Marketing

Photography

Activities and Societies: Advanced studio lighting techniques.

Esl, Esl