• E-commerce management: Amazon marketplace, online website (teetaly.com), partners' platforms and dropshippers• Monitoring web analytics and internal data sources;• Supervising all activities, product development and quality check;• Working closely with IT teams to offer the best user experience for customers;• Online and offline client management: providing customer care support and solutions tailored to their needs;• Supplier relationship management: daily contact with local and international suppliers of clothing products, accessories and textile materials;• Devising strategies to encourage sales.

• Content Writing and Creation for Social Media and Radio advertising;• Social media advertising campaigns;• Email Marketing campaign management;• Data analysis and marketing strategy.

• Frontpage Manager for Yahoo Italia• Native advertising and Content Creation for Mediamond• Editorial content planning, content writing and social media management for different projects.

• Management of the Frontpage of Yahoo Italia: selecting the most relevant news, the most engaging and entertaining content, the most interesting and up-to-date advice in terms of wellbeing and fashion, and the most curious stories from around the world;• Creating and commissioning original editorial content (articles, photo galleries, video news);• Daily monitoring of traffic acquisition and data analysis;• Providing editorial content suggestions for Sales campaigns and projects, coming up withsuccessful strategies to effectively promote the projects and its contents both on the Frontpage of Yahoo Italia and on social networks, in order to achieve specific traffic goals and performances, guaranteeing maximum coverage and visibility;• Overseeing and managing both local and international web projects/advertising plans inpartnership with movie majors.• Daily contact with press offices and agencies to get valuable and exclusive content.

Content production and management of a website platform created in a partnership between CHILI and Corriere della Sera (http://chili.corriere.it) which combined editorial work and commercial purposes. • Creating and commissioning original editorial content (articles, photo galleries, interviews) revolving around the newest digital movie releases on CHILI, to captivate the attention of users and get them to discover CHILI's platform;• Covering news and events while promoting both current and library titles of CHILI’s catalogue;• Coordinating production and delivery of advertising campaigns both on digital and printed editions of Corriere della Sera;• Data analysis on Google Analytics: monitoring traffic and advertising campaigns’ performances,analysis of user behavior patterns to improve the user experience;• Creating a weekly editorial newsletter to promote the main digital movie releases and the most appealing offers and bundles.

Content management and editing for Yahoo Cinema, Yahoo TV and Yahoo Celebrity: news coverage, fun facts, insight stories, interviews, providing users with interesting and up-to-date content.I have coordinated both local and international web projects and advertising campaigns sponsored by movie majors such as 20th Century Fox, Paramount Pictures, Universal Pictures, Walt Disney Pictures, Warner Bros, Medusa, Rai Cinema.

Content management and editing for Yahoo's Lifestyle channel (http://it.lifestyle.yahoo.com/) and for the other Entertainment section of the website: Yahoo Cinema, Yahoo Omg! and Yahoo TV.Coordinating web projects sponsored by Procter & Gamble (Milan Fashion Week - September 2013) and Footlocker, as well as advertising campaigns for movie majors such as Universal Pictures, Warner Bros Italia, Disney, Medusa, Rai Cinema.

Web Editor Intern. Ricerca, elaborazione e pubblicazione di contenuti per il sito Sky.it (www.sky.it), nell'ambito della Direzione Cinema, Entertainment & Third Party Channels di Sky Italia.▪ Creating, editing and reviewing content for the Entertainment sections of Sky.it (www.sky.it);▪ Covering the latest movie news, TV shows news, music, art and gossip news;▪ Writing promotional articles to advertise TV broadcasts (fun facts, top ten lists, themed articles, etc.);▪ Uploading and editing image/video content: building photo galleries and enriching stories with videos and interviews;▪ Proofreading content and correcting any errors.