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Sofia Parente Email & Phone Number
Senior Digital Campaign Manager
at
WPP Media Portugal
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✓ Verified July 2026
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Current company
Role
Senior Digital Campaign Manager
Location
Torres Vedras, Lisbon, Portugal
Company size
Who is Sofia Parente? Overview
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Quick answer
Sofia Parente is listed as Senior Digital Campaign Manager at WPP Media Portugal, a with 102 employees, based in Torres Vedras, Lisbon, Portugal. AeroLeads shows a matched LinkedIn profile for Sofia Parente.
Sofia Parente previously worked as Digital Campaign Manager at Groupm and Founder & Digital Analyst at Sofia Parente | Marketing Digital. Sofia Parente holds Data Science E Marketing, Data Science from Escola Superior De Comunicação Social.
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WPP Media Portugal
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Profile bio
About Sofia Parente
My passion for communication began with the task of choosing a course in the 12th year (the last schooling year in Portugal). Doing this research, I found out what Public Relations and Business Communications course was all about and tried to enter the course in “Instituto Politécnico de Lisboa- Escola Superior de Comunicação de Lisboa”When I completed the course, I wanted to have some experience in the market, so, I decided to take a year off of studying and did internships in communication agencies.During my internships and on acquiring all the experience and knowledge through my trainers, I found myself wanting to develop the area of Advertising and Marketing as well. I felt that I would be more prepared for the job market.In this context, I decided to enroll in an Advertising and Marketing master’s degree in “Instituto Politécnico de Lisboa- Escola Superior de Comunicação Social de Lisboa”.With my experience in a Media Agency, I realized that Digital Marketing and Strategy is fundamental to any enterprise and so my curiosity about the field grew. Thanks to this, I took a course of Digital Marketing and Strategy at EDIT.Now, I am working as a freelancer in my own company being challenged everyday to learn more about the digital world.
Listed skills include Public Relations, Social Media, Media Relations, Marketing Communications, and 14 others.
Current workplace
Sofia Parente's current company
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Wpp Media Portugal
9 roles
Sofia Parente work experience
A career timeline built from the work history available for this profile.
Digital Campaign Manager
CurrentGoogle Ads, Facebook Ads, Pinterest Ads, Bing Ads, TikTok Ads, LinkedIn Ads, Apple Ads, Publishers, Programmatic
Jan 2024 - Present
Founder & Digital Analyst
CurrentDevelopment of strategic campaigns for E-Commerce storesImplementation of campaigns for E-commerce stores: Google Ads, Facebook, Instagram, LinkedIn, Afilliate Networks, Portals, Website (Magento, Prestashop, Wordpress, Shopify, BigCommerce) and E-mail Marketing (Mailchimp, MKT2easy and Mail2easy Pro)Development of automated e-mail marketing strategiesDevelopment of tracking events and conversions for performance purposesDevelopment of Monthly Reports
Mar 2019 - Present
Digital Manager
Development of strategic campaigns for Social Media Development of Website Benchmarking for UX/UI purposesImplementation of campaigns for Facebook and Instagram AdsDevelopment and Implementation of SEO Strategy (Website, Blog...)Development of Monthly Reports for Social Media, Automation and Ads (CPC, Leads...)Development of tracking events and conversions for performance purposes
May 2022 - Nov 2023
Digital Manager
Development of strategic campaigns for E-Commerce storeImplementation of campaigns for E-commerce store: Google Ads, Facebook, Instagram and E-mail Automation; Development and Implementation of SEO Strategy (Website, Blog, product names and others);Development of Monthly Reports for Social Media, Automation and Ads (ROAS, LTV...).
May 2021 - May 2022
Inbound Digital Marketing Account Manager
- Inbound Marketing Platform Trainer - Client Support in Inbound Marketing Platform- Support in Integrations and Strategies
Apr 2019 - Nov 2019
Digital Analyst
Coordination of Digital Marketing DepartmentDevelopment of strategic campaigns for E-Commerce storesImplementation of campaigns for E-commerce stores: Google Ads, Facebook, Instagram, LinkedIn, Afilliate Networks, Portals, Website (Magento, Prestashop, Wordpress, Shopify, BigCommerce) and E-mail Marketing (Mailchimp, MKT2easy and Mail2easy Pro)Development of automated e-mail marketing strategiesCoordination of Design team and Copy teamDevelopment of Monthly Reports
May 2018 - Apr 2019
Assistant Media Planner Online And Offline
Contacts with clients;Development of media plans;Development of media budgets;Development of tv, radio, press and online reports;Contacts with media;Support and monitorization of campaigns;MMW media planning and monitorization;Development of proposal presentations for clients;Adlog Campaign Management.
Jun 2017 - May 2018
Assistant Marketing
Market study, database development of prospect costumers (B2B); Support in the development of presentations about competition and Valuestream mapping; Development of Communication plan; Development of an institutional newspaper and respective plan; Development of a plan for clients and prospective clients newsletter; Development of presentation about products for prospective clients and institutional brochure; Support on the development of institutional events;… Show more Market study, database development of prospect costumers (B2B); Support in the development of presentations about competition and Valuestream mapping; Development of Communication plan; Development of an institutional newspaper and respective plan; Development of a plan for clients and prospective clients newsletter; Development of presentation about products for prospective clients and institutional brochure; Support on the development of institutional events; Sending market information to managers; Contacts with potential customers of India; Cooperation with quality department for the development of internal communication; Development of communication tools for South Europe factories; Development, review and update of procedures and documentation of Integrated Management System for Iberia factories; Two weeks training of LN software in sales and purchases. Important Achievements: Ongoing project to implement communication tool to train operators in South Europe factories; Update and development of internal journal every month; Communications Manager of Quality Committee; Development of an event briefing for Interpack 2017; Professional Training of ISO 22000, 18001, 14001, 9001, 19011; APCER Professional Training for Internal Audits. Show less
Mar 2016 - Apr 2017
Team & coworkers
Colleagues at WPP Media Portugal
Other employees you can reach at groupmadventures.com. View company contacts for 102 employees →
AV
Angelica Vidarte
Colleague at Wpp Media PortugalLondon Area, United Kingdom
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RS
Rafika Sari
Colleague at Wpp Media PortugalJakarta, Indonesia
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CS
Camilo Serrato
Colleague at Wpp Media PortugalBogota, D.C., Capital District, Colombia
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TI
Teamibmmedia India
Colleague at Wpp Media PortugalBengaluru, Karnataka, India
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AG
Alejandro Gomez Padilla
Colleague at Wpp Media PortugalSan Miguel Chapultepec, Mexico City, Mexico
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AD
Anurag Deshwal
Colleague at Wpp Media PortugalGurugram, Haryana, India
View →
JL
Jaejin Lee
Colleague at Wpp Media PortugalSeoul, South Korea, Korea, Republic Of
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LG
Lina Gomez
Colleague at Wpp Media PortugalBogota, D.C., Capital District, Colombia
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PB
Panitporn B.
Colleague at Wpp Media PortugalSingapore
View →
TT
Teruaki T.
Colleague at Wpp Media PortugalGreater Tokyo Area, Japan
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Angelica Vidarte
Colleague at Wpp Media PortugalLondon Area, United Kingdom
View →
RS
Rafika Sari
Colleague at Wpp Media PortugalJakarta, Indonesia
View →
CS
Camilo Serrato
Colleague at Wpp Media PortugalBogota, D.C., Capital District, Colombia
View →
TI
Teamibmmedia India
Colleague at Wpp Media PortugalBengaluru, Karnataka, India
View →
AG
Alejandro Gomez Padilla
Colleague at Wpp Media PortugalSan Miguel Chapultepec, Mexico City, Mexico
View →
AD
Anurag Deshwal
Colleague at Wpp Media PortugalGurugram, Haryana, India
View →
JL
Jaejin Lee
Colleague at Wpp Media PortugalSeoul, South Korea, Korea, Republic Of
View →
LG
Lina Gomez
Colleague at Wpp Media PortugalBogota, D.C., Capital District, Colombia
View →
PB
Panitporn B.
Colleague at Wpp Media PortugalSingapore
View →
TT
Teruaki T.
Colleague at Wpp Media PortugalGreater Tokyo Area, Japan
View →
8 education records
Sofia Parente education
Data Science E Marketing, Data Science
Performance Marketing, Marketing Digital
Data Driven Marketing Analytics
Social Media Strategy
Digital Marketing And Strategy, Marketing
Masters Degree In Advertising And Marketing
Public Relations And Business Communications
Languages And Humanities
Externato João Alberto Faria
FAQ
Frequently asked questions about Sofia Parente
Quick answers generated from the profile data available on this page.
What company does Sofia Parente work for?
Sofia Parente works for WPP Media Portugal.
What is Sofia Parente's role at WPP Media Portugal?
Sofia Parente is listed as Senior Digital Campaign Manager at WPP Media Portugal.
Where is Sofia Parente based?
Sofia Parente is based in Torres Vedras, Lisbon, Portugal while working with WPP Media Portugal.
What companies has Sofia Parente worked for?
Sofia Parente has worked for Wpp Media Portugal, Groupm, Sofia Parente | Marketing Digital, Adsoul, and Biovip.
Who are Sofia Parente's colleagues at WPP Media Portugal?
Sofia Parente's colleagues at WPP Media Portugal include Angelica Vidarte, Rafika Sari, Camilo Serrato, Teamibmmedia India, and Alejandro Gomez Padilla.
How can I contact Sofia Parente?
You can use AeroLeads to view verified contact signals for Sofia Parente at WPP Media Portugal, including work email, phone, and LinkedIn data when available.
What schools did Sofia Parente attend?
Sofia Parente holds Data Science E Marketing, Data Science from Escola Superior De Comunicação Social.
What skills is Sofia Parente known for?
Sofia Parente is listed with skills including Public Relations, Social Media, Media Relations, Marketing Communications, Strategic Communications, Press Releases, Corporate Communications, and Event Planning.
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