Sofia Parente

Sofia Parente Email and Phone Number

Senior Digital Campaign Manager @ WPP Media Portugal
Lisbon, Portugal
Sofia Parente's Location
Torres Vedras, Lisbon, Portugal, Portugal
Sofia Parente's Contact Details

Sofia Parente personal email

About Sofia Parente

My passion for communication began with the task of choosing a course in the 12th year (the last schooling year in Portugal). Doing this research, I found out what Public Relations and Business Communications course was all about and tried to enter the course in “Instituto Politécnico de Lisboa- Escola Superior de Comunicação de Lisboa”When I completed the course, I wanted to have some experience in the market, so, I decided to take a year off of studying and did internships in communication agencies.During my internships and on acquiring all the experience and knowledge through my trainers, I found myself wanting to develop the area of Advertising and Marketing as well. I felt that I would be more prepared for the job market.In this context, I decided to enroll in an Advertising and Marketing master’s degree in “Instituto Politécnico de Lisboa- Escola Superior de Comunicação Social de Lisboa”.With my experience in a Media Agency, I realized that Digital Marketing and Strategy is fundamental to any enterprise and so my curiosity about the field grew. Thanks to this, I took a course of Digital Marketing and Strategy at EDIT.Now, I am working as a freelancer in my own company being challenged everyday to learn more about the digital world.

Sofia Parente's Current Company Details
WPP Media Portugal

Wpp Media Portugal

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Senior Digital Campaign Manager
Lisbon, Portugal
Website:
groupmadventures.com
Employees:
102
Sofia Parente Work Experience Details
  • Wpp Media Portugal
    Senior Digital Campaign Manager
    Wpp Media Portugal
    Lisbon, Portugal
    View
  • Groupm
    Digital Campaign Manager
    Groupm Jan 2024 - Present
    Lisboa, Portugal
    Google Ads, Facebook Ads, Pinterest Ads, Bing Ads, TikTok Ads, LinkedIn Ads, Apple Ads, Publishers, Programmatic
    View
  • Sofia Parente | Marketing Digital
    Founder & Digital Analyst
    Sofia Parente | Marketing Digital Mar 2019 - Present
    Lisboa E Região, Portugal
    Development of strategic campaigns for E-Commerce storesImplementation of campaigns for E-commerce stores: Google Ads, Facebook, Instagram, LinkedIn, Afilliate Networks, Portals, Website (Magento, Prestashop, Wordpress, Shopify, BigCommerce) and E-mail Marketing (Mailchimp, MKT2easy and Mail2easy Pro)Development of automated e-mail marketing strategiesDevelopment of tracking events and conversions for performance purposesDevelopment of Monthly Reports
    View
  • Adsoul
    Digital Manager
    Adsoul May 2022 - Nov 2023
    Lisboa, Portugal
    Development of strategic campaigns for Social Media Development of Website Benchmarking for UX/UI purposesImplementation of campaigns for Facebook and Instagram AdsDevelopment and Implementation of SEO Strategy (Website, Blog...)Development of Monthly Reports for Social Media, Automation and Ads (CPC, Leads...)Development of tracking events and conversions for performance purposes
    View
  • Biovip
    Digital Manager
    Biovip May 2021 - May 2022
    Leiria, Portugal
    Development of strategic campaigns for E-Commerce storeImplementation of campaigns for E-commerce store: Google Ads, Facebook, Instagram and E-mail Automation; Development and Implementation of SEO Strategy (Website, Blog, product names and others);Development of Monthly Reports for Social Media, Automation and Ads (ROAS, LTV...).
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  • Dinamize
    Inbound Digital Marketing Account Manager
    Dinamize Apr 2019 - Nov 2019
    Lisboa E Região, Portugal
    - Inbound Marketing Platform Trainer - Client Support in Inbound Marketing Platform- Support in Integrations and Strategies
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  • L.Digital
    Digital Analyst
    L.Digital May 2018 - Apr 2019
    Lxfactory
    Coordination of Digital Marketing DepartmentDevelopment of strategic campaigns for E-Commerce storesImplementation of campaigns for E-commerce stores: Google Ads, Facebook, Instagram, LinkedIn, Afilliate Networks, Portals, Website (Magento, Prestashop, Wordpress, Shopify, BigCommerce) and E-mail Marketing (Mailchimp, MKT2easy and Mail2easy Pro)Development of automated e-mail marketing strategiesCoordination of Design team and Copy teamDevelopment of Monthly Reports
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  • Mediagate Agência De Meios E Comunicação S.A.
    Assistant Media Planner Online And Offline
    Mediagate Agência De Meios E Comunicação S.A. Jun 2017 - May 2018
    Lisboa
    Contacts with clients;Development of media plans;Development of media budgets;Development of tv, radio, press and online reports;Contacts with media;Support and monitorization of campaigns;MMW media planning and monitorization;Development of proposal presentations for clients;Adlog Campaign Management.
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  • Greif, Inc.
    Assistant Marketing
    Greif, Inc. Mar 2016 - Apr 2017
    Póvoa De Santa Iria
    Market study, database development of prospect costumers (B2B); Support in the development of presentations about competition and Valuestream mapping; Development of Communication plan; Development of an institutional newspaper and respective plan; Development of a plan for clients and prospective clients newsletter; Development of presentation about products for prospective clients and institutional brochure; Support on the development of institutional events;… Show more Market study, database development of prospect costumers (B2B); Support in the development of presentations about competition and Valuestream mapping; Development of Communication plan; Development of an institutional newspaper and respective plan; Development of a plan for clients and prospective clients newsletter; Development of presentation about products for prospective clients and institutional brochure; Support on the development of institutional events; Sending market information to managers; Contacts with potential customers of India; Cooperation with quality department for the development of internal communication; Development of communication tools for South Europe factories; Development, review and update of procedures and documentation of Integrated Management System for Iberia factories; Two weeks training of LN software in sales and purchases. Important Achievements: Ongoing project to implement communication tool to train operators in South Europe factories; Update and development of internal journal every month; Communications Manager of Quality Committee; Development of an event briefing for Interpack 2017; Professional Training of ISO 22000, 18001, 14001, 9001, 19011; APCER Professional Training for Internal Audits. Show less
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Sofia Parente Skills

Public Relations Social Media Media Relations Marketing Communications Strategic Communications Press Releases Corporate Communications Event Planning Event Management Social Media Marketing Editing Microsoft Office Comunicados De Imprensa Publicidade Marketing Social Marketing Planejamento De Eventos Marketing Digital

Sofia Parente Education Details

Frequently Asked Questions about Sofia Parente

What company does Sofia Parente work for?

Sofia Parente works for Wpp Media Portugal

What is Sofia Parente's role at the current company?

Sofia Parente's current role is Senior Digital Campaign Manager.

What is Sofia Parente's email address?

Sofia Parente's email address is so****@****ail.com

What schools did Sofia Parente attend?

Sofia Parente attended Escola Superior De Comunicação Social, Edit. - Disruptive Digital Education, Edit. - Disruptive Digital Education, Edit. - Disruptive Digital Education, Edit. - Disruptive Digital Education, Escola Superior De Comunicação Social, Escola Superior De Comunicação Social, Externato João Alberto Faria.

What are some of Sofia Parente's interests?

Sofia Parente has interest in Gosto Pela Organização De Eventos, Leitura, Politics, Lifestyle, Education, Environment, Moda, Arts And Culture, Science And Technology, Gosto Por Viajar.

What skills is Sofia Parente known for?

Sofia Parente has skills like Public Relations, Social Media, Media Relations, Marketing Communications, Strategic Communications, Press Releases, Corporate Communications, Event Planning, Event Management, Social Media Marketing, Editing, Microsoft Office.

Who are Sofia Parente's colleagues?

Sofia Parente's colleagues are Ranjeet Sood, Hind T., Rachel Tay, Ellen Seibert, Sibyl C., Maggie Tsui, Alysse Mazakian.

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