Sofía Patarroyo personal email
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Results-oriented professional with a proven track record of achieving revenue growth targets, building partnerships, and managing sales teams. 14 years of experience in Marketing and Sales Management in Latin America and Emerging Markets.Currently, I am an Account Executive CPG & Government at Google, where I am responsible for developing and executing digital strategies for clients in the consumer packaged goods and government sectors. My mission is to help brands connect with their audiences, optimize their investments, and generate value. I am passionate about online marketing, innovation, and continuous learning.I am a strategic relationship builder with experience in driving revenue growth and customer loyalty in various industries. I have particular expertise in consumer goods, government, finance, and advertising.I am characterized by cultivating trust, quality of work, and promoting a collaborative and supportive environment in the team. I am adaptable, proactive, and dedicated to continuous improvement.
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Adtech And Digital Media PoBanco PichinchaQuito, Ec
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Account Executive Cpg & GovernmentGoogle Apr 2022 - Apr 2024Bogotá, Capital District, ColombiaUnlocking industry leadership for CPG and government players, building C-Suite and B-Level alliances with Google, driving success through impactful marketing and advertising strategies todrive revenue growth and brand awareness.- Managing a diverse portfolio of leading CPG brands including Procter & Gamble Colombia &Latam (15 countries), Mondelez (9 countries) , Grupo Nutresa (3 Countries) and Nestlé Colombia, and government agencies. -
Head Of Sales SpotifyCisneros Interactive Apr 2020 - Apr 2022Bogotá, Distrito Capital, ColombiaLeading commercial team in the positioning ofSpotify Advertising as a partner in Colombia and Ecuador with agencies and advertisersof different categories cultivating strong relationships with C-level executives and decision-makers. -
Key Account Manager Of Advertising & New BusinessOlx Group May 2018 - Apr 2020ColombiaResponsible for positioning OLX as an advertising media in CENAM and reaching the annual budget on advertising sales team in the countries. -
Project Manager Assistant - Master Degree InternshipNatexo Dec 2017 - Apr 2018Barcelona Area, SpainMaster degree Internship.In charge of the advertiser relationship for the setting up of campaigns, their follow-up, and renewal of contract of email marketing campaigns in Poland, The Netherlands and Australia -
Sr. Sales Executive Spotify ColombiaIms Internet Media Services Apr 2015 - Apr 2017Bogotá D.C. Area, ColombiaResponsible for leading sales and delivering Spotify’s marketing solutions to large advertisers in Colombia developing full-funnel marketing solutions and achieving the annual budget, increasing 80% year over year.
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Specialist Marketing DigitalBbva Nov 2012 - Mar 2015Colombia• Development, implementation and tracking of digital marketing strategies, social media, E-commerce and CRM.• Coordinate cross-functional teams (media agency, creative agency and email marketing agency) to implementcampaigns.• Development and optimization of KPIs and budgets of digital campaigns. Increase of followers in social media and leads trough AdWords campaigns. -
Account ManagerIndexcol Apr 2011 - Nov 2012Bogotá D.C., Colombia• Management of digital marketing projects to Johnson & Johnson, Diageo, Sanofi Aventis and Sanofi Pasteur.• Responsible for scope, budget, timeline and teamwork (6 persons) for each project.• Accountable for reporting, feedback and benchmarking monthly.• Integrate on-line and off-line campaigns with different agencies. -
Account ExecutiveInmerk - Inbrand Group May 2010 - Feb 2011Bogotá• Implementation and tracking of digital marketing strategies and research for PYMES. Average 3 per month.• Content management for landing pages and social media.• Management of scope, budget, timeline and teamwork (4 persons) for each project. -
Account ExecutiveTempo Publicidad Y Eventos Aug 2009 - Jan 2010Bagota• Responsible for maintaining business relationship with customers and development and implementation ofdigital marketing strategies for PYMES.• Monitoring business events (BTL), one per week.• Design of proposals and budgets for new customers.
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Account Executive JrRicardo Barona Publicidad Feb 2009 - Jul 2009Bogotá D.C. Area, Colombia• Development and implementation of digital strategies and e-commerce projects. • Design of proposals and budgets for new customers.• Implementationofemailmarketingstrategiesandmanagementofdatabase.
Sofía Patarroyo Skills
Sofía Patarroyo Education Details
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Marketing
Frequently Asked Questions about Sofía Patarroyo
What company does Sofía Patarroyo work for?
Sofía Patarroyo works for Banco Pichincha
What is Sofía Patarroyo's role at the current company?
Sofía Patarroyo's current role is Adtech and Digital Media PO.
What is Sofía Patarroyo's email address?
Sofía Patarroyo's email address is so****@****ail.com
What schools did Sofía Patarroyo attend?
Sofía Patarroyo attended Eae Business School, Fundación Universidad De Bogotá 'jorgetadeo Lozano', Fundación Universidad De Bogotá 'jorgetadeo Lozano'.
What skills is Sofía Patarroyo known for?
Sofía Patarroyo has skills like Digital Marketing, Social Media Marketing, Sem, Seo, Marketing, Project Planning, Project Management, Communication, Estrategia, Marketing Digital, Mercadotecnia, Mercadotecnia En Medios Sociales.
Who are Sofía Patarroyo's colleagues?
Sofía Patarroyo's colleagues are Andres Sanchez, Paul Inofuente Maza, Oscar Martín Fierro Quipo, Johanna Zambrano, Karina Kon Yep, Andrea Gomez, Enrique Ruiz Somocurcio.
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Sofia Patarroyo
Designer | Social Design | Co-Design | Human Centered Design | Storytelling | Design ThinkingBogota, D.c. -
Sofia Patarroyo
Bogota, D.c.
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