Sofia Perea-Sanchez Email & Phone Number

Atlanta, Georgia, United States

Development of integrated marketing campaign strategies including social, paid media, landing pages, and email marketing to help drive awareness of client brands and conversion where applicable.Ongoing management of organic and paid acquisition channels and mediums including search, social, display, reviews, direct marketing and related cadences, nurture tracks and workflowsPartner with marketing analytics partners and account team to develop campaign tracking analytics strategy for reporting channel and campaign performanceManagement and optimization of marketing technology stack and client target database including but not limited to marketing database and marketing automation platformsTools used: Pardot, Marketo, MailChimp, Salesforce Marketing Cloud, Sprout Social, Hootsuite, Sketch, InVisionFounded in 2002, Brown Bag Marketing is a privately held, integrated marketing agency that specializes in end-to-end solutions for both B2B and B2C. Capabilities include brand planning, content marketing, mobile development, social media, integrated campaign management and loyalty marketing. Brown Bag prides itself on being the sensible, no-nonsense partner for brands serious about differentiating their products or services from their competitors.

Greater Atlanta Area

Responsible for website automation and implementation through WebSphere Commerce, BloomReach, and RichRelevance. This includes personalized homepage experiences that change based on customer cookies. Developed landing pages utilized in both email and direct mail campaigns, including the creative and content.Handles site experience while working closely with Merchants and Project Managers to best display ongoing promotions and evergreen content. Works closely with eBusiness team in the creation of site cookies as well as with the UI team to create new class rules that impact user experience.

Greater Atlanta Area

Lead campaigns from inception to delivery. Worked closely with project managers to gather correct assets and launch onsite.

Content creation and placement for marketing campaigns and evergreen initiatives. Created imagery and html files when necessary for campaigns.Assisted in email campaigns using ConstantContact and Salesforce.

Greater Atlanta Area

Developed landing pages, email campaigns and blog post for product pushes, including iPhone 6s, New Nintendo 3Ds, Microsoft Surface Pro and more.Drip and Segmentation Campaigns for product releases and pushesA/B Testing to gain insight on potential successes for new campaigns.Partnered with copy and creative teams and worked independently on verbiage for website campaigns. Assisted IT, Gaming, Electronics, and Computer Buyers in building product web campaigns. Coordinated and developed all pricing, listing and product representation for Children’s Electronics and Cellphone Accessory CategoriesConducted market research to advise on industry trends and product releases

Greater Atlanta Area

Greater Atlanta Area

Developed web campaigns and social media content for e-commerce PPAI certified promotional product distributor.Copy and Editing of promotional marketing videosCategorization of top products and specialty marketing campaigns to generate Sales KPIsMarket research and network contact development for product updates in home-grown CMS programPartner with sales teams to locate specialty and custom products for clients including, Taco Bell, Coca-Cola, Kaiser Permanente, Bellagio Hotels, Hush Puppies and many more.

· Answered phones and spoke with potential clients about their cases · Took payment information · Worked with Spanish speaking clients

Richmond, Virginia Area

I was in charge of running the social media for the Hispanic Mobilization team. I used Facebook and created Twitter and YouTube accounts to start a social media campaign. The purpose of this campaign was to see how we could connect to not only ministries across the country but the second generation people who may be considering the mission field from within these churches. We also wanted a stronger web presence so I worked towards establishing that.

· Maintained and promoted Camp Jam's social media outlets such as Facebook and Twitter. · Created separate Twitter accounts for each Camp Jam city in order to help promote a sense of unity and place for former attendee's to catch up. · Compiled a log of work done on the Facebook page to catalog what works in generating user interest such as posting Youtube videos or giving away prizes.

· Hosted a 3 hour long on air segment. Logged songs played and read public service announcements while complying with FCC regulations · Worked with Public Affairs staff setting up and promoting events hosted by WUOG

· Maintained website current and implemented techniques for easier user navigation · Redesigned website as a project and created a database for current professor's CV's and syllabi to be housed online · Created posters and invitations for events

Worked on whatever projects the upper management requested such as clearing out old files and translating for Spanish-speaking visitors