Sofia Perea-Sanchez Email & Phone Number

Atlanta, Georgia, United States

Development of integrated marketing campaign strategies including social, paid media, landing pages, and email marketing to help drive awareness of client brands and conversion where applicable.Ongoing management of organic and paid acquisition channels and mediums including search, social, display, reviews, direct marketing and related cadences, nurture.

Greater Atlanta Area

Responsible for website automation and implementation through WebSphere Commerce, BloomReach, and RichRelevance. This includes personalized homepage experiences that change based on customer cookies. Developed landing pages utilized in both email and direct mail campaigns, including the creative and content.Handles site experience while working closely.

Greater Atlanta Area

Lead campaigns from inception to delivery. Worked closely with project managers to gather correct assets and launch onsite.

Content creation and placement for marketing campaigns and evergreen initiatives. Created imagery and html files when necessary for campaigns.Assisted in email campaigns using ConstantContact and Salesforce.

Greater Atlanta Area

Developed landing pages, email campaigns and blog post for product pushes, including iPhone 6s, New Nintendo 3Ds, Microsoft Surface Pro and more.Drip and Segmentation Campaigns for product releases and pushesA/B Testing to gain insight on potential successes for new campaigns.Partnered with copy and creative teams and worked independently on verbiage for.

Greater Atlanta Area

Greater Atlanta Area

Developed web campaigns and social media content for e-commerce PPAI certified promotional product distributor.Copy and Editing of promotional marketing videosCategorization of top products and specialty marketing campaigns to generate Sales KPIsMarket research and network contact development for product updates in home-grown CMS programPartner with sales.

· Answered phones and spoke with potential clients about their cases · Took payment information · Worked with Spanish speaking clients

Richmond, Virginia Area

I was in charge of running the social media for the Hispanic Mobilization team. I used Facebook and created Twitter and YouTube accounts to start a social media campaign. The purpose of this campaign was to see how we could connect to not only ministries across the country but the second generation people who may be considering the mission field from.

· Maintained and promoted Camp Jam's social media outlets such as Facebook and Twitter. · Created separate Twitter accounts for each Camp Jam city in order to help promote a sense of unity and place for former attendee's to catch up. · Compiled a log of work done on the Facebook page to catalog what works in generating user interest such as posting Youtube.

· Hosted a 3 hour long on air segment. Logged songs played and read public service announcements while complying with FCC regulations · Worked with Public Affairs staff setting up and promoting events hosted by WUOG

· Maintained website current and implemented techniques for easier user navigation · Redesigned website as a project and created a database for current professor's CV's and syllabi to be housed online · Created posters and invitations for events

Worked on whatever projects the upper management requested such as clearing out old files and translating for Spanish-speaking visitors