Sofia Rodriguez Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

London, Canada Area

Pitched, gathered, developed and wrote news stories of a wide spectrum of topics for radio and digital platforms. Creatively packaged and vetted web stories featuring audio, video, photographs and social media elements. Conducted live interviews for radio programming, including live news hits. Conducted in-depth research and analysis to uncover key insights for investigative stories across various beats including, municipal affairs, business, and court.Created engaging content for social media platforms through a combination of photographs, videos and audio.

London, Ontario, Canada

Voiced live, 5-minute radio newscasts during current affairs shows in a creative yet accurate way, often retelling the same story in a different manner. Wrote and voiced prepackaged news and weather updates. Researched, pitched, and developed radio news stories.

London, Ontario, Canada

Assumed the role of main content producer for Afternoon Drive, southwestern Ontario’s current affairs radio program, on a backfill basis, producing more than 100 shows and managing a team of three journalists. Made independent editorial decisions about which stories to pursue, pivoting quickly to adapt to breaking news situations while meeting tight deadlines.Pitched ideas for original current affairs interviews and special programming relevant to audiences across southwestern Ontario.Pre-interviewed guests, developed segments, and prepared and vetted the show’s lineup.Revitalized social media accounts by implementing standardized best practices, leading to a threefold increase in traffic and engagement.

London, Canada Area

London, Canada Area

•Created, planned, and executed dynamic on-air video interviews with newsmakers.•Prepared, drafted, and anchored brief news updates of the top news of the week. •Pitched innovative story ideas catered towards our demographic to coordinators, editors, and fellow reporters.

•Wrote, lined-up, and anchored hourly news in a factual, compelling, and engaging way. •Created and developed unique enterprise stories relevant to the local audience’s interests.•Produced, edited, and voiced current affairs productions that featured interviews with experts and opinions from locals.

London, Canada Area

•Assisted customers in finding the perfect outfit based on their personal style through product knowledge, the suggestion of complementary pieces, and styling tips.•Collaborated with Merchandising team in creating appealing visual displays and ensuring the sales floor was well-stocked.

London, Canada Area

•Contacted campus and local media to arrange interviews between festival coordinators and media outlets.•Acted as a representative and spokesperson for the festival. •Oversaw the execution of the festival’s advertisement campaigns for radio, print, television, and digital platforms.•Moderated the film industry jury panel during the festival’s Q&A session.

London, Canada Area

•Created, planned, and implemented diverse activities for the development of cognitive, social, emotional, and gross motor skills of infants, toddlers, and preschoolers.•Assisted infants, toddlers, and preschoolers in the development of eating, dressing, and sanitary habits. •Developed and maintained a positive relationship with staff in order to ensure a team environment that was beneficial for children.

London, Canada Area

•Assisted customers by offering detailed product knowledge which included knowing fragrance notes and product benefits. •Prepared and revitalized merchandise displays to ensure effective visual appeal.

Bachelor’S Degree, Media, Theory And Production

Broadcast Journalism

High School

Activities and Societies: Peer Support, Dance Team