Sofia Salgado Robitaille Email & Phone Number

Chula Vista, CA, US

Chula Vista, CA, US

• Facilitate overall strategic, financial and operational responsibility for MANA de San Diego programs
• Increase revenue generating and fundraising activities by building relationships with philanthropic, educational, political, business and community leaders
• Communicate mission, vision and values to constituents and community
• Liaison with Board of Directors, corporate partners, government officials, and the community at large
• Leverage cross-program strengths and address organizational challenges

• Directed programs, budget, staff, and internal operating systems
• Planned and executed marketing plan including recruitment of TV, radio and newspaper partnerships
• Managed administrative and program volunteers/interns
• Responsible for management and success of fundraising gala and women’s conference
• Set a tone of inclusiveness for organization
• Liaison with Board of Directors, corporate partners, government officials, and the community at large.

• Developed and executed policies and procedures for programs and committees
• Increased the number of program beneficiaries by 100%
• Managed growing grants program and submitted fiscal and narrative reports
• Recruited and supported a strong, effective Board of Directors to govern the agency
• Researched and created new web site for the organization which recruited new members and partners locally and nationally
• Wrote and executed web site updates, e-blasts and newsletter communications

San Diego, California, US

• Increased community outreach efforts by creating a marketing plan for digital television transition and identifying community events and organizations with which to collaborate.
• Researched and developed promotional partnerships and implemented programs between both stations, community agencies and corporate partners.
• Primary contact and community liaison for public presentations and speaking opportunities for digital television transition.
• Wrote and produced promotional spots for station projects in English and Spanish.
• Maintained 10News.com blog by recruiting and assigning topics to station employees.

• Created innovative promotions and projects that developed personal relationships between the station and community with an emphasis on local schools and diverse communities.
• Successfully positioned station as the communications leader in community involvement through charitable fund, Cares for Kids.
• Developed strategic partnerships with local, non-profit organizations to increase station visibility and employee volunteerism.
• Primary contact and community liaison for all grant-giving activities. Established a strategic plan for grant-making and distributed more than $18 million to local children’s charities.
• Researched and developed promotional partnerships and implemented programs between television station, radio stations and local newspapers.
• Wrote press releases, promotional scripts, e-blasts and web content for station projects.

San Diego, California, US

• Managed projects that promoted KGTV and had a measurable impact in the community.
• Wrote print ads, brochures and press releases for station projects.
• Supervising producer for local education program which won first place from the National Association for Community Affairs.
• Organized monthly roundtables with Hispanic, African-American and Asian community representatives and 10News.
• Directed on-air projects in coordination with XEWT/Channel 12 in Tijuana, B.C.