With +4 years of experience in the consumer of goods industry. I have honed my skills in marketing and strategic development. My journey began in Category Management then transitioning into Trade Marketing. Currently, in Growth Management. I have been developed strong analytical skills essential for understanding market trend, consumer behavior and brands knowledge. I further enhanced my expertise in finance and strategic planning. My aspirations include:- Continuously learning and growing my interpersonal and technical skills to become the best version of myself.- Building a career in brand marketing, where I can create and develop innovative brand strategies that resonate with consumers and drive long-term success.- Earning a Master’s Degree in Marketing and/or Brand Management.- Making a meaningful difference and leaving a positive mark on the world and those around me.
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Category Performance ExecutiveBat -
Category Performance ExecutiveBat Nov 2024 - PresentMonterrey, Nuevo León, Mexico -
Marketing Planning And Prioritization AnalystBat Feb 2024 - Nov 2024Monterrey, Nuevo León, Mexico- Performed competitor intelligence analysis to identify market trends and competitor strategies.- Conducted investment spend analysis to optimize resource allocation and maximize return on investment.- Developed comprehensive market analysis reports to support marketing planning and prioritization strategy.- Created and managed Power BI dashboards for stakeholders, facilitating data-driven decision-making and delivering insights into critical business performance indicators. -
Total Nicotine Contracts AnalystBat Jun 2023 - Feb 2024Monterrey, Nuevo León, Mexico- Monitored and reported on contract performance, providing insights and recommendations to support business decisions.- Developed and maintained a comprehensive Total Nicotine Contract database for efficient tracking and management.- Prepare and present ad-hoc reports for management boards. -
Rgm Assortment & Mix AnalystBat Sep 2022 - Jun 2023Monterrey, Nuevo León, Mexico- Creation and development of assortment strategies for USA retail clients to drive revenue growth of tobacco and new categories ensuring that the end market growth activities contribute to the financial success- Communicate data analysis and commercial insights effectively to key stakeholders - Design and create analytical tools by integrating different sources for data driven decisions -
Csp Nutrition Internship (Trade Marketing)Unilever Jan 2022 - Jul 2022Mexico City, Mexico- Optimization of the portfolio of Soups Category within different channels (modern and traditional channel) and clients that exist in Mexico to increase SOM- Execution of weekly analysis of Sell Out performance of the category among our top clients of the modern channel to better understanding of the current market and make suggestions to improve results - Tracking and monitoring of our promotional plan with our top clients for soups category- Knowledge of P&L statement -
Food And Ice Cream Category Management InternshipUnilever May 2020 - Dec 2021Monterrey, Nuevo León, Mexico- Development of strategies to optimize shelf space and increase sale for the self-service channel: Soriana- Data analysis to identify current tends and strategies to implement on the shelf (through diferentes sources: Nielsen, Kantar, Euromonitor, Mintel, Dunnhummby, others)- Monitoring and complex analysis of monthly results- Creation of schematic maps and planograms using JDA SpacePlanning and Spaceman -
Personal Care Category Management InternshipUnilever Dec 2018 - Apr 2020Monterrey, Nuevo León, Mexico- Development of strategies through technological tools for the self-service channel: Soriana- Data analysis to identify key insights for different categories within Personal Care team (through diferentes sources: Nielsen, Kantar, Euromonitor, Mintel, Dunnhummby, others)- Complex analysis of monthly results- Implemented performance of planograms through SpacePlanning and SpaceMan softwares
Sofía Sámano Luna Education Details
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International Business
Frequently Asked Questions about Sofía Sámano Luna
What company does Sofía Sámano Luna work for?
Sofía Sámano Luna works for Bat
What is Sofía Sámano Luna's role at the current company?
Sofía Sámano Luna's current role is Category Performance Executive.
What schools did Sofía Sámano Luna attend?
Sofía Sámano Luna attended Universidad Autónoma De Nuevo León.
Who are Sofía Sámano Luna's colleagues?
Sofía Sámano Luna's colleagues are Robert Śródka, Arif Restu Aji, Samet Şirin, Olugbenga Sofolahan, Paul Mukunya, Hung Dang Trung, Lâm Nguyễn Thanh.
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