Sofia Santini Email & Phone Number

Los Angeles Metropolitan Area

Leading strategic marketing managing approximately $10.22 billion in assets. Designing and executing comprehensive marketing campaigns to drive brand awareness of full spectrum services and engage a nationwide network of automotive dealers. Leveraging data-driven insights and innovative marketing strategies to contribute to growth and success in the competitive automotive finance sector.

Pursuing a Marketing Communications degree allows me to exercise many of the communication-centric skills that I bring to any team setting. Fluent in Spanish and with extensive experience working in organizational settings, I've applied what I learned in my upper division courses at each of my jobs. Each semester since starting CLU, I've earned a place on the Dean's List, was invited to the National Society of Collegiate Scholars, and am a member of the CLU chapters of Women in Business and the American Marketing Association Club. Building a diverse network of connections throughout college has not only empowered me to work in the marketing and advertising realms, but furthered my perspective on the challenges our media-centric society faces in the modern world. Developing solutions through strategic, hands-on practicums, lectures, and workshops, my collaboration with affiliated organizational members prepares me for the demands of a fast-paced, dynamic industry.

Los Angeles, California, United States

Having worked with a diverse team of content creators and advertisers, I helped manage all of Westlake Financial's websites using WordPress, distributed email campaigns via Marketing Cloud, organized customer mailing lists for promotions, and used TeamWorks to schedule meetings with existing and prospective clients, venue representatives, and members of the media. At Westlake Financial, where I worked in 2019-2020 as an Account Associate, I developed strong relationships with all of my team members. Together, we met each deadline for clients, cohesively listened to new ideas, developed results-driven campaigns, and curated new approaches to increase the scope of reach for upcoming events. Because effective marketing relies on the collaboration of coworkers, we collectively brainstormed and implemented innovative ways to broaden brand visibility and participated in community outreach opportunities. To ensure that our company events were a success, I created surveys to be distributed before and after events so that we could gauge attendee satisfaction and make any necessary changes that could improve future events while remedying issues that emerged from post-event surveys.

Agoura Hills, California, United States

Five days a week, I worked in the corporate office, where I communicated directly with clients who were seeking to make a loan, adjust existing loans, or address problems with loans. There, I learned how to exercise conflict resolution skills, collaborate with multiple loan departments, and ensure that each of our clients felt like a valued member of our team. Often, I educated clients about how loans worked, what interest rates they qualified for versus what was the national standard based on credit scores and down payments, how to pay off loans early, what prepayment penalties included, and how they could avoid collections in the event that they were unable to pay their loans due to financial hardship. Many times, these were not easy conversations, so I exercised my interpersonal communication skills to ensure that all of our clients--both prospective and existing--walked away with a sense of confidence necessary to make their personal finance decisions. When clients were late on payments, I was the liaison between WFS and the client, which meant exercising negotiation skills in a high volume call environment. Each week, I also attended staff meetings to understand challenges in the loan market, particularly as the pandemic shuttered our physical doors and we transitioned to work-from-home offices.

Canoga Park

Coordinated events for party rentals and event planning, digitized all paper records, responded to phone, email, and social media inquiries to maximize positive public image and retain high volume of clients. Executed multiple events as the sole acting representative of A-Packaged Parties at community events, where I oversaw smooth flow of private parties with guests ranging from 20-100+ attendees.

Marketing Communications

Undergraduate