Sofia Burenklint Email & Phone Number

Sweden

Kungsbacka, Hallands Län, Sverige

Stockholm, Sverige

Nordic Product Manager for HiPP- Product manager and specialist for the brand’s assortment- Develop the brand through strategic and operational initiatives - Responsible for driving and managing various types of projects, such as product launches, assortment optimization and actively monitoring and follow-up KPI’s- Budget - and P&L responsibility - Frequently engaged with C-suite executives through presentations and regular communications- Develop, Implement and follow-up Marketing Budget/ Marketing Plans - Responsible for Nielsen insight mainly related to activation standards and in- store development on national level - Responsible for Campaign/Media Planning, such as development of POS-material and initiatives with the objective of improving sales performance- Monthly invocing of Marketing Budget- Sales forecast and stock availability with the logistics department - Category Management project together with KAM - Price negotiation with international brand owner and Swedish customer - Frequent contact with PR/ Brand agencies

Product Manager for Pringles, Kellogg’s, Jules Destrooper and Burton’s Biscuit -Operative Nordic responsibility - Brand strategy planning (both short-term and long-term)- Budget responsibility for all marketing channels- Develop, Implement and follow-up Marketing Budget/ Marketing Plans- Responsible for all ATL/BTL activities - Development of POS-material and initiatives with the objective of improving sales performance - Responsible for Nielsen insight mainly related to activation standards and in- store development on national level - Campaign/Media Planning- Monthly invocing of Marketing Budget- Sales forecast and stock availability with the logistics department - Launching NPD´S - Category Management project together with KAM - Price negotiation with international brand owner and Swedish customer - Frequent contact with PR/ Brand agencies Educations: Nielsen Anwers Desktop Training- AdvancedNielsen Answers Destop Training- Fundamental

Stockholm, Sweden

- Responsible for all marketing activities within the Nordics - Develop, implement and follow-up marketing budget/ marketing plans- Establish strategies within Social Media- Responsible for all events- Identify new channels with the objective to generate new customer to the website- Participated in the launch of a new Brand, Plejmo- Frequent contact with PR agencies and Brand agencies

Stockholm, Sweden

- Campaign- and budget follow up- Analyze data- Competitor analysis- Coordinate events- Social Media