Sofia Sidorova Email & Phone Number

Vienna, Austria

Elevate Skincare Metier. And bring a personal touch to it.Change a function. Change a brand. Most will call it a 'horizontal transfer'. I call it a brand new life. Supervising a product launch to the local market, crafting tailored media plans and overseeing localized creative campaigns and targeting new audiences. These were my favourite parts of the job. But... Imagine to maintain leading roles when you can't use outdoor ads and TV? That's what you call a DIGITAL AMPLIFICATION. And this was the biggest challenge in this position. I was blessed to be a part of the best-in-class team and got used to weathering the 'downs' and maintaining the 'ups'. Let's see, what's next!

Moscow, Moscow City, Russia

New Reality. New Normality. New Challenges.There is nothing better than the dream team:Imagine an annual offline event that's no longer possible. And we bring it into online dropping cost per contact by 95% and increasing reach by a 4-digit % increase? And then annually overpeform yourself in consecutive events showing double-digit growth of the project's KPIs? * This is our Online ACD Congress.There is nothing more efficient than clear vision and sensible presentation:Literally, creating state-of-the-art CLM-presentations for 5 segments of target audience and introducing innovations to the medical community on a bi-monthly basis. Support it all by online educational events and O+O Brand activations.* This is 'routine' of a medical project manager.There is nothing more inspiring than contributing to a better future:Introduce the sustainability concept to HCPs? Integrate sustainability in most online content units possible? Bring gamification to it? Sofia, why don't you make a lecture-webinar and contribute to a new educational modules for our B2B partners?* This is contribution to L'Oreal for the Future initiative.

Moscow, Moscow City, Russia

Now you're a L'Orealian ♡A bright start into a world of dermatological beauty. I hardly got to feel at home at Active Cosmetics Division (now L'Oreal Dermatological Beauty) in the Medical B2B Projects, when... COVID. QUARANTINE. LOCKDOWN. But this time brought me the unique skills and the answers to:* How to transfer the CLM and all B2B Medical Communications into online? (And how to teach the target audience to love it?)* What actions to undertake to implement and master a new CRM during lockdown?* How to organize 360 touchpoints with HCPs when the most loved offline is banned?And after the restrictions are lifted, the greatest experience was to re-enter the feed with full-blast O+O events to keep the leadership in the Medical Channel.

Moscow, Moscow City, Russia

How could an Economics student end up in Marketing for Rx medicine? The answer is as follows:* A strong desire to change the world to the better and be a part of something bigger than just money and marketing.* My deep connections to the world of medicine that goes in the family.* Love and addiction to challenges.It was the most rewarding experience of immersing into not only B2B, B2G Marketing, but also into such a sensitive branch as Oncology and the challenges that we, as marketers encounter there. For a while, my daily life was: • Conducting in-patient surveys and market analysis on Rx medicines• Organizing events and participation in medical conferences• Editing B2B print materials• Drafting and editing proposals to the Ministry of HealthAll of it in a multinational and supportive team.

Moscow, Moscow City, Russia

My first aqcuaintance with the corporate world and IT solutions in finance, consulting and marketing. * 1st real-life assignment* 1st on-site client consulting experience* 1st business presentationHere I got my hands-on experience on:• Carrying out competition survey & SWOT-analysis• Assisting in on-site consulting project creating conceptual design solution for the accounting system• Preparing top line reports on financial sectorAll of it in less than 2 months under the best guidance.

Master'S Degree, Marketing

Activities and Societies: WUMA Marketing Club Reiffeisen Language Center Tandem Programme

Bachelor'S Degree, International Marketing

Activities and Societies: MGIMO Economic Club Œconomicus, Russia-Singapore Youth Business Council, International EU-EAEU Forum.