Music Producer -> Audiobook Production and Publishing -> Product Development -> Startup FounderThe struggle to live on music royalties led me to a gig editing audiobooks for Storytel. From there, I set out on an incredible 10+ year journey leading their Production in Sweden, and then globally, expanding to 25+ markets, and eventually Product leadership creating the tools, services and compensation platform for the Creator side of the business. The circle came full circle in the spring of 2024 - founding Edda Pay, where we aim to address the very challenge that brought me here — we’re transforming the royalty ecosystem, but this time, in the industry that has become my home: publishing. We set out to foster a fair, efficient, and transparent landscape for authors and publishers alike. Empowering authors, transforming publishing.I am, and the team at Edda is confident in a future with faster insights and more flexible payments for authors, coupled with reduced risk for publishers. Are you an author, or publisher, or do you know one? Go sign up for early access to Edda Pay! Let’s go make a publishing revolution!